[Marketing 101] The Importance of Investing in People

When you hear the names Harley Davidson, Ed Catmull, J.K Rowling, Jeff Bezos and Mark Zuckerberg, what do you think of? Do you think of motorcycles? How about Pixar? Harry Potter? Amazon or of course, Facebook? What do all these success stories have in common? Yes, they have overwhelmingly popular brands making thousands of dollars every day. BUT! What is it they all have in common? What gave them the appeal? Did they just wake up and have these massive empires? The answer is an all over resounding, NO!

“Bestseller” Does Not Have To Mean Best Seller

"Bestseller"  That little orange star-bursting banner many authors strive to reach in Amazon's ever growing sea of book titles. What makes this particular status so appealing? Is it an increase in book sales, reviews or maybe just the notoriety? Does it validate us in a way?