NaNoProMo Day 28: 5 Reasons Authors Should Market Themselves With Email by Conor Kelly

Day 28 of NaNoProMo (founded by Rachel Thompson) is all about emails and why authors should be willing to market themselves via email. Email lists are used widely here at FyreSyde. We use them for our street teams, our blogger list and of course our newsletter. Having email lists can be crucial if social media … Continue reading NaNoProMo Day 28: 5 Reasons Authors Should Market Themselves With Email by Conor Kelly

NaNoProMo Day 26: 3 Reasons Authors Need a Content Strategy Now by @AbbieMood

FyreSyde has a saying: "Authors don't always have to be authors." Why we say this has everything to do with one little word: content. Often, authors think they have to talk about nothing but writing and focus only on their books. This is not the case. NaNoProMo Day 26 (founded by Rachel Thompson) offers three … Continue reading NaNoProMo Day 26: 3 Reasons Authors Need a Content Strategy Now by @AbbieMood

NaNoProMo day 25: How to Work With Book Bloggers (By a Book Blogger) by @Girl_Who_Reads

Book bloggers are crucial to the writing community. They offer their reviews free of charge (in most cases) and are willing to often take more than they can handle. However, there is a right and a wrong way to work with book bloggers. Unfortunately many receive backlash for their honest reviews. Thankfully, NaNoProMo day 25 … Continue reading NaNoProMo day 25: How to Work With Book Bloggers (By a Book Blogger) by @Girl_Who_Reads

NaNoProMo Day 30: How to Create a Book Marketing Roadmap by @Beth_Barany

Marketing. We talk about it so much and find so much on the internet but still new authors struggle with how to go about it. It's intimidating, horrifying and can, at times, be confusing. NaNoProMo day 30 (founded by Rachel Thompson) offers a great roadmap on how authors can go about their marketing. Beth Barany … Continue reading NaNoProMo Day 30: How to Create a Book Marketing Roadmap by @Beth_Barany

[Failure Series] Part 1: Understanding Failure and Why We Need It

Failure. We shudder at the sound of it. The risk of it. But the question is, why? Do we truly understand it? Understand its necessity? How vital it is? Join me on the first of a five part series on the concept of failure and why it's more important than you might think.

[Marketing 101] Your Website is Your Hub

Why is a website important in building your brand? What happens when it looks sloppy? Why invest in a custom domain name? All of this and more in "Marketing 101: Your Website is Your Hub?"

[Marketing 101] The Importance of Investing in People

When you hear the names Harley Davidson, Ed Catmull, J.K Rowling, Jeff Bezos and Mark Zuckerberg, what do you think of?
Do you think of motorcycles? How about Pixar? Harry Potter? Amazon or of course, Facebook?

What do all these success stories have in common? Yes, they have overwhelmingly popular brands making thousands of dollars every day. BUT! What is it they all have in common? What gave them the appeal? Did they just wake up and have these massive empires?
The answer is an all over resounding, NO!