Think about a spiderweb. The intricacies of the design where threads reach out and appear to grab and lead the eye towards the middle of the web.
This is the way you should think when you’re building your author website. Your social media (Twitter, Snapchat, Youtube, Business cards, bookmarks, you get the idea) serve as those tiny threads. At the center should be your website. You want to lead your potential viewers to your little hobbit hole on the internet.
Day 19 of NaNoProMo (created by Rachel Thomson) offers ways you can do just that. BookWorks wrote a magnificent article on what it takes to draw attention to your website.
The Insider’s Guide to Author Websites: Set Your Foundation
Tyler Doornbos, Bookworks
An author website is the foundation upon which you build your platform. We asked BookWork’s Web Lead, Tyler Doornbos, to share his insider’s perspective on what that should entail…
(Adapted from The Self-Publisher’s Ultimate Resource Guide created by BookWorks founder Betty Kelly Sargent and Joel Friedlander, “The Book Designer,” and winner of the 2017 Silver IPPY in Reference Book category)
At this point, you’ve heard the endless refrain: you need a website. Probably for years now. I won’t reiterate it. It feels a little 2008 to even be mentioning it.
What’s worth mentioning, however, is what your website needs. The independent author sphere is saturated with bad design and marketing—from unintentionally hilarious book covers to websites that look like refugees from the wreckage of Geocities—and you don’t want to add to it. But it goes much deeper than that. Design isn’t just how your website looks, but what it does (to very loosely paraphrase Steve Jobs), and you have to do more than just have something out there. It needs to be as remarkable as your book.
Find more about Tyler Doornbos and Bookworks:
Marketing can be as intimidating as public speaking. However, the hard truth is, even if you choose to go the traditional publishing route, you are still your best marketing tool. While some publishers will do their best to make sure you and your book get adequate coverage, we can’t do it all.
FyreSyde strives to treat its authors like family. We will market you and your book long after you’ve published. In the end, you, the author will need to do your part.
This is where Day 5 of NaNoProMo (created by Rachel Thomson of BadRedHeadMedia) comes in. Jean dePaula of MixtusMedia offers 20 quick ideas you can use in your book marketing right now.
Here is what you can expect in this amazing article:
If there is one common thread that runs through every author it’s this: we don’t have enough time! For writing, for book marketing, for any of it (whatever it is).Jean dePaula, owner of MixtusMedia
Sometimes when we see a huge task ahead of us, like book marketing, we tend to focus on it as a whole. And that can be overwhelming – which can make many of us put it off for another day, or just give up on it altogether.
But when we break it down a bit, there is actually a lot we can get done in just a few minutes a day.
So I thought I would share some tasks that take 10 minutes or less that will vastly improve your book marketing.
These are tasks that can be done quickly during your lunch break, while you’re waiting in line to pick up your kids from school, or even during commercials breaks while watching your favorite show. It helps you get things done – and each task usually takes less time than you thought.
For more information, please check out these links: