Day 23 of NaNoProMo offers insight on how to get your name spread across the internet for other than just marketing your book. Marketing yourself is the most crucial part of the author platform.
For example, FyreSyde does more than preach books. We add evergreen content that can be used by virtually everyone. We also submit guest posts to various blogs and submit stories to literary magazines on our off-time (when we have it).
“We are like Hansel and Gretel, leaving bread crumbs of our personal information everywhere we travel through the digital woods.”…Gary Kovacs
The last few months have been rather surreal workwise and I will share a Latest News & Updates post soon but there’s something that has been on my mind the last few weeks surrounding my LAGOM Book. We’re now up to 17 language editions (!) and I thought I just spotted a Ukrainian version recently on Instagram? I still haven’t found the right words to express the gratitude I feel for catching this wave at the right moment when it crested. But I digress… The number one question I get surrounding the book is how I got a major publisher. People are curious about my proposal and pitching process. How did I land that specific publisher? Do I have an agent? (No, by the way). How did I get on their radar? Especially people who are coming across my work for the first time, or have lived in Sweden much longer than my eight years here.
Lolá Akinmade Åkerström, Tips: How to Leave Digital Breadcrumbs
You’ve heard it preached so many times. Having an author platform is critical before your book even releases. Some will say you have to wait to have the book in hand, but we here at FyreSyde tell our authors to market themselves first.
On average, platform building should begin six months before your book is even released. Some (like us) begin the process (if the author has not already done so) of building a platform fifteen months in advance.
This might seem self-evident, especially if you’ve followed most or all of the#NaNoProMo posts this month. But I do come across published authors who don’t even have the basics in place: website, email list, and basic social media links. It annoys reviewer-me when I want to promote an author but can’t, because the author doesn’t have anything for me to share or promote beyond an outdated Facebook page.
Iola Goulton, Tips: How to Create Your Author Platform Basics
What would happen if social media suddenly went black? We’re talking no more tweets, Instagram death, Facebook crashing apocalypse. What would you do?
Enter your email list – one of the most powerful marketing tools in any business’ arsenal. These are the people who receive newsletters every month with exclusive goodies (or we hope you include them).
Many of the experts in the field focus on aspects of this communication which in the big picture don’t really matter. Or in some instances are detrimental to your ability to communicate with readers. In fact, it is my assertion that many of the experts in the field haven’t actually read any of the research in the field of communication with readers. They often repeat advice from others – assuming if someone is talking a good game, they must know what they are talking about.
In today’s post, we are going to mention two points of proven research and then talk about some ways to harness the power of that research to up your game.
Barb Drozdowich, How to Improve Your Email Newsletters Right Now
Here we are again (still a bit behind) but hey we promised to deliver NaNoProMo (created by Rachel Thomson) and come heck or high water, we are.
Today is something special. Here at FyreSyde, we know nothing is more important than learning to delegate. As human beings who carry jobs, have kids, go to school and somehow still find time to write, finding someone to help can mean a world of difference.
Emilie Rabitoy brings to you how important it can be to have an author assistant. Read the full article about it here.
Have a juicy excerpt:
When it comes to hiring an author assistant, it can be difficult to know where to start. The possibilities are sometimes limitless, so it’s hard for an author to know which tasks they should hand off to their assistant or which they should continue to do on their own.
One of the first things I ask my clients is if there is any task just they cannot stand, or feel is necessary but don’t have the time or skills to do. These are absolutely the most important tasks to give to your assistant, because either they currently aren’t getting done at all, or aren’t getting done very well.
The most important part of the relationship between an author and their assistant is communication, so finding a style that works for both parties is crucial. Though many writers don’t feel they can afford an assistant, they’d be surprised by how reasonable the cost is.
Marketing can be daunting if you don’t know what you’re doing. Trust us, we’ve been there. We know how you feel. Breaking it down into a marketing plan can help ease some of strain, especially for Indie and self-published authors. Here’s the kicker, bashing people over the brain with “buy my book” tweets is NOT the way to go.
Often times, as authors, we forget that our readers are people too. As part of NaNoProMo (created by Rachel Thomson), Maureen Joyce Connolly offers ways to make your marketing plan successful. Check out the full article here:
And to get you interested:
The very core of my approach was to learn as much about launching a book as quickly as possible, to compile a strategy and to execute it with support if I needed, but for me to be the driver of my plan. I also understood instinctively, that I would need to identify my personal strengths and use them to my advantage since I had no social media presence – nada, zip – as my business had flourished via referrals. In the social media arena, I wasn’t starting from the ground floor; I was starting in the basement. But I have a bulldozer work ethic and creativity. Two killer strengths.
