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[Book Marketing 101] Know Your Target Audience!

“Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.” – Robert Rose

Let’s say you just finished writing, editing, and getting beta readers to read your latest, greatest book. You’ve made it the best you can be and are ready to release it to the world.

Wait? Where are the readers you hope to find? How are they going to see your book in a vast world of social media, book promotion and saturated Amazon pages?

If you’re asking these questions, you probably hadn’t taken the time to locate what authors and publishers call the “Target Audience.”

Light it up (1)What is a target audience?

Defined, a target audience is the readership you hope to market your book to. For example, for authors of paranormal romance with a focus on wolf shifters, you’re probably hoping to catch the attention of people who are fans of the shifter sub-genre. Taking it further, what age range are you going for? Are you hoping to catch male or female readers or both?

How can you find them?

  1. Go to your local bookstore. Look around at the different sections of the fantasy, young adult, romance, etc. What are they looking at? When in doubt, talk to them. You don’t have to bash them over the head with the fact you have a book. Just strike up a conversation to find out what books they’ve read recently or recommend. If they seem interested, then, author drop. Offer an Advanced Reader’s Copy. Many love a good free book in exchange for a friendly conversation.
  2. Utilize Amazon’s search bar. Type in some keywords you may think relate (and some that don’t) to your book. What are the shoppers in the kindle and book categories looking at? Take down some lists of some popular titles and utilize the “Customers Also Bought” section. Keep notes of the authors and the book titles.
  3. Use GoodReads. Goodreads has this nice little feature called book lists. Many readers have their TBR (to be read) lists named by genre. For example, for Biker romance lovers, you might find lists titled MC Romance or Biker Romance.
  4. Find your tribe. What this means is google some of the forums, facebook groups, book clubs, etc who have a focus on your genre. Offer ARCs in exchange for reviews and see what they have to say.
  5. Use Demographics. This focuses on where they are located, how old their are, financial standing, etc. Yes this is important. You can use Twitter and Facebook to find such information. Who are your main fans?
  6. Check out Market Trends. This goes along with using Amazon’s search bar. Try to use helpful tools like Google Trends to see what readers are doing. Knowing this can narrow down where you should go and who is looking for your book.
  7. Utilize Google Adwords. Adwords is a powerful tool. It can show you some of the top searched words in Google’s search engine.
  8. Ask a bookseller. While you’re in the bookstore looking for some potential prospects, why not get insight from the store on what is selling? Often they’ll share some of the titles that are flying off the shelves. This can help you greatly because you’re getting an insider’s look at the market.
  9. Offer up some surveys. Get some short answers involving popular subjects and genres. Readers often don’t mind answering these because they get curious as to what it is you’re looking for.
  10. When In Doubt; Consult a Mentor. Talk to other authors who have written your genre and age range. Authors love to help new and upcoming authors get over the plateau because too often, they remember being there. We all started out not knowing a thing. Finding coaches may help alleviate some stress.

Some helpful tools:Light it up

  • KDP Rocket – This is a helpful little tool endorsed by Jeff Goins and the Kindlepreneur. It helps to take away the trouble of hours of keyword typing and research. For a one time price of 97$, this is a powerful tool. Hurry because it looks like it might go to a subscription basis.
  • Kristen Martin’s course, Valiance – Kristen walks you through her own journey as a self-publisher. A five-time Amazon best seller, Kristin clearly has things under control as far as finding and marketing to her target audience. She also offers a neat little pdf on how to write a first draft in two months just for subscribing!
  • Joanna Penn of The Creative Penn has some helpful information that walks you through the self-publishing process and a free eBook to help. She is one of the leading experts on indie and self-publishing. Her writing podcast, The Creative Penn offers different interviews and helpful information as well.
  • Jane Friedman is one of my favorites and another successful self-publisher. Her blog at janefriedman.com is loaded with helpful information.

Remember, you are never alone in this journey! Writing and blogging can be lonely but there are people who are willing to offer their expertise. If you have an experience that you found helped you find your audience, please leave us a comment! We would love to hear from you!

If the content here today helped you and you would like to see some more, why not follow via email, bloglovin or right here on wordpress!

Before you go….

