Book bloggers are crucial to the writing community. They offer their reviews free of charge (in most cases) and are willing to often take more than they can handle.
However, there is a right and a wrong way to work with book bloggers. Unfortunately many receive backlash for their honest reviews.
Make Friends With Book Bloggers
One of the top questions I hear from authors when discussing book discoverability and marketing is “What can I do that doesn’t cost a lot of money?”
My Response Is Always: Make Friends With Bloggers
Donna Huber, How to Work With Book Bloggers (By a Book Blogger)
Unfortunately, I see way too many authors only using bloggers as review generators and failing to make any kind of personal connection with them beyond the review pitch. Bloggers are an awesome resource to have in your toolbox, but one too many authors do not properly know how to incorporate this tactic into their marketing plans.
As more and more bloggers close to review requests, it is important for authors to find new ways to leverage the impact a blogger can have on a book’s success.
I have a number of publishers and publicists that contact me about traditionally published books. I can almost always tell when an email is from the traditional side of publishing from the first few lines. It is subtle, but it sets them apart from the indie and self-published pitches. Pitches from traditional publishing rarely begin with a request for review. Bloggers are pretty smart and already know that if an author/publisher/publicist is contacting them, they are hoping for a review.
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