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Are You Tapping Into the True Power of Social Media?

We are familiar with how important social media has become in light of the recent pandemic. With the re-opening of businesses, people are more able to go back to interacting with one another more than they have in the past few months. However, social media is still one of the most widely used way people interact with others on an international level.

It has become critical for businesses to have ways their customers can stay connected with what they plan to offer including sale dates and discount opportunities.

If you need a clearer view into just how powerful social media is, check out this article: 10 Social Media Statistics You Need to Know in 2020 by Oberlo.com.

Now, as brands (including you, authors) and businesses, we realize these facts cannot be ignored. This being the case, so many resort to being overly “salesy,” constantly posting about how their followers “need to buy this” or “need to have that.” It’s really bad when it comes to the writing community.

Hard truth: Nothing sends your followers to hit un-follow faster than “buy my book,” “buy my book,” “buy my book.”

Another hard fact is: rarely does social media result in conversion and that is what you, as a brand, want. Conversion.

The question then becomes, are you utilizing the true power of social media?

Remember 80/20:

People buy from brands they trust and know will guarantee them a good experience and quality product. One power of social media is it allows you to build that trust by utilizing what is known as the 80/20 rule.

So what is it?

Simply put, it says put your ego aside and focus on the people who give their time to look at your content on a regular to semi-regular basis. 80% of you energy needs to GIVE BACK to your readers while 20% can be promotion.

Badredheadmedia has an ingenious book called the 30 Day Book Marketing Challenge. In it, Rachel teaches you how to go about capitalizing on your social media without sounding salesy. We recommend her blog to anyone who is looking to understand the rule of 80/20.

This is what makes blogging such a powerful platform for authors. Evergreen content and what a good colleague and mentor of mine refers to as “digital breadcrumbs” offers more than paying 40$ a year to Twitter accounts who promise to “tweet” your book on a daily basis.

How you might ask?

When people go to Google you and your book, the more you’ve become involved, the more your name will populate! The more you populate the search, the more people are guided to your content and your book.

See how this works? You gave to them, they found you. Tada!

Create Engaging Posts

“Buy my book” posts are rarely engaging.

Instead of murdering a tweet with a life of .02 seconds with “buy my book, buy my book,” use those short seconds to offer an inspiration, ask a question, get engage.

That’s what social media is. It’s not a conversion tool, but a tool to build a network (hence the word “social”). Conversion is low for buying anything on Twitter, Instagram or Facebook.

FyreSyde Publishing personally experimented with each of these platforms and learned quickly:

We spent more money running ads than actually converting.

Two years have been put into building the functional network we have now and we’re still building it.

The point is: Focus less on selling your beloved book baby and focus on building a network of loyal people who know you. These people often will support you simply because they know you — NOT your book.

Titles come and go but the author remains the same.

Don’t Know What to Post?

We hear this all the time. And truthfully, we still have problems with it too. While we try to blog weekly, sometimes we just aren’t able to and that can be hindering because it breaks our readers’ confidence.

But! This is not the end.

CoSchedule has an amazing resource titled “52 Effective Social Media Post Ideas and Examples to Fill Your Calendar.” Their blog is one we go to often and another resource we recommend if you’re struggling with marketing.

The key here is engagement. Paint yourself as a human being and you will build trust. Build trust and you already have a vast word of mouth resource at your hands.

Use Hashtags Properly

The key to using social media to its full potential is tapping into the power of hashtags.

How we usually do it for Twitter and Facebook is we pick a trending hashtag, one relevant to our audience and a branding hashtag.

For Instagram, we use anywhere from 9 – 15, once again keeping in mind the audience we want to reach.

There are many you can choose from but we will include a few of our favorites here.

  • Twitter:
    • #MondayBlogs – Monday only; no self-promo. Great for bloggers to share resources that have helped them.
    • #BookMarketingChat – Wednesdays at 8pm CST. Run by Rachel Thompson, featuring names who know how to market. Great to build engagement and ask questions.
    • #Chance2Connect – 3rd Tuesday every month. Run by author Kim Chance. A wonderful way to meet other authors and build a network.
    • #PitDark – This one is held twice a year and is exclusively for authors in the “darker” genres who are looking for publishers and agents. DO NOT FAVE IF YOU ARE NOT ANY OF THE ABOVE.
    • #PitMad – Similar to #PitDark
    • #TeaserTuesday – A great way to help boost awareness of a new release. We use this to share teaser photos and moodboards for our author’s newest releases.
    • There are daily trending tags you can use as long as it is used properly

  • Instagram
    • #writingcommunity
    • #Smallpress
    • #publishersacceptingsubmissions
    • #bookstagram
    • #bookish
    • #booklover
    • #igreads
    • #goodreads
    • #amreading
    • #romancebooks
    • #paranormalromancebooks
    • And more

  • Facebook: Hashtags for Facebook are similar to the above.

Another helpful resource for finding hashtags:

Blaise Ramsay
Blaise Ramsay

Blaise Ramsay is the founder and owner of FyreSyde Publishing and Greenwood Grove booksellers. She is also the author of the shifter romances Blessing of Luna and Bane of Tenebris which were recently obtained by Black Rose Writing. In 2017, Blaise began her quest in writing and publishing as an indie author, soon realizing it wasn’t enough, opening FyreSyde Publishing to other authors to help them in the publishing process. As a publisher, FyreSyde uses the network its created to help authors in their marketing efforts. It currently has five authors on its docket and seeking gradual growth in order to keep true to its mission statement. In 2020, it looks to expand its catalogue by three titles with four – six forecasted for the year 2021. Out of a need shouted out in the local community, FyreSyde has expanded to its first division, Greenwood Grove Booksellers, an indie bookstore that removes the gatekeepers so authors can find a home for their books on a shelf. Blaise has guest-posted for multiple blogs, appeared on radio shows, and spoken at multiple live events. She is a professional ghost-writer, writing coach and business coach. Aside from writing and publishing, Blaise runs two blogs on Instagram, JazzyGatorGrill and BloodyGoodBookReviews, where she loves to connect with the foodie and bookstagram communities.

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[Marketing 101] Your Website is Your Hub

How many times has this happened to you? A customer or potential customer walks up to you in something as large as ReaperCon to something as small as the grocery store line, the two of you strike up a conversation and it leads to what it is you do. This could be an author, an artist, maybe an Avon agent, whatever your specialty.

Anyway, they ask you, “Do you have a website I can go to?” You happen to respond with anything from an “I’m working on one” or “I use Facebook” and all of a sudden you find yourself locked in this awkward silent moment.

Believe me dear readers, it does happen. More often than you may expect. 

The moral is, you must have a website. Nowadays, a website is a company’s first go to in order to find out just how serious you are about your craft.

Now, this also happens. You may have a website that has the domain name in it and to many this is perfectly fine as far as hubs like WordPress and Weebly but trust me, nothing bothers a potential client more than not have the old .com, .org, etc.

Marketing 101.png

Why? You might ask. 

Because a personal domain symbolizes professionalism. The next time you’re on a major site, how often do you see http://www.site.reallylongdomainname.sitehost… you most likely get the point. You don’t. Not ever. Please don’t do this.

As hard as it is to accept, if you wish to define yourself as a professional, you must invest in your website.

Think of it as your central hub. Your social media can be seen as spider threads. They branch out and reach potential customers and contacts but ultimately lead them back to your website.

 

Forbes magazine offers three powerful reasons as to why your website is vital to growing your small business.

  1. Your website is important in building first impressions
  2. Your website is your “shopping window”
  3. If your website is “sloppy” or “missing”, then you are losing business

 

To quote them:

“They’re likely to dismiss you entirely, as well, should they believe your website doesn’t reflect the kind of experience your business – or a business like yours – should offer.” — Forbes Magazine

 

The truth is, with sites offering low rates on hosting such as godaddy.com, hostgator.com, and bluehost.com, just to name a few, there really isn’t much of an excuse to not have a professional website. Even WordPress has two different venues you may use to construct your professionally designed website.

A question you may ask then is, “what if I don’t know how to set a site up?” 

website-builders-comparisonTo this, the reply would be to invest the money to have it made the best it can be or to utilize sites with pre-made templates like weebly.com, squarespace.com, tyepad.com or wix.com. You may also use blogger which may be easier for those just beginning to get their feet wet in site design.

