Let's say you just finished writing, editing, and getting beta readers to read your latest, greatest book. You've made it the best you can be and are ready to release it to the world. Wait? Where are the readers you hope to find? How are they going to see your book in a vast world of social media, book promotion and saturated Amazon pages? If you're asking these questions, you probably hadn't taken the time to locate what authors and publishers call the "Target Audience."