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Are You Tapping Into the True Power of Social Media?

We are familiar with how important social media has become in light of the recent pandemic. With the re-opening of businesses, people are more able to go back to interacting with one another more than they have in the past few months. However, social media is still one of the most widely used way people interact with others on an international level.

It has become critical for businesses to have ways their customers can stay connected with what they plan to offer including sale dates and discount opportunities.

If you need a clearer view into just how powerful social media is, check out this article: 10 Social Media Statistics You Need to Know in 2020 by Oberlo.com.

Now, as brands (including you, authors) and businesses, we realize these facts cannot be ignored. This being the case, so many resort to being overly “salesy,” constantly posting about how their followers “need to buy this” or “need to have that.” It’s really bad when it comes to the writing community.

Hard truth: Nothing sends your followers to hit un-follow faster than “buy my book,” “buy my book,” “buy my book.”

Another hard fact is: rarely does social media result in conversion and that is what you, as a brand, want. Conversion.

The question then becomes, are you utilizing the true power of social media?

Remember 80/20:

People buy from brands they trust and know will guarantee them a good experience and quality product. One power of social media is it allows you to build that trust by utilizing what is known as the 80/20 rule.

So what is it?

Simply put, it says put your ego aside and focus on the people who give their time to look at your content on a regular to semi-regular basis. 80% of you energy needs to GIVE BACK to your readers while 20% can be promotion.

Badredheadmedia has an ingenious book called the 30 Day Book Marketing Challenge. In it, Rachel teaches you how to go about capitalizing on your social media without sounding salesy. We recommend her blog to anyone who is looking to understand the rule of 80/20.

This is what makes blogging such a powerful platform for authors. Evergreen content and what a good colleague and mentor of mine refers to as “digital breadcrumbs” offers more than paying 40$ a year to Twitter accounts who promise to “tweet” your book on a daily basis.

How you might ask?

When people go to Google you and your book, the more you’ve become involved, the more your name will populate! The more you populate the search, the more people are guided to your content and your book.

See how this works? You gave to them, they found you. Tada!

Create Engaging Posts

“Buy my book” posts are rarely engaging.

Instead of murdering a tweet with a life of .02 seconds with “buy my book, buy my book,” use those short seconds to offer an inspiration, ask a question, get engage.

That’s what social media is. It’s not a conversion tool, but a tool to build a network (hence the word “social”). Conversion is low for buying anything on Twitter, Instagram or Facebook.

FyreSyde Publishing personally experimented with each of these platforms and learned quickly:

We spent more money running ads than actually converting.

Two years have been put into building the functional network we have now and we’re still building it.

The point is: Focus less on selling your beloved book baby and focus on building a network of loyal people who know you. These people often will support you simply because they know you — NOT your book.

Titles come and go but the author remains the same.

Don’t Know What to Post?

We hear this all the time. And truthfully, we still have problems with it too. While we try to blog weekly, sometimes we just aren’t able to and that can be hindering because it breaks our readers’ confidence.

But! This is not the end.

CoSchedule has an amazing resource titled “52 Effective Social Media Post Ideas and Examples to Fill Your Calendar.” Their blog is one we go to often and another resource we recommend if you’re struggling with marketing.

The key here is engagement. Paint yourself as a human being and you will build trust. Build trust and you already have a vast word of mouth resource at your hands.

Use Hashtags Properly

The key to using social media to its full potential is tapping into the power of hashtags.

How we usually do it for Twitter and Facebook is we pick a trending hashtag, one relevant to our audience and a branding hashtag.

For Instagram, we use anywhere from 9 – 15, once again keeping in mind the audience we want to reach.

There are many you can choose from but we will include a few of our favorites here.

