Blogging is something we’ve found works wonders in growing an audience. It shows that authors are more than books with a body. It shows we’re human and that we like to share content we don’t charge for.
Here at FyreSyde, we preach to our authors to always and we mean ALWAYS have free, EVERGREEN content. What is evergreen content? It’s content that will always be relevant to someone.
Shaunta Grimes does an excellent job at showing how Medium can be used to build an audience as part of NaNoProMo Day 15 (created by Rachel Thomson).
Now, something we get a lot of (and we mean A LOT of) is “I don’t know what to blog about.” As authors, your first reaction is probably to go straight for the jugular right? You write books, why not talk books? The truth is, just because you’re an author, it doesn’t mean you have to talk books and writing. We will have a segment on this in our future posts.
For now, enjoy this excerpt from Shaunta’s post:
Building an audience is one of the hardest parts of being a writer.
It’s hard for a lot of reasons. We want to create. We don’t want to be marketers. It feels weird and wrong to sell these stories that we’ve poured our hearts and souls into. We want to just write our books and leave the rest up to fate.
Shaunta Grimes, author of The Astonishing Maybe
Sadly, it doesn’t work that way. At least not most of the time. For most of us, building an audience and learning how to interact with that audience is an important part of our job.
Find out more about Shaunta:
Readers, we know we are behind but fear not, we will be bringing you the amazing information from NaNoProMo (created by Rachel Thomson) up until the very last day.
How would it feel if you could sell your book in 20 seconds? Does that sense of elation make your spine tingle? Well, look no further than this article by Sharon Goldinger. She offers some amazing ways both fiction and non-fiction authors can pitch their book in very little time.
Excerpt: (of course)
Picture this: You’re in an elevator, your book cupped in your hand, the title clearly visible to the other person in the elevator. While riding from floor 1 to floor 19, she asks, “What is From Fat to Fit about?Sharon Goldinger, owner of PeopleSpeak
You respond: “You’ll be inspired by the amazing Community Meltdown, which motivated 1,000 people to have fun while losing 8,000 pounds in 8 weeks, and my personal story as I went from fat to fit and lost 62 pounds.”
When the elevator lands at her stop, she says, “Sounds great. I’ve got to get a copy.”
Find more about Sharon and PeopleSpeak!
Daily life can get busy. With kids, work, writing, houses to clean, bills to pay, spouses, friends, the list can go on, it can get hard to make time for things like book promotion.
A large part of our day here at FyreSyde is seeking out new ways to help promote our authors. We understand how it can get strenuous.
NaNoProMo (created by Rachel Thomson of BadRedHeadMedia) day 8 offers a post by Pauline Wiles who offers some insight as to how you can make time to promote your book.
As always, here is a sample of what you can expect:
Making Time For Book Promotion
Pauline Wiles, author of Indie With Ease
As authors today, we’re compelled to juggle more tasks and responsibilities than ever before. Given the colossal effort you’ve invested in writing and publishing your book, you know you’d be crazy not to dedicate some energy to promoting it. But with all that’s going on in your life, how do you make the time for this?
Here are four different approaches to carving out some precious minutes or hours for boosting your book. Experiment with these, and you’ll find they’re a big help in making sure you undertake regular promotional activities, without becoming completely overwhelmed by all you have to do.
Find out more about Pauline Wiles:
Whether or not we want to admit it. As an author, you are a brand and need to focus on becoming a brand. An important part of business is say it with me: “Brand recognition.” Book titles will come and go but you as a marketable person will stay the same. People identify with brands they’ve come to trust.
Imagine this, how often do you walk into an Apple store and someone asks you if you only want an iPhone? Probably doesn’t happen anymore does it? Why? Because Apple is more than its iPhone. The iPhone is a product of Apple, the brand.
Ask any author like JK Rowling or Stephen King and they most likely will tell you; “Yeah, I wrote that book but it’s not me.” Their name is their brand. You don’t have to have a publishing company to be a brand, that’s a choice.
Enter NaNoProMo Day 6 (created by Rachel Thomson of BadRedHeadMedia). CStreetLights brings you an article on why being a brand isn’t a bad thing and why it shouldn’t drive you into an Exorcist fit.
Here is an excerpt from the article:
If you’re like me you were probably resistant to the ideas of “branding” or “building your brand.” A lot of writers are – no judgment here. In fact, tell me if any of this sounds familiar:C. StreetLights, author of Tea and Madness
“I don’t want to become fake to my readers.”
“I don’t want to become just a logo who writes what she’s supposed to write about, not what she wants to write about.”
“I don’t want to become a product and lose my identity.”
If anything similar to these thoughts has ever crossed your mind about the concept of branding, my friends, then I totally get you because I felt the same exact way. In fact, I went through a massive existential crisis over it because I redesigned my website at the same time.
Find out more about C.Streetlights at the links below:
Marketing can be as intimidating as public speaking. However, the hard truth is, even if you choose to go the traditional publishing route, you are still your best marketing tool. While some publishers will do their best to make sure you and your book get adequate coverage, we can’t do it all.
FyreSyde strives to treat its authors like family. We will market you and your book long after you’ve published. In the end, you, the author will need to do your part.
