[Marketing101] The 80/20 Rule

"One of the best ways to let people know about your book is to not talk about it yourself, but to let readers know about it in other ways, and get them talking."

[Marketing 101] The Importance of Investing in People

When you hear the names Harley Davidson, Ed Catmull, J.K Rowling, Jeff Bezos and Mark Zuckerberg, what do you think of? Do you think of motorcycles? How about Pixar? Harry Potter? Amazon or of course, Facebook? What do all these success stories have in common? Yes, they have overwhelmingly popular brands making thousands of dollars every day. BUT! What is it they all have in common? What gave them the appeal? Did they just wake up and have these massive empires? The answer is an all over resounding, NO!