Interested in writing for us? Want a book review? Would like to guest post or want to offer your own insight? Feel free to contact us! We are always looking for authors who want to share their experiences!

Contact: website: https://fyresydepublishing.com/ | email bramsayauthor@gmail.com | For guest posts, interviews, booking for events, etc contact fyresydepublising@gmail.com

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[Book Review] Tattoo by Michelle Rene

525de6_15ce3041c29d4b6888f3a0f52ccd8b27_mv2Tattoo

 By: Michelle Rene
Genre: Dystopian Fiction
Age category: New adult
Release Date: January 3, 2018
Blurb:
A mysterious young woman appears in a cynical age. Why is she here … and will she survive long enough to achieve her purpose?
 
Judgment Day was not as advertised. Instead of fire and wrath, our histories suddenly began to appear as tattoos on our skin.
 
No one could hide their past deeds anymore, unless they visited an illegal tattoo artist, who could replace their sins with unmarked skin. Years later, a young woman appears, entirely unmarked. No one knows what her appearance means, but a small band of people find themselves drawn to her, ready to set off on a quest whose purpose is as unknown as the young woman’s past.

The Review:

Where to begin? Honestly, I have no clue. I have never read a book like this. It is truly one of a kind. The story begins with a truly spectacular mechanic that automatically caught my attention because I love when higher powers get involved with human affairs.
The writing of this novel was nothing short of poetic. I adore how it was organized. I honestly felt like I was watching the movie, Crash. The author takes multiple points of view and converge them onto the single subject of the novel itself. It doesn’t follow the typical heroes journey which has become expected in today’s literature.
The main character Jane had very little interaction that allowed for much character building BUT in the end, very little is known about her to begin with. I like this about this character. It’s something completely new to me. She has the uncanny ability to take people from completely different aspects of life and bind them together in a unified purpose.
Amazing! Different stories from different points of a view all thrown together by a single inciting incident! But it’s not the typical, Lord of the Rings or Harry Potter formula!
There wasn’t much world-building which is something that usually bothers me but in dystopian novels it tends to be less of an issue. Especially for this book where everyone’s life stories are literally pasted on their skin. The justice system simply has to read what a person has done instead.
Something I found truly astonishing was how the whole story occurs following Judgement Day. Something often eluded to in things such as zombie apocalypse, plague, Mad Max style as something truly terrifying. Don’t get me wrong. Having my sins plastered on my skin for all to see would be a fate worse than death. This is what I really liked about this adaptation. The punishment wasn’t something so devastating. Rather it was something simple. It was simply the removal of someone’s privacy.
It was also really hard to sit down and find the usual errors. Ms. Rene takes great care to make her writing great. Critique for this book, other than the cliffhanger at the end was really difficult to find. It’s not something I see too often.
If I truly were to sit down and rate this novella, it would hands-down get 4 stars. It’s unique, yet simple and uses a writing style so rare in today’s literature.
four-stars
If you are a fan of dystopian fiction or the amazing movie, “Crash”. You will love Tattoo. I am awaiting the sequel with great anticipation.
You can find Tattoo on Goodreads, Amazon, or the author’s website.

About the Author:

Michelle Rene is a creative advocate and the author of a number of published works of science fiction, historical fiction, humor and everything in between.5b36776dbae59363b84a248cd074b2a5

She has won indie awards for her historical fiction novel, I Once Knew Vincent. Her latest historical novel, Hour Glass, released February 20th to rave reviews from Kirkus and Publishers Weekly.  Her experimental novella, Tattoo, releases March 7th, and not only does it have a starred review in Publishers Weekly but will be listed in Foreword Reviews top eight sci-fi/fantasy books this spring.

When not writing, she is a professional artist and all around odd person. She lives as the only female, writing in her little closet, with her husband, son, and ungrateful cat in Dallas, Texas.

Find Michelle on her social media:

Twitter

Facebook

Instagram

Website

 

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[Book Review] Making Bad Choices by Rita Sadling

Making Bad ChoicesMaking Bad Choices
by Rita Stradling
Genre: Romance
Age category: New Adult
Release Date: 10 January, 2017

Blurb:
[Recommended 16 + this is a mature YA or New Adult book]

Culter Fuller came back into my life on the day my mother died, as if losing my mother wasn’t bad enough.