Unfortunately, it’s impossible to cover all of your options in this blog post but that’s where search engines like google are your best friend. Do some research to find which is best for you. Check their pros and cons, maybe try them since sites like Squarespace and Typead often offer trial periods.

Some closing thoughts…

Whichever you choose and however you choose to go about it, make sure it’s the best you can make it, shows off your brand and highlights the products or services you plan to promote the most.

Remember! People are more likely to purchase from a brand they learn to trust and see as professional. Your website should tell your story, have a product/service page, etc. If you have any questions please feel free to email us at fyresydepublishing.com and subscribe to learn what’s coming down the pike!

 

 

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[Marketing101] The 80/20 Rule

Marketing-Quotes-8If you’ve been on social media, and I know you have, for any amount of time, you have probably come across the 80/20 Rule at some point.

This little rule can change so many things if applied correctly.

Now, I think anyone who sells anything can agree that getting posts bashing a reader over the brain with “Buy my…” can not only result in massive brain hemorrhaging but also send people running as fast as they can to the “unfollow”, “unlike”, etc button.

Why is this?

Because in marketing, people want to be seen as valuable. They want to feel like the services they’re being offered fills a need that they have. Truth is, they may not even know they have it. They want to feel like they’re being invested in and appreciated.

We need to focus not on what people are giving us but what we are giving to them. We need to focus on how they feel when they’ve invested their time and money into a dream they know little about.

“If I know how to make you feel good, then odds are, you will keep coming back.” Danny Meyer, CEO of Union Square Hospitality Group and Founder of Shake Shack

So what is the 80/20 Rule?

Put simply, in terms of posting on social media, it’s focusing 20% of the content on one’s own product, service, etc while focusing 80% on your readers. Whoever they may be.764348-Gary-Vaynerchuk-Quote-The-best-marketing-strategy-ever-CARE

You can do this by sharing articles about topics close to your heart, adventures in starting up your business, inspirational quotes and retweeting and commenting on their content.

Social media has made it so easy for us to just spam our streams with me, me, me. The truth is it’s not a “me” market, especially as an author, artist, etc. Getting in the mindset of a market of “we” can make a world of difference.

“One of the best ways to let people know about your book is to not talk about it yourself, but to let readers know about it in other ways, and get them talking.”

Rachel Thompson, Founder of BadRedHeadMedia

Rachel Thompson is one of the leading ladies in the world of book marketing. She has written some of the most amazing books titled The 30-Day Book Marketing Challenge and How to Best Optimize Blog Posts for SEO: 25 Tested Tips Writers Need to Know Now.She is also the founder and organizer of NaNoProMo featuring some of the leading names and their advice on how to market social media among other valuable subjects.

In her blog, titled How To Develop and Perfect Your Book Marketing, she offers some helpful resources and advice on how to enhance your marketing and turn you “me” view into a “we” view. I would recommend reading her blog for any a

The truth is, in the end we’re all living beings with jobs, struggles and times when funds are tight.

As a bonus, check out this article about the 80/20 Rule in regards to time management!

 

 

 

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Authorlife: It Can’t Be About Fame or Money

Sales. love-life-money-quote-by-luis-d-ortiz-390364

We all would love to see consistent sales of our products. They can be books, services such as coaching classes, art, games, etc. The list goes on.

As an author, learning to accept that we will suffer times of feast and famine is a part of the art of marketing and writing itself.

There may be periods where our books and/or ebooks are flying of the shelves quicker than we can produce them. Yet there are times when we can fall prey to disappointment. Wanting to give up because things aren’t going the way we planned.

This is something, through hours of research, that we quickly realize especially as Indie or self-published authors.

It takes hours of hard work and persistence to build a brand. That’s what needs to be focused on. Build the brand, not the book.

But most important, a creator needs to remember why they chose to create their product in the first place because let’s face it. History is full of entrepreneurs of all kinds who went through periods of plenty and nothing.

d1dd5e679b0da3d15d96eff945e15583“Make Your Passion Your Paycheck”

Why did you choose to create your product in the first place? What were the goals you set for yourself when you began? Was it for the money? Fame? Etc? Or did you do it because you love doing what you do?

Why did you spend hours of stress, blood, sweat and tears to hold the product in your hands?

The truth friends, you have to do it because you love what you do. Many authors who are starting out usually won’t see much turnaround and often wind up spending more than they earn. This is a common occurrence when building a new business. It’s about taking a huge risk and being open to realizing, you might fail but accepting that failure and continuing anyway.

“True writing is not about money and selling.

It’s about passion. And readers certainly do discover and buy, well-written books by new writers. Authors only need to inform readers intelligently that they are passionate about what they do. Then book sales will look after themselves.”

Via Justpublishingadvice.com

Do what you do because you love to do it. Not for fame or fortune.

Work Smarter Not Harder

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One of the most successful women in the Indie publishing industry I have seen is Kristen Martin. Author of five best-selling books including her new self-help novel, Be Your Own Goals, Kristen offers multiple avenues of inspiration to those just starting out.

A powerful phrase she uses is “Work Smarter, not Harder.”

Now what does this mean? It means do the research and find what has worked for others and be willing to reach out to mentors who have been through what you are hoping to achieve.

It can also mean, utilizing the tools such as Buffer and Hootsuite to handle the work of scheduling early. It takes about 30 minutes to an hour to use these tools and it takes a great deal of stress off and avoids the twitter hustle and batch retweets.

Set deadlines, carve out hours to work on your passion and hold those hours sacred.

Be Consistent

“Don’t be upset about the results you didn’t get, from the work you didn’t do.”

Entrepreneurship-is-about-turning-what-excites-you-in-life-into-capital-so-that-you-can-do-more-of-it-and-move-forward-with-it_Richard-Branson-Quote_Mindset2MillionsAny successful entrepreneur will tell you they only got where they were because they put in hours of work.

Authors and creatives of any kind, in any field, must put in the late nights, early mornings and weekends to create and become successful at what they did.

You have to be willing to treat what you do like a business. Do not rely on just social media. It is necessary in forming bonds and networking but does not often result in sales.

 

Don’t Give Up!7da6194cf12177755188f4220f92d19b--writing-quotes-on-writing

Odds Are, you Might Not be The Next Stephen King or J.K. Rowling but that doesn’t mean you don’t have something to offer.

It may take a few titles, events and hours of promotion and networking. It may take break-downs, sadness, depression, and questioning your decisions. All of this is normal! We all go through it. Whatever you do, don’t give up!

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[Newsletter] New Projects, Appearances, Oh My!

“Amateurs sit and wait for inspiration, the rest of us just get up and go to work.” _ Stephen King

I wanted to give everyone who reads the blog a bit of an update and offer some places you can go to learn a bit more about what’s going on and what you can look forward to from FyreSyde.


A Shoutout to My Readers! I love you all!!!!

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It has blown me away just how many people walked up to shake my hand and struck up a conversation, asked questions and inquired about what it meant to finish a book and get it published. It has been a humbling experience! I love my readers so much!!! All of you!!!

 


Some Places of Interest:

To just offer up a few things that have been going on. For the past two months, I have done multiple interviews, a Radio Show appearance and multiple signings all across the greater Denton/Dallas/Fort Worth area.

If you’d like to meet me in person, I welcome you to check out the appearances page! I update it regularly as best I can with where I’m going to be and when! I would love to meet you!

A few interviews have been posted as well if you would like to read them and offer feedback! These include guest posts on other blogs as well that I would recommend you to follow and read!

If you would like to guest post, get an interview of your own, want a book review or are curious about the services offered here, I highly recommend checking out these pages.

I also welcome you to follow us on Twitter, Facebook, Goodreads and my new authorpage.com page for updates and short stories!


Some Things to Look Forward To:

Okay! So here it is, the section letting you know just what to expect in the next year! Follow us here or any of our social media for information regarding these new opportunities!

  1. Compilation Opportunities: As many of you know, FyreSyde’s main focus is not on our own goals, books, etc. We want to be about you: the readers and the authors. Something Blaise has wanted to do and will be doing her best to put into effect is to open up theme-based compilations to authors of all kinds. For now, they will be in the form of posts either here or on a blogspot. At this time, there is no intention of making a printed version. Only an online magazine. If this changes, there will be an announcement. Please keep in mind, as of now, Blaise is the only one who will run it. She will personally be screening each piece submitted. As this is the case, there will most likely be a maximum number of accepted submissions. More info will be provided the closer it gets. If you want to keep up with this project, follow or subscribe via email!
  2. Editing Services: As of now, all that is offered here on FyreSyde as far as paid services is the 60-minute marketing consultation. In 2019, Blaise plans on opening up editing opportunities as well.
  3. Cover Reveals: FyreSyde will officially open cover reveal opportunities for authors or artists who want to get their covers seen for a very low price.
  4. Fundraisers/ Charity events/ Runs: FyreSyde will begin reaching out to its communities as well. This will come in the form of sponsorships, charity events and fundraisers. The first is the Halloween Charity Event happening in October!

So many fun things coming down the pike! For those who want to know, this Dean-is-in-Music-Ministry-nowDecember will mark FyreSyde’s first birthday!! 


New Projects and Bane of Tenebris

You guys have been so amazing with Luna’s release. It really is heartwarming to learn so many of you have received it so well and offered some truly wonderful feedback.

This being said, I have an announcement to make about a new, secret project I’ve put into the works. It will precede Bane of Tenebris as I have been experiencing some burn-out on the second book. As this is a highly anticipated release, I will be taking the utmost of care to make the book as good as it can be.

The secret project is a psychological thriller I hope to have released by the end of this year. If this isn’t doable for any reason, I will be updating you, the readers.

The second installment of the Wolfgods, Bane of Tenebris has been given a tentative release date for June of 2019. Beta readers are encouraged to contact me via facebook to be invited to the beta reading group.


The Return of Marketing101 and Regular Posting Schedules

For those of you keeping up with me on social media, you probably know I’ve been taking it easy this summer in an attempt to rest my brain. This is all true!

I will be returning August 5, 2018 with regular posting and more Marketing101 posts for you all to enjoy and hopefully glean some information from!

Until then, please check out some of the amazing books posted here to support fellow authors! See you all again soon!!! Keep going and stay productive!!!

“There is no royal, flower-strewn path to success. And if there is, I have not found it. For if I have accomplished anything in life, it is because I have been willing to work hard.” ~ C.J. Walker

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[Blog Tour] Blessing of Luna by Blaise Ramsay

 

New Adult Paranormal Romance
Date Published:  4/20/2018
Publisher: FyreSyde Publishing
 
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Lonely. That’s how it felt when Damien Pierce returned to Big Timber, Montana. It had been his childhood home until the day he was hit by a speeding car only to learn he wasn’t badly hurt. The experience landed him the label of the town freakshow.
Following the death of his foster mom, Damien soon disconnected from the world around him. That was at least, until he met her. She looked human but something about made her appear otherworldly to him. He knew he shouldn’t but he wanted her. He would do anything to get to know her. To have her.
Jillian Styles was immortal. Cursed by a dark god never to find rest. A shifter capable of taking the form of a beautiful wolf. She had searched for her lover’s reincarnated soul for centuries only to find he was nowhere to be found. When she meets Damien, her world is turned upside down. She falls in love with him instantly and begins to pursue him.
However, Damien soon learns the darker part of Jill’s world. He finds himself on the hit list of the same vampire Lord responsible for killing Jill’s lover and reigniting the flames of an old war. His daughter desires Damien and vows to have him at any cost.
With the help of Alexander Kain, the mysterious wolf shifting soldier, Damien will learn what he thought he knew was only tip of the paranormal iceberg. He soon finds himself in the eyes of a vindictive and rage-filled dark god.
If you like hot lycanthrope guys, overly possessive vampire chicks, vindictive gods, strong female leads and some hot sex scenes, this book is for you.

Excerpts:

 

Excerpt 1:

Realization hit Damien as to who he was staring down. The same dark god that had challenged him stood in Lilith’s form. Damien’s heart inside his chest burned as he thought about Kain and all he’d done for him. Jill. Dad…Rob…Gabriel…Holt…Chelsea.

