Who knew using sites like bit.ly could help an author brand themselves? Apparently GeniusLink has some really good advice in the latest installment of NaNoProMo (created by Rachel Thomson).
Trust us, you do not want to miss the information in this article. We are definitely going to implement some of these things on our marketing team.
Below is an excerpt of what you can expect from this amazing article:
Do you know what harder working links are and how they can help you with your marketing and even sales? As an author, you hear about a lot of great ways to maximize your income from your published work. Unfortunately, most advice around implementing new, or optimizing existing revenue is somewhat time intensive and often means taking something off your plate to make room for trying something new. Don’t get me wrong, experimenting and continuously trying new things is essential, but we are big fans of mastering the fundamentals first and picking the lowest hanging fruit. One of those things we’d consider a marketing fundamental is the links you use in your marketing. You know, those things that actually take someone interested in your literary work and gives them a way to act on that interest and purchase your book. We are a bit biased of course, but we think the link is the most critical piece of any promotion (though a great call to action, solid copy, and an enticing visual are good contenders). It’s likely you already use links in every marketing and promotional project you work on. But stop for a second and ask, “Is that link working for you as hard as it could be?” Let me quickly introduce you to what we call “intelligent links,” the hardest working links on the internet. These aren’t the links you copy out of your browser window or a shortened bit.ly links, but rather supercharged links that can help you sell more books and unlock a new stream of revenue. And the best part is that you are already doing the hard and time-consuming work, swapping in the use of “intelligent links” doesn’t take much extra time at all.
As always, here is a sample of what you can expect:
Making Time For Book Promotion
As authors today, we’re compelled to juggle more tasks and responsibilities than ever before. Given the colossal effort you’ve invested in writing and publishing your book, you know you’d be crazy not to dedicate some energy to promoting it. But with all that’s going on in your life, how do you make the time for this? Here are four different approaches to carving out some precious minutes or hours for boosting your book. Experiment with these, and you’ll find they’re a big help in making sure you undertake regular promotional activities, without becoming completely overwhelmed by all you have to do.
Whether or not we want to admit it. As an author, you are a brand and need to focus on becoming a brand. An important part of business is say it with me: “Brand recognition.” Book titles will come and go but you as a marketable person will stay the same. People identify with brands they’ve come to trust.
Imagine this, how often do you walk into an Apple store and someone asks you if you only want an iPhone? Probably doesn’t happen anymore does it? Why? Because Apple is more than its iPhone. The iPhone is a product of Apple, the brand.
Ask any author like JK Rowling or Stephen King and they most likely will tell you; “Yeah, I wrote that book but it’s not me.” Their name is their brand. You don’t have to have a publishing company to be a brand, that’s a choice.
If you’re like me you were probably resistant to the ideas of “branding” or “building your brand.” A lot of writers are – no judgment here. In fact, tell me if any of this sounds familiar: “I don’t want to become fake to my readers.” “I don’t want to become just a logo who writes what she’s supposed to write about, not what she wants to write about.” “I don’t want to become a productand lose my identity.” If anything similar to these thoughts has ever crossed your mind about the concept of branding, my friends, then I totally get you because I felt the same exact way. In fact, I went through a massive existential crisis over it because I redesigned my website at the same time.
Marketing can be as intimidating as public speaking. However, the hard truth is, even if you choose to go the traditional publishing route, you are still your best marketing tool. While some publishers will do their best to make sure you and your book get adequate coverage, we can’t do it all.
FyreSyde strives to treat its authors like family. We will market you and your book long after you’ve published. In the end, you, the author will need to do your part.
Here is what you can expect in this amazing article:
If there is one common thread that runs through every author it’s this: we don’t have enough time! For writing, for book marketing, for any of it (whatever it is). Sometimes when we see a huge task ahead of us, like book marketing, we tend to focus on it as a whole. And that can be overwhelming – which can make many of us put it off for another day, or just give up on it altogether. But when we break it down a bit, there is actually a lot we can get done in just a few minutes a day. So I thought I would share some tasks that take 10 minutes or less that will vastly improve your book marketing. These are tasks that can be done quickly during your lunch break, while you’re waiting in line to pick up your kids from school, or even during commercials breaks while watching your favorite show. It helps you get things done – and each task usually takes less time than you thought.
Day 3 of NaNoProMo is all about pitching, written by our own Blaise Ramsay. Pitching can be daunting, especially when you’re not sure what constitutes as a strong pitch. Maybe you’re not sure what an elevator pitch is or how a pitch is different from a query letter.