  • Twitter:
    • #MondayBlogs – Monday only; no self-promo. Great for bloggers to share resources that have helped them.
    • #BookMarketingChat – Wednesdays at 8pm CST. Run by Rachel Thompson, featuring names who know how to market. Great to build engagement and ask questions.
    • #Chance2Connect – 3rd Tuesday every month. Run by author Kim Chance. A wonderful way to meet other authors and build a network.
    • #PitDark – This one is held twice a year and is exclusively for authors in the “darker” genres who are looking for publishers and agents. DO NOT FAVE IF YOU ARE NOT ANY OF THE ABOVE.
    • #PitMad – Similar to #PitDark
    • #TeaserTuesday – A great way to help boost awareness of a new release. We use this to share teaser photos and moodboards for our author’s newest releases.
    • There are daily trending tags you can use as long as it is used properly

  • Instagram
    • #writingcommunity
    • #Smallpress
    • #publishersacceptingsubmissions
    • #bookstagram
    • #bookish
    • #booklover
    • #igreads
    • #goodreads
    • #amreading
    • #romancebooks
    • #paranormalromancebooks
    • And more

  • Facebook: Hashtags for Facebook are similar to the above.

Another helpful resource for finding hashtags:

Blaise Ramsay
Blaise Ramsay

Blaise Ramsay is the founder and owner of FyreSyde Publishing and Greenwood Grove booksellers. She is also the author of the shifter romances Blessing of Luna and Bane of Tenebris which were recently obtained by Black Rose Writing. In 2017, Blaise began her quest in writing and publishing as an indie author, soon realizing it wasn’t enough, opening FyreSyde Publishing to other authors to help them in the publishing process. As a publisher, FyreSyde uses the network its created to help authors in their marketing efforts. It currently has five authors on its docket and seeking gradual growth in order to keep true to its mission statement. In 2020, it looks to expand its catalogue by three titles with four – six forecasted for the year 2021. Out of a need shouted out in the local community, FyreSyde has expanded to its first division, Greenwood Grove Booksellers, an indie bookstore that removes the gatekeepers so authors can find a home for their books on a shelf. Blaise has guest-posted for multiple blogs, appeared on radio shows, and spoken at multiple live events. She is a professional ghost-writer, writing coach and business coach. Aside from writing and publishing, Blaise runs two blogs on Instagram, JazzyGatorGrill and BloodyGoodBookReviews, where she loves to connect with the foodie and bookstagram communities.

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[Failure Series] Part 1: Understanding Failure and Why We Need It

Failure. 

So often we’re terrified of this one little word. It paralyzes us. Keeps us fearful and holds us back from attempting a deeply ingrained dream. It scares us so bad, often we think it’s better not to try than fail altogether. Who knew one little word held so much power?

In this series on failure, our hope is that our readers will learn not to fear failure but embrace it as a step in their journey to success.

What Is Failure?

The best way to start understanding something is to become familiar with what it is.

According to Dictionary.com, failure is defined as:

  1. A lack of success
  2. nonperformance
  3. or an insufficiency

You’ll notice, nowhere in those definitions are the words “impossible”, “Non-attainable” or “unreachable.” The common themes are “a lack” of something. When looked at by entrepreneurs, the art of failing is when one stops (nonperformance) trying to attain their goals (a lack of success). dont-fear-failure-fear-the-absence-of-progress-motivational-gym-quotes

Why Does It Terrify Us?

Good question. What exactly is it about failure that terrifies someone enough to keep them from even trying? Is it a damaging view of others? Maybe we’re afraid to give our last dimes to obtain something only to have it backfire. Perhaps it’s the idea of wasting time over something which seems silly.  Truth is, why failure paralyzes differs from person to person. It often depends on the individual.

History Is Made on Failure

No matter how terrifying, failure is one of the most beautiful things in the history of creation. Every living and non-living thing has experienced a form of failure. The next time you sit down at your laptop, your phone, your game system, the airport, etc, take a solid look. Every inventor of these great technological advances suffered failure! You have your phone because of ridicule and failure! Airplanes are flying on the backs of multiple failures! The books we read were printed on failure. The list goes on! What makes this different is these failures didn’t stop until they made the plane fly. Made the internet work. Made a website where most of the world’s online commerce occurs. History, great and small was built on the backs of failures. 

Why It Is More Valuable Than Success

db12c93a5358756069a09d2cacd08033This is most likely going to sound like the most absurd of ideas but it holds true. Bishop T.D. Jakes states, “we learn more from our failures, than our successes.” Why does he say this? Because once you’ve reached your success, whatever it may be, you are beginning something anew. You reach failure again and again when you work to brand and market that success. Failures are teachers. They beat us down, they hurt, they ache but in the end, we can choose to get up or we can stay down. Failure is the best learning tool. When Charles Darwin wrote his Origin of Species, he witnessed one the most elaborate examples of failure. Nature. 