“Looks like it’s just you and me, Damien. You can surrender and die in peace or you can fight and die anyway. Your choice.”

Save him. Luna’s voice inside of Damien’s mind drew his attention. Save him. I beg of you. Please.

Damien’s body became surrounded with a radiant light so bright it forced Lilith step back. Her wing covered her face. He braced himself on his front legs, roaring at the monster in front of him responsible for taking so much.

The light became so intense not even the lycans could stare at it.

When it finally faded, Damien stood in his true lycan form. His white fur blew in the wind like mist at the tip of his stiffened ears to the end of his tail. The dark markings of his wolf form only seen on the tips of his ears, feet and tail. The fur on the back of his neck was thicker, almost resembling a mane.

“By the gods, he looks like…” Lune stood in awe.

“Tenebris.” Gabriel’s finished, his voice nothing but a whisper.

Stoker used the opportunity to sneak off, nursing the wound on his arm inflicted by Gabriel when he shifted into his full lycan form.

The vampires hissed at the light rising from the east, trying to flee towards the waning night. They had fallen right into Damien’s plan and were intercepted. Howls and snarls joined dying screams as the vampires were overwhelmed.

“What trickery is this?!” Lilith’s fangs spat as she tried to speak.

Damien ignored her, seeing the fear in her eyes as he made his way over to Kain on the ground.

The alpha was so weak he couldn’t retain his shifted form.

“Kain.” Damien’s voice was a comfortable echo. Warm and reassuring. “Alex. Can you hear me?”

Kain opened his eyes, slightly jumping. “Tenebris?”

Damien shook his head. “No. It’s me.”

“Damien. How?”

Damien took Kain’s jacket he was always wearing around his waist and covered his friend with it. “Stay here. Don’t move and don’t die.”

He stood back up and went to face Lilith. The lycans in his way stepped aside, their heads bowed. “This ends here, Lilith. You won’t hurt anyone else.”

 

***

Excerpt 2:

Kain led Damien to his tent. “Forgive my intrusion on your time with Jillian. I wanted to tell you one last thing before the fight. Holt nearly mentioned it in the meeting but I stopped him because it wasn’t the time or the place.”

“What is it?” Damien replied, curious.

“The dark secret of the vampire noble. As it is with us, the vampire nobles and high class have the ability to change into more powerful forms. Unlike lycans however, they only have a single transformation. I have only seen it once in my many years but it is very formidable.”

Kain pulled a box out from under a pile of old books and blankets. It was covered in dust as though Kain had been trying to bury the memory.

Laying it down before Damien, he opened it, revealing what looked like a talon.

“Kain, what is this?” Damien took it in his hands, carefully examining the detail.

“It was pulled out of my father’s side. When he returned, his body was dripping blood, his side ripped open,” Kain lowered his head. “Damien, he was in his full lycan form. Whatever left this has power. I want you to be very, very careful. Lilith most likely has the power to become the monster much like the one that left this talon.”

Damien’s breath stalled in his lungs. From what he learned about their history, Pentacost Kain was one of strongest lycan soldiers in the war.

To hear he was torn apart so badly in full lycan form by something that Lilith could possibly become sucked any hope Damien had of having a chance against her out of him.

“Kain, I can’t fight her. What if I’m not strong enough.” Damien raced in his chest as fear fought to take hold of him.

Kain took the talon, placing it back in the box. “Damien, you are more than strong enough. Lilith is inexperienced and most likely whatever it was that took down my father was much more powerful. I just wanted you to be aware of her ability. I will be by your side against her. Gabriel and I have already talked about it. Holt, Yuna, Galeck and Lune agree it’s the best course of action. Just be ready.”

Damien nodded, his words freezing in his throat.

“Good. The moon rises. I must hunt with Gabriel and Lune. Damien, if you need to, you may stay here tonight. I know Jillian does not yet understand how strong your bond with the gods is. It may help to be in the company of someone that does. For now, though, I believe I interrupted something between the two of you. Hell hath no fury and all that.” Kain walked out chuckling.