Let’s talk about your pitch today. The publishing world is a struggle. With agents receiving multiple submissions from multiple authors, it is easy for your manuscript to get lost in the author’s proverbial nightmare: the “slush pile.” As a publishing company and as professional book reviewers who request a pitch, often times we see the author sending us things like reviews or rewards the author’s book has received. This is not what an agent, publisher or book reviewer wants or needs immediately when asking for a pitch.
Recently, FyreSyde Publishing has been working to open up submissions to help authors looking for representation. Though we do not require agents (yet), we do expect an elevator pitch prior to receiving a query letter. For #NaNoProMo 2019, we are delighted to bring authors a better understanding of what a pitch is, how you can properly write an elevator pitch and provide some steps on how you can write an award-winning pitch that can land you an agent.
Blaise Ramsay, author of the paranormal romance Blessing of Luna
So often we’re terrified of this one little word. It paralyzes us. Keeps us fearful and holds us back from attempting a deeply ingrained dream. It scares us so bad, often we think it’s better not to try than fail altogether. Who knew one little word held so much power?
In this series on failure, our hope is that our readers will learn not to fear failure but embrace it as a step in their journey to success.
What Is Failure?
The best way to start understanding something is to become familiar with what it is.
According to Dictionary.com, failure is defined as:
A lack of success
or an insufficiency
You’ll notice, nowhere in those definitions are the words “impossible”, “Non-attainable” or “unreachable.” The common themes are “a lack” of something. When looked at by entrepreneurs, the art of failing is when one stops (nonperformance) trying to attain their goals (a lack of success).
Why Does It Terrify Us?
Good question. What exactly is it about failure that terrifies someone enough to keep them from even trying? Is it a damaging view of others? Maybe we’re afraid to give our last dimes to obtain something only to have it backfire. Perhaps it’s the idea of wasting time over something which seems silly. Truth is, why failure paralyzes differs from person to person. It often depends on the individual.
History Is Made on Failure
No matter how terrifying, failure is one of the most beautiful things in the history of creation. Every living and non-living thing has experienced a form of failure. The next time you sit down at your laptop, your phone, your game system, the airport, etc, take a solid look. Every inventor of these great technological advances suffered failure! You have your phone because of ridicule and failure! Airplanes are flying on the backs of multiple failures! The books we read were printed on failure. The list goes on! What makes this different is these failures didn’t stop until they made the plane fly. Made the internet work. Made a website where most of the world’s online commerce occurs. History, great and small was built on the backs of failures.
Why It Is More Valuable Than Success
This is most likely going to sound like the most absurd of ideas but it holds true. Bishop T.D. Jakes states, “we learn more from our failures, than our successes.” Why does he say this? Because once you’ve reached your success, whatever it may be, you are beginning something anew. You reach failure again and again when you work to brand and market that success. Failures are teachers. They beat us down, they hurt, they ache but in the end, we can choose to get up or we can stay down. Failure is the best learning tool. When Charles Darwin wrote his Origin of Species, he witnessed one the most elaborate examples of failure. Nature.
Why We Need Failure
We wouldn’t grow without it. Our characters wouldn’t build to become something stronger. Our intellects wouldn’t be pushed to solve the problems caused by failure to become success. Bishop Jakes offers a story about his father, who began a business with only a mop and a bucket in a difficult time in history. However, he persevered and built a truly flourishing enterprise.
The Truth Is, Your Dream Has to Sound Insane
Going back to Bishop Jakes. In his most recent appearance at the Global Leadership Summit, he states “your dream has to sound unattainable for it to be worth it.” It has to sound like it’ll hurt or is it worth your failure? For avid viewers of the popular Food Network show, Chopped, one cannot watch an episode without hearing stories of people who gave everything to obtain their culinary dreams. Did they think they’d get as much back as they did? No! Not at all but they took a risk and landed in one of the most viewed shows on television.
“Your dream has to sound unattainable for it to be worth it.” — T.D Jakes, Founder of the Potter’s House
Ultimately, failure is terrifying. There’s no escaping the fact. The trick is to look it in the eyes and push through to make your dream a reality. Ask yourself, what have I really got to lose? Then ask – What have I honestly got to gain?
