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NaNoProMo Day 11: Why Writing Your Truth Is an Effective Marketing Strategy by Jackie Cioffa

So many times, we receive questions about what it means when we say that the author is a brand, not a book. We have written on this in the past but are pleased to see it brought back up as a part of NaNoProMo (created by Rachel Thomson).

Authors, whether you want to admit it or not, you are a brand. Do not fall into the trap of riding the coat-tails of a single title. Like the iPhone (and many other pieces of technology) a book title has a lifespan. Let it live it and move on but make your face (or name if you’re a recluse) the reason people know you.

Jackie Cioffa does an amazing job at keeping things real when it comes to book marketing in this article.

As always, here’s an excerpt:

When Bad Redhead Media’s Rachel Thompson reached out to me to write a post about promoting and marketing my books, my immediate thought was is she kidding? I have been an avid follower and fan of Rachel for nearly a decade, trying to emulate her badass self-publishing skills and as much of her marketing expertise as I could.


Luckily for me, Rachel is both a friend and respected colleague who willingly shares her pixie dust book magic and marketing strategies through BadRedhead Media, where many of her tips and tricks are free.
That’s right, free. I keep her article, How to Create Pre-launch Buzz For Your Bookbookmarked on my computer and her book, BadRedhead Media 30-Day Book Marketing Challenge right next to me.


When I finished the manuscript for my third novel, The Red Bench, and began hyperventilating, I knew I needed guidance. I turn into a toddler when it comes to all things promotion and marketing related. I reached out inquiring about a possible formatting contact, and Rachel kindly suggested Barb Drozdowich, from Bakerview Consulting, a wizard who turned my pulp fiction into an exquisitely formatted memoir.

 
I never quite understood what Rachel said over and over about the author is a brand, not the book until the release of The Red Bench, and the importance of building social media relationships, engaging, interacting, and not solely about your book. I had tried countless promos in the past with The Vast Landscape and Georgia Pine. I used Freebooksy, BookBub, Amazon Giveways, MailChimp, BookMarketing Tools—all with moderate success, yet becoming more and more frustrated.

Jacqueline Cioffa, author of The Red Bench

Find more about Jacqueline here:

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NaNoProMo Day 15: Here’s How to Use Medium to Build an Audience for Your Books by Shaunta Grimes

Blogging is something we’ve found works wonders in growing an audience. It shows that authors are more than books with a body. It shows we’re human and that we like to share content we don’t charge for.

Here at FyreSyde, we preach to our authors to always and we mean ALWAYS have free, EVERGREEN content. What is evergreen content? It’s content that will always be relevant to someone.

Shaunta Grimes does an excellent job at showing how Medium can be used to build an audience as part of NaNoProMo Day 15 (created by Rachel Thomson).

Now, something we get a lot of (and we mean A LOT of) is “I don’t know what to blog about.” As authors, your first reaction is probably to go straight for the jugular right? You write books, why not talk books? The truth is, just because you’re an author, it doesn’t mean you have to talk books and writing. We will have a segment on this in our future posts.

For now, enjoy this excerpt from Shaunta’s post:

Building an audience is one of the hardest parts of being a writer.
It’s hard for a lot of reasons. We want to create. We don’t want to be marketers. It feels weird and wrong to sell these stories that we’ve poured our hearts and souls into. We want to just write our books and leave the rest up to fate.


Sadly, it doesn’t work that way. At least not most of the time. For most of us, building an audience and learning how to interact with that audience is an important part of our job.

Shaunta Grimes, author of The Astonishing Maybe

Find out more about Shaunta:

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NaNoProMo: Ten Reasons You Need to Run Your Writing Like a Business by Leigh Shulman

NaNoProMo by BadRedHeadMedia is upon us. Throughout the month of May, FyreSyde will endeavor to keep you up to date on this amazing event hosted by Rachel Thomson, a leading name in the publishing industry. Day 1 revolves around why you should be running your writing like a business by Leigh Shulman.

Due to the rise of self and indie publishing, it has become all the more easy for authors to write, publish and market their own work. However, more often than not, many of these authors fail. Why is that?

Because they refuse to see themselves as a brand and not a book. That is what you are when you decide to move from writing for a hobby to publishing your first novel.

To quote Leigh herself:

Simply said, when you run your writing like a business, you create more space to share your work in the most authentic way possible. Building a business plan for your writing begins with one question. “What do you want to write?”

Leigh Shulman, author of The Writer’s Roadmap: Paving the Way To Your Ideal Writing Life

We highly encourage to read the original article for more great advice on why you should treat yourself as a brand, not a book title.