Let’s face it, every market is saturated. Every market requires entrepreneurs to be able to adapt to an ever changing market. Refusal to do so could result in a massive loss of sales.
We will be brutally honest. The market is becoming harder for Indie authors to get a foothold in the publishing industry. Doors once open are now closing due to a lack of care in editing, cookie cutter plots and just downright bad writing. By no means are we saying it’s impossible but you must be willing to accept some hard truths.
In a recent article we came across published by Author Publisher magazine titled The 10 Major Publishing Trends of 2018, ten of the major shifts in the publishing market were outlined.
To begin, if you’ve been in the self-publishing or writing industry in general, you have become aware of the recent acquiring of Amazon’s KDP rigorous changes in rules for getting and keeping reviews.
Amazon’s new policies have made it to where if they find one hint a person leaving a review knows you in any way, your review will be deleted.
What does this mean to the market? It means that authors will have to get smart and reach further into methods they may not traditionally have used in order to reach more readers and build a readership.
The truth may be harsh, but here it is.
Authors have to realize that writing with the goal of reaching any sort of publishing deal, must treat their writing as a business. You are a brand if you produce a product. Apple is not only known for its products but also its logo and as a brand trusted by a vast amount of consumers willing to pay hundreds of dollars to make sure they have the newest model.
You may have also noticed, traditional publishers are becoming much more selective to unsolicited manuscripts. They are tightening their reins and requiring authors to reach out to agents in order to pursue contracts with them. Agents are harder to come by (at least those who are accepting queries) and often make authors wait long periods of time before inevitably rejected them.
The types of books — audio, ebook, paperback, hardback, etc — are becoming more widely distributed in a constantly fast-paced world. A few years ago, one might have been able to produce only ebooks but once again, there’s a shift.
Readers are shifting back to desiring to hold a paperback version of the books in their hands. Book bloggers are no longer accepting “self-published” books.
Paranormal romance (or the romance genre in general) books are a saturated, yet highly demanded genre, but one must see the underlying cry for thrillers, horror and mystery. The market is once again showing a subtle shift. One merely must go to Amazon and search through the best sellers to see what the highest ranking titles are.
Best seller rank on Amazon is no longer entirely dependent on reviews. We have seen many authors who have been able to play the AMS system so well, they break the traditional trends of publishing and are reaching the top seller list with as little as three reviews. For example, Bella Forrest’s A Shade of Vampire 68: A Purge of Nature.
Reviews are a great indicator for customers to understand what they’re buying, by no means am I saying they aren’t important. I’m saying obtaining best-seller’s status is no longer solely dependent on them.
Although these shifts might be terrifying in nature, especially to young authors or authors just now getting feet wet in the industry, it is a necessary part of economics and commerce. Those who fail to shift will be weeded out, thus leaving the market to grow with those who followed the marketing shifts.
However, adapting is a part the economy, the economy is built of those who fail, learn, adapt and start anew.