We hated each other since childhood. Well, I hated him. He had a very different story.

When I moved to my dad’s house to finish my last semester of high school, we went from bitter enemies to. . . something else. He was suddenly everywhere, occupying my space, determined to pull me into his life, filling me with thoughts I knew were wrong.

I knew that soon we would cross a line that should never be crossed.

I knew crossing that line could have very serious consequences; because Culter Fuller wasn’t just any irresistible boy, Culter Fuller was my stepbrother.

But, I was always very bad at making the right choices.

 


My Review:

First off, very cute story. I am usually not one to like a good taboo love story but this one was very cute. I actually adored how possessive Culter was.

The book was decently written and read well. Good pacing and some really swoon worthy characters. I truly loved Tyler. He sounded hot. Culter was just…. swoon. I loved his name choice.

Unfortunately, it became a bit repetitive. Day to day school is a-ok for teenagers who are probably suffering from some senior-itis and just want to get the heck out of dodge. Totally get it and didn’t mind it. I just wanted a bit more tension.

There was sexual tension and slow burn like crazy and I loved it but there was very little external conflict. Aside from the alpha female who had a crush on the protagonist’s love interest and the loss of her mom, everyone automatically just accepted Cassie. Not to say that isn’t good but if that was going to be the case, add the tension somewhere else. Maybe a really strong rival actually willing to fight Culter over Cassie? I’m not sure. Just something to give that could really ignite the inciting incident.

For example, there was a moment where Cassie almost got into a car accident. That was the perfect Darkest Moment. It could have really been used to draw out the flaming passion in both characters. Cassie could have been hurt, Culter could have felt he almost lost her and gone to her bedside and been openly honest with her. It would have been amazing and really could have added some action.

Also, as a romance reader and author, I want some hot, passionate, burning love scenes. For a new adult, this really didn’t deliver. I feel it read more like a Young Adult novel. The author created some slow burn for sure. So many times I wanted the two to make love only to have it ripped away (I liked that). Then when they finally were able to, I was really wanting more. The feel of Culter’s body. Some heat between them. How Cassie felt, what she smelled. Just some details to set me ablaze.

So many things were there. Basic outlines which could have been used to really make this a hot, passionate conflict which just fell short. I would have actually liked less dialogue and more conflict.

If I were to rate this book. I would give it 3 stars because I really did like the storyline and saw the potential. Maybe for the next book, really dig into the details to make the story stronger.

Screen-Shot-2012-12-19-at-3.06.19-PM-666x408


 

Making Bad Choices Teaser 1

You can find Making Bad Choices on Goodreads

You can buy Making Bad Choices on Amazon

View the book trailer here

Making Bad Choices Teaser 2

The Playlist for Making Bad Choices
This is the playlist for Making Bad Choices:
1) The Temptations – My Girl
2) The Rolling Stones – Wild Horses
3) Bright Eyes – The First Day of My life
4) Modern English – I Melt with You
5) Elton John – Your Song
6) The Lumineers – Ho Hey
7) Stand Inside Your Love – Smashing Pumpkins
8) Sweet Child O’ Mine – Guns n’ Roses
9) Mumford & Sons – I Will Wait
10) Coldplay – A Sky Full of Stars
11) BØRNS – Electric Love
12) Jason Mraz – I’m Yours
13) Michael Jackson – The Way You Make Me Feel
14) Joshua Radin – I’d Rather Be with You
15) Paul McCartney – Maybe I’m Amazed

You can listen to the playlist on YouTube

Making Bad Choices Teaser 3

Rita StradlingAbout the Author:
Rita Stradling is the author of The Deception Dance series, the Dakota Kekoa series and The Fourteen Day Soul Detox Novella Serial. She has a BA in Art History and a particular love for modern and medieval art.

Rita lives with her husband and son in Northern California.

She has an insatiable novel addiction and mostly reads young adult and adult: romance, paranormal, urban fantasy and high fantasy.

You can find and contact Rita here:
Website
Facebook
Twitter
Goodreads


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