Why We Need Failure

We wouldn’t grow without it. Our characters wouldn’t build to become something stronger. Our intellects wouldn’t be pushed to solve the problems caused by failure to become success. Bishop Jakes offers a story about his father, who began a business with only a mop and a bucket in a difficult time in history. However, he persevered and built a truly flourishing enterprise. 

The Truth Is, Your Dream Has to Sound Insane

Going back to Bishop Jakes. In his most recent appearance at the Global Leadership Summit, he states “your dream has to sound unattainable for it to be worth it.” It has to sound like it’ll hurt or is it worth your failure? For avid viewers of the popular Food Network show, Chopped, one cannot watch an episode without hearing stories of people who gave everything to obtain their culinary dreams. Did they think they’d get as much back as they did? No! Not at all but they took a risk and landed in one of the most viewed shows on television. 

“Your dream has to sound unattainable for it to be worth it.” — T.D Jakes, Founder of the Potter’s House

Ultimately, failure is terrifying. There’s no escaping the fact. The trick is to look it in the eyes and push through to make your dream a reality. Ask yourself, what have I really got to lose? Then ask – What have I honestly got to gain?

Failure-2

Some great resources for when you need some reassurance:

Soar by T.D Jakes, Potter’s House

Creativity, Inc by Ed Catmull, Pixar

Power of Your Potential by John Maxwell, author, pastor

 

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[Marketing 101] Your Website is Your Hub

How many times has this happened to you? A customer or potential customer walks up to you in something as large as ReaperCon to something as small as the grocery store line, the two of you strike up a conversation and it leads to what it is you do. This could be an author, an artist, maybe an Avon agent, whatever your specialty.

Anyway, they ask you, “Do you have a website I can go to?” You happen to respond with anything from an “I’m working on one” or “I use Facebook” and all of a sudden you find yourself locked in this awkward silent moment.

Believe me dear readers, it does happen. More often than you may expect. 

The moral is, you must have a website. Nowadays, a website is a company’s first go to in order to find out just how serious you are about your craft.

Now, this also happens. You may have a website that has the domain name in it and to many this is perfectly fine as far as hubs like WordPress and Weebly but trust me, nothing bothers a potential client more than not have the old .com, .org, etc.

Marketing 101.png

Why? You might ask. 

Because a personal domain symbolizes professionalism. The next time you’re on a major site, how often do you see http://www.site.reallylongdomainname.sitehost… you most likely get the point. You don’t. Not ever. Please don’t do this.

As hard as it is to accept, if you wish to define yourself as a professional, you must invest in your website.

Think of it as your central hub. Your social media can be seen as spider threads. They branch out and reach potential customers and contacts but ultimately lead them back to your website.

 

Forbes magazine offers three powerful reasons as to why your website is vital to growing your small business.

  1. Your website is important in building first impressions
  2. Your website is your “shopping window”
  3. If your website is “sloppy” or “missing”, then you are losing business

 

To quote them:

“They’re likely to dismiss you entirely, as well, should they believe your website doesn’t reflect the kind of experience your business – or a business like yours – should offer.” — Forbes Magazine

 

The truth is, with sites offering low rates on hosting such as godaddy.com, hostgator.com, and bluehost.com, just to name a few, there really isn’t much of an excuse to not have a professional website. Even WordPress has two different venues you may use to construct your professionally designed website.

A question you may ask then is, “what if I don’t know how to set a site up?” 

website-builders-comparisonTo this, the reply would be to invest the money to have it made the best it can be or to utilize sites with pre-made templates like weebly.com, squarespace.com, tyepad.com or wix.com. You may also use blogger which may be easier for those just beginning to get their feet wet in site design.

Unfortunately, it’s impossible to cover all of your options in this blog post but that’s where search engines like google are your best friend. Do some research to find which is best for you. Check their pros and cons, maybe try them since sites like Squarespace and Typead often offer trial periods.

Some closing thoughts…

Whichever you choose and however you choose to go about it, make sure it’s the best you can make it, shows off your brand and highlights the products or services you plan to promote the most.