Maureen Joyce Connolly, author of Little Lovely Things
Whether or not we want to admit it. As an author, you are a brand and need to focus on becoming a brand. An important part of business is say it with me: “Brand recognition.” Book titles will come and go but you as a marketable person will stay the same. People identify with brands they’ve come to trust.
Imagine this, how often do you walk into an Apple store and someone asks you if you only want an iPhone? Probably doesn’t happen anymore does it? Why? Because Apple is more than its iPhone. The iPhone is a product of Apple, the brand.
Ask any author like JK Rowling or Stephen King and they most likely will tell you; “Yeah, I wrote that book but it’s not me.” Their name is their brand. You don’t have to have a publishing company to be a brand, that’s a choice.
If you’re like me you were probably resistant to the ideas of “branding” or “building your brand.” A lot of writers are – no judgment here. In fact, tell me if any of this sounds familiar: “I don’t want to become fake to my readers.” “I don’t want to become just a logo who writes what she’s supposed to write about, not what she wants to write about.” “I don’t want to become a productand lose my identity.” If anything similar to these thoughts has ever crossed your mind about the concept of branding, my friends, then I totally get you because I felt the same exact way. In fact, I went through a massive existential crisis over it because I redesigned my website at the same time.
Ah, publicity. The word every author dreams of when it comes to their title and their name. How good would it feel to be the next JK Rowling, Stephen King, Jim Butcher or Stephanie Meyer? Probably pretty good. Unfortunately, in today’s market, that’s not going to happen. BUT! That doesn’t mean an author can’t get publicity for their brand.
Belinda Griffin from SmartAuthors brings you easy ways to get author publicity for NaNoProMo Day 4 (created by Rachel Thomson of BadRedHeadMedia). As always we have included an excerpt for our readers to check out.
As a self-published author have you ever sighed with envy as you watch another author – most probably trade published – chat about their book on the sofa of a popular TV show? Or maybe you’ve been listening to a podcast or radio show and realized that someone else is getting book publicity you can only dream of? But is it only a dream? Is it, in fact, possible to land yourself some awesome author publicity?
***Before I get to the juicy stuff, let’s get some housecleaning done. Be sure you read all the way to the bottom for some ways you can access to exclusive content not available to the public. If this is your first time joining us, we here at FyreSyde are a husband and wife duo who made the decision we wanted to offer a community to help our creative entrepreneurs, readers, bloggers and authors alike. Blaise’s book,Blessing of Lunacan be found on Amazon in audiobook, paperback and eBook with the second book in the series, Bane of Tenebris, due to be released in July of 2019. If you would like to sign up for the launch team and receive a free digital copy of the book, please email us at email@example.com with “Launch Team” in the subject line.***
Here we are. The final day before NaNoWriMo begins full force. Are you excited? I hope so. After all, you’ve got your idea, you’ve made a decision whether or not to mind-map, and found a method of outlining.
I’m going to switch the plan: Survival Tips for your Halloween Treat. Many authors begin strong but soon find themselves encountering familiar foes like writer’s block (or blinking cursor syndrome), fatigue, procrastination and frustration.
Here are some things you can do to alleviate these common enemies many NaNos face, I’ll go into more detail but for now here are the basics:
Ask for feedback
Get a critique partner
Attend live/online write-ins
Plan for procrastination
Take breaks, it’s okay
Turn off your inner perfectionist
Make your writing time sacred
Something you can do to alleviate some pressure when you get stuck is to stop and plan some scenes. It can help you feel less overwhelmed if you look at the smaller parts first and then add them into the overall story. I did this in Blessing of Luna and it truly did make things less daunting. I had the major scenes planned out which just left the details. You can do this in a notebook while you’re binge-watching Netflix or listening to music.
This way, there’s no pressure of “Oh God, I have a full novel to write” only you, your notebook and a pen or pencil. Use scene planning as a method to relax as a lighter exercise then when you’re ready, go back to work.
Wordsprints are timed sessions many authors have during NaNoWriMo. They’re simply times authors can get together (or by yourself) and focus on writing. The timer is for you to keep focused during the time the sprint is happening. It can be as long or as short as you like. The point is for you to pace yourself with an opportunity to join others. During NaNo, I hold word sprints either on Facebook live or onFyreSyde’s Twitch channel. I welcome you to join me. I know Kim Chanceand Megan LaCroix hold them on their Facebook pages. It’s a great time to be with others and realize you aren’t alone.