This is where Day 5 of NaNoProMo (created by Rachel Thomson of BadRedHeadMedia) comes in. Jean dePaula of MixtusMedia offers 20 quick ideas you can use in your book marketing right now.
Here is what you can expect in this amazing article:
If there is one common thread that runs through every author it’s this: we don’t have enough time! For writing, for book marketing, for any of it (whatever it is).Jean dePaula, owner of MixtusMedia
Sometimes when we see a huge task ahead of us, like book marketing, we tend to focus on it as a whole. And that can be overwhelming – which can make many of us put it off for another day, or just give up on it altogether.
But when we break it down a bit, there is actually a lot we can get done in just a few minutes a day.
So I thought I would share some tasks that take 10 minutes or less that will vastly improve your book marketing.
These are tasks that can be done quickly during your lunch break, while you’re waiting in line to pick up your kids from school, or even during commercials breaks while watching your favorite show. It helps you get things done – and each task usually takes less time than you thought.
For more information, please check out these links:
Ah, publicity. The word every author dreams of when it comes to their title and their name. How good would it feel to be the next JK Rowling, Stephen King, Jim Butcher or Stephanie Meyer? Probably pretty good. Unfortunately, in today’s market, that’s not going to happen. BUT! That doesn’t mean an author can’t get publicity for their brand.
Belinda Griffin from SmartAuthors brings you easy ways to get author publicity for NaNoProMo Day 4 (created by Rachel Thomson of BadRedHeadMedia). As always we have included an excerpt for our readers to check out.
As a self-published author have you ever sighed with envy as you watch another author – most probably trade published – chat about their book on the sofa of a popular TV show? Or maybe you’ve been listening to a podcast or radio show and realized that someone else is getting book publicity you can only dream of?Belinda Griffin, author of Ready To Find The Best Book Launch Plan For You?
But is it only a dream? Is it, in fact, possible to land yourself some awesome author publicity?
Find out more about Belinda and SmartAuthors at the links below:
Day 3 of NaNoProMo is all about pitching, written by our own Blaise Ramsay. Pitching can be daunting, especially when you’re not sure what constitutes as a strong pitch. Maybe you’re not sure what an elevator pitch is or how a pitch is different from a query letter.
Check out the full article. Pitching: What You Need to Know Now by Blaise Ramsay
Here is an excerpt of what you can expect:
Let’s talk about your pitch today.
The publishing world is a struggle. With agents receiving multiple submissions from multiple authors, it is easy for your manuscript to get lost in the author’s proverbial nightmare: the “slush pile.”
As a publishing company and as professional book reviewers who request a pitch, often times we see the author sending us things like reviews or rewards the author’s book has received. This is not what an agent, publisher or book reviewer wants or needs immediately when asking for a pitch.
Blaise Ramsay, author of the paranormal romance Blessing of Luna
Recently, FyreSyde Publishing has been working to open up submissions to help authors looking for representation. Though we do not require agents (yet), we do expect an elevator pitch prior to receiving a query letter.
For #NaNoProMo 2019, we are delighted to bring authors a better understanding of what a pitch is, how you can properly write an elevator pitch and provide some steps on how you can write an award-winning pitch that can land you an agent.
Let’s face it, speaking for authors in general can be pretty daunting, especially if you’re one of those who freezes up in front of people. For day 2 of NaNoProMo (created by Rachel Thomson), Paul Geiger offers a way that could help ease the stress of speaking.
In this article, Paul gives three points to help authors talk about their books. We hope you will check out the original article here: A Novel Way of Speaking: Just for Authors.
Here is a quick excerpt of what you can expect:
Most authors will admit they write a lot better than they speak. (I happen to write the same way I speak – but I’m only developing one character here.)Paul Geiger, author of Better Business Speech
Most people, in general, don’t even like the sound of their own voice. Couple that with a little nervousness when being interviewed about your book and you’re in for a bumpy and unpredictable ride.
Any time you let the word out that you’ve got a big promotional opportunity, you will inevitably receive a lot of well-intentioned advice:
“Just speak the way you write. You’ll be great!”
“Show them how smart you are.”
“Take a deep breath and go for it.”
Your friends and family mean well but, ultimately, you’re still left with no answers. The better action plan for how to talk about your book has only three parts:
Discover your bumper sticker.
Leverage your forward momentum.
Know how to close the loop.
You can find Paul on his social media:
NaNoProMo by BadRedHeadMedia is upon us. Throughout the month of May, FyreSyde will endeavor to keep you up to date on this amazing event hosted by Rachel Thomson, a leading name in the publishing industry. Day 1 revolves around why you should be running your writing like a business by Leigh Shulman.
Due to the rise of self and indie publishing, it has become all the more easy for authors to write, publish and market their own work. However, more often than not, many of these authors fail. Why is that?
Because they refuse to see themselves as a brand and not a book. That is what you are when you decide to move from writing for a hobby to publishing your first novel.
To quote Leigh herself:
Simply said, when you run your writing like a business, you create more space to share your work in the most authentic way possible. Building a business plan for your writing begins with one question. “What do you want to write?”Leigh Shulman, author of The Writer’s Roadmap: Paving the Way To Your Ideal Writing Life
We highly encourage to read the original article for more great advice on why you should treat yourself as a brand, not a book title.