About the Author

FyreSyde Publishing owner and founder Blaise Ramsay started out her creative career in the conceptual art and design industry. For fifteen years she spent her time crafting characters and world for others. Recently she shifted her attention to the world of literature where she writes mostly paranormal romance. Her debut title, Blessing of Luna is the first of four books in the Wolfgods series. A portion of the proceeds of her book sales go to help charities. When Blaise isn’t busy working with sexy wolf boys, she can be found reviewing books for fellow authors, working for a few tour companies, holding interviews and offering guest posts. A professional book blogger, mom, wife and full blood Texan, Blaise loves nothing more than helping others, meeting new people and coaching folks in Scrivener. If you would like to get in touch with Blaise, the best way to contact her would be via email at bramsayauthor@gmail.com. She loves to hear from people and get questions from her readers.
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Snail to Sprint: How to Write Your First Draft in 4 Weeks by Michelle Rene

We all want to write as many books as possible in our lives, right?

The problem is, we seem to get ourselves stuck in the lull of every day life. Laziness, sweetlifestyle_10thingsprocrastination, work, kids, etc all seem to play against our desires to write another one of our stories we long to tell.

Well, look no further than this amazing article by Michelle Rene. An award winning author of multiple titles and an advocate of all things creative and a personal friend, Ms. Rene offers some amazing tips on how you can boost your creative production.

Tips Included:

  • Why Write Fast?
  • How do you start?
  • How to manage your time
  • How to handle distraction
  • How to get over waning enthusiasm
  • What to do after you’ve finished!

Give the article a read and offer some feedback on some things that have helped you move from Snail to Sprint.

Source: Snail to Sprint: How to Write Your First Draft in 4 Weeks by Michelle Rene

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[Book Blitz] Blessing of Luna by Blaise Ramsay

Blessing of Luna banner
This is my stop during the book blitz for Blessing of Luna by Blaise Ramsay. This book blitz is organized by Lola’s Blog Tours. The book blitz runs from 11 till 17 June. See the tour schedule here.

Blessing of LunaBlessing of Luna (Wolf Gods #1)
By Blaise Ramsay
Genre: Paranormal Romance
Age category: Adult
Release Date: April 20, 2018

Blurb:
Damien Pierce wasn’t like normal people. Since he was young, he learned that he had the uncanny ability to heal himself almost immediately. At fifteen he astounded the small town of Big Timber, Montana when an SUV hit him only to find he survived the encounter without suffering any major injuries.

After moving away for ten years, losing his mother and slipping into a deep sense of depression, Damien’s father moves them back home in an attempt to give Damien a sense of normalcy.

Enter Jillian Styles, the immortal, beautiful lycan that has been looking for the soul of her long, lost lover who after many years of being reborn into new bodies, his soul simply vanishes into the tides of time. When Jill first sees Damien, she knows immediately he is the one she had been looking for.

When an old enemy begins re-igniting the flames of a centuries old war, Damien must come to grips with a cruel fact that he is not human while nurturing feelings for the beautiful woman who captured his affection.

Now Damien must delve deeper into the world of the supernatural with the help of the mysterious Alexander Kain and Jillian. He’s about to learn, the secret sleeping within him is much more than he ever could have imagined.

You can find Blessing of Luna on Goodreads

You can buy Blessing of Luna here:
Amazon e-copy
Amazon Paperback
Blessing of Luna is available to read with Kindle Unlimited. A portion of the proceeds of each book sold will go to a charity.

The first five chapters are available to read for free are on Wattpad.

Blaise RamsayAbout the Author:
FyreSyde Publishing owner and founder Blaise Ramsay worked over fifteen years in the graphic design industry, with some experience in indie gaming. Recently she shifted her attention to the world of literature with her debut paranormal romance series, Wolf gods. The debut title, Blessing of Luna is set to release in 2018. She currently lives in North Texas with her two children, her husband and pets. A UTD graduate with a Bachelor’s in History with an intention on teaching, Blaise decided that the world of teaching just wasn’t for her. A stay at home mother of two, business owner and self-publisher, Blaise loves to meet new people and encourage others to follow their dreams through weekly posts to her Instagram, twitter, Facebook and blog.