Ask For Feedback:
The forums on the NaNoWriMo site are a great place to find feedback if you haven’t been able to find your tribe yet. They’re very active during November and have a specific section dedicated to thoseneeding feedback. Remember, you aren’t alone. There are many of us all doing the same thing and most likely suffering or have suffered what you’re going through.
Get a Critique Partner:
I should say something along the lines of a person who will make sure you’re holding to your goals. Your personal cheerleader. Someone you trust to complain, whine, moan and gripe to. For me, last year, it was my poor husband. This person is someone to hold your hand during your journey. They can be a spouse, a friend, a parent, another author, a boy/girlfriend, etc. After NaNo, these are some folks you can swap novels with for the Alpha reading stage. A critique partner is a great support system because they can provide crucial feedback. Especially if you’re too nervous to ask.
Attend Write-Ins (Online or Live)
Write ins are a lot like word sprints, only without the timer. They’re gatherings of authors who get together to do what they love: write. They’re held all over the place. You may have some going on in your hometown. I know where I live, there are multiple going on at midnight tonight. If you’re looking for write-ins, the NaNo site is a good place to start as well. The forums have a section for those who are holding write-ins. If you attend on online, they’re mostly held via avenues like google hangout, Facebook live, Instagram, and sometimes on phone apps. It’s all up to you as to how you want to attend. It’s yet another opportunity for you to get together with others, network and get crucial help and feedback.
Plan For Procrastination:
It’s going to happen. Even to veterans of NaNo. Plan for it accordingly. Whatever you do, don’t confuse procrastination with relaxation. It’s more than okay to take a break. NaNo is a sprint if there ever was one. However, don’t put off your novel so long, it never gets written or forces you to produce subpar work.
Take Breaks: It’s Okay
As mentioned above, it’s more than okay to take some days to rest. Your creative tank may need some time to rest. These self-care days can be a time where you allow yourself to either plan some scenes, watch Netflix, or if you’re a late nighter, sleep. You may choose to read those books on your overly large TBR list. Whatever it is, allow yourself some time.
Turn Off Your Inner Editor/Perfectionist
NaNo is for you to write at least 50K (or whatever your wordcount is). There’s no need for you to flesh out a final draft in that time. Turn off your inner editor and just focus on getting the story into a Word doc, Scriviner, etc. The pressure is already on. You have limited time to dish out some serious word counts, why put more on yourself. This is a good time to write for fun, not for perfection. A good friend of mine, Michelle Rene has a great article on how to focus on writing as fast as possibleby shutting up your inner editor.
Make Your Writing Time Sacred
Choose a time you write best and stick to it. If you’re a parent, ask your spouse or significant other to watch the kiddos so you can write. If you have older kids, ask them to give you this time to yourself. Just so you know, it’s okay for younger kids to watch television during NaNo. They get to laugh and squeal at SpongeBob while you get to focus on your world-building. Maybe you’re like me and write best late at night. Whatever works best for you, make sure you stick to it until the end of the month. It’ll help you focus your time and give you a goal. Also, reward yourself when you accomplish it. Go to the man-cave or the she-shack and play a video game or enjoy some coffee. Heck, you just wrote for almost two hours, give yourself a treat.
Writing can be a lonely occupation but the great thing is, NaNo is a time where many writers are forming groups to support each other during a trying time. Whatever you choose to do, have fun and don’t give up!
So often we’re terrified of this one little word. It paralyzes us. Keeps us fearful and holds us back from attempting a deeply ingrained dream. It scares us so bad, often we think it’s better not to try than fail altogether. Who knew one little word held so much power?
In this series on failure, our hope is that our readers will learn not to fear failure but embrace it as a step in their journey to success.
What Is Failure?
The best way to start understanding something is to become familiar with what it is.
According to Dictionary.com, failure is defined as:
A lack of success
or an insufficiency
You’ll notice, nowhere in those definitions are the words “impossible”, “Non-attainable” or “unreachable.” The common themes are “a lack” of something. When looked at by entrepreneurs, the art of failing is when one stops (nonperformance) trying to attain their goals (a lack of success).
Why Does It Terrify Us?