Remember! People are more likely to purchase from a brand they learn to trust and see as professional. Your website should tell your story, have a product/service page, etc. If you have any questions please feel free to email us at fyresydepublishing.com and subscribe to learn what’s coming down the pike!

 

 

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[Newsletter] New Projects, Appearances, Oh My!

“Amateurs sit and wait for inspiration, the rest of us just get up and go to work.” _ Stephen King

I wanted to give everyone who reads the blog a bit of an update and offer some places you can go to learn a bit more about what’s going on and what you can look forward to from FyreSyde.


A Shoutout to My Readers! I love you all!!!!

giphy

 

It has blown me away just how many people walked up to shake my hand and struck up a conversation, asked questions and inquired about what it meant to finish a book and get it published. It has been a humbling experience! I love my readers so much!!! All of you!!!

 


Some Places of Interest:

To just offer up a few things that have been going on. For the past two months, I have done multiple interviews, a Radio Show appearance and multiple signings all across the greater Denton/Dallas/Fort Worth area.

If you’d like to meet me in person, I welcome you to check out the appearances page! I update it regularly as best I can with where I’m going to be and when! I would love to meet you!

A few interviews have been posted as well if you would like to read them and offer feedback! These include guest posts on other blogs as well that I would recommend you to follow and read!

If you would like to guest post, get an interview of your own, want a book review or are curious about the services offered here, I highly recommend checking out these pages.

I also welcome you to follow us on Twitter, Facebook, Goodreads and my new authorpage.com page for updates and short stories!


Some Things to Look Forward To:

Okay! So here it is, the section letting you know just what to expect in the next year! Follow us here or any of our social media for information regarding these new opportunities!

  1. Compilation Opportunities: As many of you know, FyreSyde’s main focus is not on our own goals, books, etc. We want to be about you: the readers and the authors. Something Blaise has wanted to do and will be doing her best to put into effect is to open up theme-based compilations to authors of all kinds. For now, they will be in the form of posts either here or on a blogspot. At this time, there is no intention of making a printed version. Only an online magazine. If this changes, there will be an announcement. Please keep in mind, as of now, Blaise is the only one who will run it. She will personally be screening each piece submitted. As this is the case, there will most likely be a maximum number of accepted submissions. More info will be provided the closer it gets. If you want to keep up with this project, follow or subscribe via email!
  2. Editing Services: As of now, all that is offered here on FyreSyde as far as paid services is the 60-minute marketing consultation. In 2019, Blaise plans on opening up editing opportunities as well.
  3. Cover Reveals: FyreSyde will officially open cover reveal opportunities for authors or artists who want to get their covers seen for a very low price.
  4. Fundraisers/ Charity events/ Runs: FyreSyde will begin reaching out to its communities as well. This will come in the form of sponsorships, charity events and fundraisers. The first is the Halloween Charity Event happening in October!

So many fun things coming down the pike! For those who want to know, this Dean-is-in-Music-Ministry-nowDecember will mark FyreSyde’s first birthday!! 


New Projects and Bane of Tenebris

You guys have been so amazing with Luna’s release. It really is heartwarming to learn so many of you have received it so well and offered some truly wonderful feedback.

This being said, I have an announcement to make about a new, secret project I’ve put into the works. It will precede Bane of Tenebris as I have been experiencing some burn-out on the second book. As this is a highly anticipated release, I will be taking the utmost of care to make the book as good as it can be.

The secret project is a psychological thriller I hope to have released by the end of this year. If this isn’t doable for any reason, I will be updating you, the readers.

The second installment of the Wolfgods, Bane of Tenebris has been given a tentative release date for June of 2019. Beta readers are encouraged to contact me via facebook to be invited to the beta reading group.


The Return of Marketing101 and Regular Posting Schedules

For those of you keeping up with me on social media, you probably know I’ve been taking it easy this summer in an attempt to rest my brain. This is all true!

I will be returning August 5, 2018 with regular posting and more Marketing101 posts for you all to enjoy and hopefully glean some information from!

Until then, please check out some of the amazing books posted here to support fellow authors! See you all again soon!!! Keep going and stay productive!!!

“There is no royal, flower-strewn path to success. And if there is, I have not found it. For if I have accomplished anything in life, it is because I have been willing to work hard.” ~ C.J. Walker