You can find and contact Blaise Ramsay here:
Website
Facebook
Twitter
Instagram
Goodreads
Amazon

Giveaway
There is a tour wide giveaway for the book blitz of Blessing of Luna. One winner will win both an e-copy and paperback copy of Blessing of Luna by Blaise Ramsay.

For a chance to win, enter the rafflecopter below:
a Rafflecopter giveaway


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[Marketing 101] The Importance of Investing in People

Marketing101People4When you hear the names Harley Davidson, Ed Catmull, J.K Rowling, Jeff Bezos and Mark Zuckerberg, what do you think of?

Do you think of motorcycles? How about Pixar? Harry Potter? Amazon or of course, Facebook?

What do all these success stories have in common? Yes, they have overwhelmingly popular brands making thousands of dollars every day. BUT! What is it they all have in common? What gave them the appeal? Did they just wake up and have these massive empires?

The answer is an all over resounding, NO!

These people had something they wanted to share with the world. Something they dreamed of and wanted to see successful. But how were they going to do this? Just post it up and wish or hope people would find their product if they decided to do no marketing whatsoever?

There was no social media when many of these great success stories came to fruition so what did they do to make such monumental impacts?

Simple. They saw the answer in front of them. Something so easily overlooked in a world saturated with desires to be famous and get rich quick goals. It wasn’t about them.

As marketers, we must remember it is about people first, not us! (2)They realized early on… in order to have a successful product, you need to focus on pouring your energy into people. It is people that pass around the news of your product. People who bring awareness. People who spread the word. It’s people that makes a company what it is. And this doesn’t only apply to book marketing!

It’s a universal truth in businesses of all kinds!

For example, in today’s marketing world, there is not a person who would not recognize the name of Amazon. It is a multi-million dollar corporation reaching across a global scale in a variety of products. In the world of eBooks it holds the top slot in self and indie publishing.

Why? Because of people.

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the internet, they can each tell 6,000 friends.” — Jeff Bezos

Jess Bezos recognizes the power of the influence of people. He goes on to say:

“Obsess about customers, not competitors.” Jeff Bezos

Here is a man, a powerhouse in today’s market, humbling himself to the influence of the people his company serves.

Think about it? If no one used Amazon. If they went on with going to Wal-Mart on black Friday or never participated in cyber Monday, would Amazon still hold the place it does in today’s market? No, it wouldn’t. It is the overwhelming power of people that Jeff Bezos utilized to make Amazon what it is. He saw a need; he filled it and now look at what he has?

So often, new marketers and entrepreneurs fall into the trap of “Here’s my product, buy it!.” We flood our social media with constant self-promotion and forget: As marketers and entrepreneurs, we must remember it is about people first, not us!

As marketers, we must remember it is about people first, not us! (1)Here are seven things to think about when you start marketing your product.

  1. People buy from entrepreneurs who have something they want.
  2. Satisfaction leads to word of mouth. Word of mouth spreads awareness.
  3. People like to feel like more than a wallet. Make it about them.
  4. Making it about them leads to repeated visits and customer loyalty
  5. People identify with people who take the time to speak with them
  6. There is no product without the audience
  7. People invest time and effort into something they attach too. You can help create that attachment.

Things to Remember:

  • Having a great product must always be about something you want to bring into fruition first and foremost! If you are serious, the passion has to continue into marketing and reaching people!
  • Do NOT see marketing a product as a get rich quick scheme. Many of the companies listed (Amazon, Harley Davidson, Pixar, Harry Potter and Facebook) took years to gain momentum!
  • Recognize a need/ find your niche/ tribe.
  • Anyone can bust out information told over and over on blogs and websites. Find something you want to ask but no one seems to have addressed yet.
  • Anything worth doing is going to take some serious work!
  • 80/20 Rule >> 80% of your engagement must involve your audience; 20% can be you.

Marketing101People2Making money doing what you love is a dream many of us have. We long to quit our jobs and make our burning passion our daily job BUT we must remember, in the end, we want people to know we exist. If your passion is more than a hobby, start networking with people now! Whatever you do, never give up. Success is a process, not a sprint.


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