Some great resources for when you need some reassurance:
Soar by T.D Jakes, Potter’s House
Creativity, Inc by Ed Catmull, Pixar
Power of Your Potential by John Maxwell, author, pastor
How many times has this happened to you? A customer or potential customer walks up to you in something as large as ReaperCon to something as small as the grocery store line, the two of you strike up a conversation and it leads to what it is you do. This could be an author, an artist, maybe an Avon agent, whatever your specialty.
Anyway, they ask you, “Do you have a website I can go to?” You happen to respond with anything from an “I’m working on one” or “I use Facebook” and all of a sudden you find yourself locked in this awkward silent moment.
Believe me dear readers, it does happen. More often than you may expect.
The moral is, you must have a website. Nowadays, a website is a company’s first go to in order to find out just how serious you are about your craft.
Now, this also happens. You may have a website that has the domain name in it and to many this is perfectly fine as far as hubs like WordPress and Weebly but trust me, nothing bothers a potential client more than not have the old .com, .org, etc.
As hard as it is to accept, if you wish to define yourself as a professional, you must invest in your website.
Think of it as your central hub. Your social media can be seen as spider threads. They branch out and reach potential customers and contacts but ultimately lead them back to your website.
Forbes magazine offers three powerful reasons as to why your website is vital to growing your small business.
Your website is important in building first impressions
Your website is your “shopping window”
If your website is “sloppy” or “missing”, then you are losing business
To quote them:
“They’re likely to dismiss you entirely, as well, should they believe your website doesn’t reflect the kind of experience your business – or a business like yours – should offer.” — Forbes Magazine
The truth is, with sites offering low rates on hosting such as godaddy.com, hostgator.com, and bluehost.com, just to name a few, there really isn’t much of an excuse to not have a professional website. Even WordPress has two different venues you may use to construct your professionally designed website.
A question you may ask then is, “what if I don’t know how to set a site up?”
To this, the reply would be to invest the money to have it made the best it can be or to utilize sites with pre-made templates like weebly.com, squarespace.com, tyepad.com or wix.com. You may also use blogger which may be easier for those just beginning to get their feet wet in site design.
Unfortunately, it’s impossible to cover all of your options in this blog post but that’s where search engines like google are your best friend. Do some research to find which is best for you. Check their pros and cons, maybe try them since sites like Squarespace and Typead often offer trial periods.
Some closing thoughts…
Whichever you choose and however you choose to go about it, make sure it’s the best you can make it, shows off your brand and highlights the products or services you plan to promote the most.
Remember!People are more likely to purchase from a brand they learn to trust and see as professional. Your website should tell your story, have a product/service page, etc. If you have any questions please feel free to email us at fyresydepublishing.com and subscribe to learn what’s coming down the pike!
If you’ve been on social media, and I know you have, for any amount of time, you have probably come across the 80/20 Rule at some point.
This little rule can change so many things if applied correctly.
Now, I think anyone who sells anything can agree that getting posts bashing a reader over the brain with “Buy my…” can not only result in massive brain hemorrhaging but also send people running as fast as they can to the “unfollow”, “unlike”, etc button.
Why is this?
Because in marketing, people want to be seen as valuable. They want to feel like the services they’re being offered fills a need that they have. Truth is, they may not even know they have it. They want to feel like they’re being invested in and appreciated.
We need to focus not on what people are giving us but what we are giving to them. We need to focus on how they feel when they’ve invested their time and money into a dream they know little about.
“If I know how to make you feel good, then odds are, you will keep coming back.” Danny Meyer, CEO of Union Square Hospitality Group and Founder of Shake Shack
So what is the 80/20 Rule?
Put simply, in terms of posting on social media, it’s focusing 20% of the content on one’s own product, service, etc while focusing 80% on your readers. Whoever they may be.
You can do this by sharing articles about topics close to your heart, adventures in starting up your business, inspirational quotes and retweeting and commenting on their content.
Social media has made it so easy for us to just spam our streams with me, me, me. The truth is it’s not a “me” market, especially as an author, artist, etc. Getting in the mindset of a market of “we” can make a world of difference.
“One of the best ways to let people know about your book is to not talk about it yourself, but to let readers know about it in other ways, and get them talking.”
In her blog, titled How To Develop and Perfect Your Book Marketing, she offers some helpful resources and advice on how to enhance your marketing and turn you “me” view into a “we” view. I would recommend reading her blog for any a
The truth is, in the end we’re all living beings with jobs, struggles and times when funds are tight.