Day 29 of NaNoProMo is all about editing and how important it is in marketing your book by Dr. Alexandria Szeman.
Editors are there to make your writing look cleaner and more professional The hard truth is, unless you are willing to do some of your own, it can be hard to market your book.
This has become such a problem, especially with indie and self-published authors. So often, we see manuscripts that have not been looked at by a beta reader or read by another to spot preliminary problems. It can and most likely will result in an automatic rejection.
We require our authors to have their manuscripts read at least twice before they even submit to us.
Editors can be expensive, we know this, however, there are other ways to have editing done or get your manuscript cleaned up. Beta readers, critique partners and friends who have some editing experience can also help.
The point is, there is indeed, no excuse for good editing.
Why IS Good Editing Good Marketing?
Dr. Alexandria Szeman, Why Good Editing Is Good Marketing
You’ve probably heard at least one fellow writer claim that s/he doesn’t have to worry about spelling or grammar or even plot-holes because, once the book is accepted by a publisher, the editor will fix any errors. Maybe that was true before typewriters were invented, but it wasn’t true when my agent was sending my first novel out to publishers 27 years ago.
The hard truth is that, unless you’re already a bestseller or a major celebrity with an established audience, no agent or editor will even look at your book unless it’s already well written and well-edited.
In traditional publishing, agents and editors are marketers: agents “sell” manuscripts to editors, who “sell” the books to the rest of the editorial staff before making the author an offer to publish. (Once the book is published, the bookstores, not the publishers, are the ones that literally sell the books to readers.) Agents and editors simply don’t have time to edit a book, especially not for unproven authors. And if you self-publish, your readers will expect your work to have the same quality editing that traditionally published books have.
That means whether you’re looking for agent representation, submitting directly to publishers, or planning to self-publish, anyone who reads your book has to be completely engaged by your story, has to like your writing, and should never notice that there’s anything that needs to be changed, i.e., edited. Good editing is essential for all books, but there are lots of different kinds of editing, only some of which is done by traditional publishers.
Where to find Dr. Alexandria Szeman: