[Preptober pt.2] Mindmapping v. Outlining v. Pansting

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We are back again! This time, we’re facing some serious opponents in the cage: Mindmapping versus Outlining versus pantsing. FIGHT!

To begin to find out how we want to cheer for these titans in the ring, we need to understand what each of them are:

mind-mapping-graphic-100679740-large

Mindmapping:

The real definition, according to Mindmapping.com, is:

“A graphical way to represent ideas and concepts. It is a visual thinking tool that helps structuring information, helping you to better analyze, comprehend, synthesize, recall and generate new ideas. Just as in every great idea, its power lies in its simplicity.”

Put simply, it’s the messiest form of getting anything you can think of down on paper in some kind of graphic. It can be in the circle web, a tree branch system, etc.

A great tool authors can use is called Freemind. It’s absolutely free and makes the process much easier. 

Once the process is complete you can move onto your second opponent in the cage: Outlining.


Outlining:

Going back to the official definition, according to Dictionary.com, an outline is:

“a general sketch, account, or report, indicating only the main features, as of a book, subject, or project”

What does this mean? Just as it says. You are putting your story in such a way that you dan-wellscan see it’s pacing, plot line, characters, etc.

There are many ways you can do this. However, some of those I use are Dan Well’s 7-point plot structure, The Embryo Method, and of course my favorite, the 3 Act, 9 Block, 27 Chapters method founded by Katytastic. Each of them are powerful and some of the most efficient ways to outline I’ve found! It’s up to you to decide on what’s best for you and your novel!


Pantsing

Pantsing is the most free approach to writing a novel. There’s no dedication to an outline. Often there’s not even a mind-mapping technique involved. It’s the most Stephen King method out there and still one of my most preferred.

However!

quote-but-it-s-writing-damn-it-not-washing-the-car-or-putting-on-eyeliner-if-you-can-take-stephen-king-89-85-72I am what is known as a Plotster. Most of the time, despite my love for the methods above, I don’t really use them I’d rather have a general idea as vague as possible so I can let the characters and story evolve as they will. When I do outline, it’s often Dan Well’s method which gives you the meat and leaves out the details.


But, which is right for me?

This is for you, as the creator, to decide. Some great questions you can ask are:

  1. What do I know about my story?
  2. Do I want to know everything up front or allow some freedom to move around?
  3. Do I even want to mind-map?
  4. Do I need to mind-map?
  5. What would benefit the story most?

download (2)Ultimately, you know your story better than anyone. you know what it needs, how the world feels and what you want to know – which can be as much or as little as you like.

  • Try each of them out! Maybe one feels right.
  • Do your research. There are many and I mean many ways to go about creating your story.

Never give up! There’s a story inside of you, you just may have to really dig deep to find it!

BEFORE YOU GO! PLEASE READ ON!


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[Marketing 101] The Importance of Investing in People

Marketing101People4When you hear the names Harley Davidson, Ed Catmull, J.K Rowling, Jeff Bezos and Mark Zuckerberg, what do you think of?

Do you think of motorcycles? How about Pixar? Harry Potter? Amazon or of course, Facebook?

What do all these success stories have in common? Yes, they have overwhelmingly popular brands making thousands of dollars every day. BUT! What is it they all have in common? What gave them the appeal? Did they just wake up and have these massive empires?

The answer is an all over resounding, NO!

These people had something they wanted to share with the world. Something they dreamed of and wanted to see successful. But how were they going to do this? Just post it up and wish or hope people would find their product if they decided to do no marketing whatsoever?

There was no social media when many of these great success stories came to fruition so what did they do to make such monumental impacts?

Simple. They saw the answer in front of them. Something so easily overlooked in a world saturated with desires to be famous and get rich quick goals. It wasn’t about them.

As marketers, we must remember it is about people first, not us! (2)They realized early on… in order to have a successful product, you need to focus on pouring your energy into people. It is people that pass around the news of your product. People who bring awareness. People who spread the word. It’s people that makes a company what it is. And this doesn’t only apply to book marketing!

It’s a universal truth in businesses of all kinds!

For example, in today’s marketing world, there is not a person who would not recognize the name of Amazon. It is a multi-million dollar corporation reaching across a global scale in a variety of products. In the world of eBooks it holds the top slot in self and indie publishing.

Why? Because of people.

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the internet, they can each tell 6,000 friends.” — Jeff Bezos

Jess Bezos recognizes the power of the influence of people. He goes on to say:

“Obsess about customers, not competitors.” Jeff Bezos

Here is a man, a powerhouse in today’s market, humbling himself to the influence of the people his company serves.

Think about it? If no one used Amazon. If they went on with going to Wal-Mart on black Friday or never participated in cyber Monday, would Amazon still hold the place it does in today’s market? No, it wouldn’t. It is the overwhelming power of people that Jeff Bezos utilized to make Amazon what it is. He saw a need; he filled it and now look at what he has?

So often, new marketers and entrepreneurs fall into the trap of “Here’s my product, buy it!.” We flood our social media with constant self-promotion and forget: As marketers and entrepreneurs, we must remember it is about people first, not us!

As marketers, we must remember it is about people first, not us! (1)Here are seven things to think about when you start marketing your product.

  1. People buy from entrepreneurs who have something they want.
  2. Satisfaction leads to word of mouth. Word of mouth spreads awareness.
  3. People like to feel like more than a wallet. Make it about them.
  4. Making it about them leads to repeated visits and customer loyalty
  5. People identify with people who take the time to speak with them
  6. There is no product without the audience
  7. People invest time and effort into something they attach too. You can help create that attachment.

Things to Remember:

  • Having a great product must always be about something you want to bring into fruition first and foremost! If you are serious, the passion has to continue into marketing and reaching people!
  • Do NOT see marketing a product as a get rich quick scheme. Many of the companies listed (Amazon, Harley Davidson, Pixar, Harry Potter and Facebook) took years to gain momentum!
  • Recognize a need/ find your niche/ tribe.
  • Anyone can bust out information told over and over on blogs and websites. Find something you want to ask but no one seems to have addressed yet.
  • Anything worth doing is going to take some serious work!
  • 80/20 Rule >> 80% of your engagement must involve your audience; 20% can be you.

Marketing101People2Making money doing what you love is a dream many of us have. We long to quit our jobs and make our burning passion our daily job BUT we must remember, in the end, we want people to know we exist. If your passion is more than a hobby, start networking with people now! Whatever you do, never give up. Success is a process, not a sprint.

 

 

 


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