Good question. What exactly is it about failure that terrifies someone enough to keep them from even trying? Is it a damaging view of others? Maybe we’re afraid to give our last dimes to obtain something only to have it backfire. Perhaps it’s the idea of wasting time over something which seems silly. Truth is, why failure paralyzes differs from person to person. It often depends on the individual.
History Is Made on Failure
No matter how terrifying, failure is one of the most beautiful things in the history of creation. Every living and non-living thing has experienced a form of failure. The next time you sit down at your laptop, your phone, your game system, the airport, etc, take a solid look. Every inventor of these great technological advances suffered failure! You have your phone because of ridicule and failure! Airplanes are flying on the backs of multiple failures! The books we read were printed on failure. The list goes on! What makes this different is these failures didn’t stop until they made the plane fly. Made the internet work. Made a website where most of the world’s online commerce occurs. History, great and small was built on the backs of failures.
Why It Is More Valuable Than Success
This is most likely going to sound like the most absurd of ideas but it holds true. Bishop T.D. Jakes states, “we learn more from our failures, than our successes.” Why does he say this? Because once you’ve reached your success, whatever it may be, you are beginning something anew. You reach failure again and again when you work to brand and market that success. Failures are teachers. They beat us down, they hurt, they ache but in the end, we can choose to get up or we can stay down. Failure is the best learning tool. When Charles Darwin wrote his Origin of Species, he witnessed one the most elaborate examples of failure. Nature.
Why We Need Failure
We wouldn’t grow without it. Our characters wouldn’t build to become something stronger. Our intellects wouldn’t be pushed to solve the problems caused by failure to become success. Bishop Jakes offers a story about his father, who began a business with only a mop and a bucket in a difficult time in history. However, he persevered and built a truly flourishing enterprise.
The Truth Is, Your Dream Has to Sound Insane
Going back to Bishop Jakes. In his most recent appearance at the Global Leadership Summit, he states “your dream has to sound unattainable for it to be worth it.” It has to sound like it’ll hurt or is it worth your failure? For avid viewers of the popular Food Network show, Chopped, one cannot watch an episode without hearing stories of people who gave everything to obtain their culinary dreams. Did they think they’d get as much back as they did? No! Not at all but they took a risk and landed in one of the most viewed shows on television.
“Your dream has to sound unattainable for it to be worth it.” — T.D Jakes, Founder of the Potter’s House
Ultimately, failure is terrifying. There’s no escaping the fact. The trick is to look it in the eyes and push through to make your dream a reality. Ask yourself, what have I really got to lose? Then ask – What have I honestly got to gain?
Some great resources for when you need some reassurance:
Soar by T.D Jakes, Potter’s House
Creativity, Inc by Ed Catmull, Pixar
Power of Your Potential by John Maxwell, author, pastor
How many times has this happened to you? A customer or potential customer walks up to you in something as large as ReaperCon to something as small as the grocery store line, the two of you strike up a conversation and it leads to what it is you do. This could be an author, an artist, maybe an Avon agent, whatever your specialty.
Anyway, they ask you, “Do you have a website I can go to?” You happen to respond with anything from an “I’m working on one” or “I use Facebook” and all of a sudden you find yourself locked in this awkward silent moment.
Believe me dear readers, it does happen. More often than you may expect.
The moral is, you must have a website. Nowadays, a website is a company’s first go to in order to find out just how serious you are about your craft.
Now, this also happens. You may have a website that has the domain name in it and to many this is perfectly fine as far as hubs like WordPress and Weebly but trust me, nothing bothers a potential client more than not have the old .com, .org, etc.
As hard as it is to accept, if you wish to define yourself as a professional, you must invest in your website.
Think of it as your central hub. Your social media can be seen as spider threads. They branch out and reach potential customers and contacts but ultimately lead them back to your website.
Forbes magazine offers three powerful reasons as to why your website is vital to growing your small business.
Your website is important in building first impressions
Your website is your “shopping window”
If your website is “sloppy” or “missing”, then you are losing business
To quote them:
“They’re likely to dismiss you entirely, as well, should they believe your website doesn’t reflect the kind of experience your business – or a business like yours – should offer.” — Forbes Magazine
The truth is, with sites offering low rates on hosting such as godaddy.com, hostgator.com, and bluehost.com, just to name a few, there really isn’t much of an excuse to not have a professional website. Even WordPress has two different venues you may use to construct your professionally designed website.
A question you may ask then is, “what if I don’t know how to set a site up?”
To this, the reply would be to invest the money to have it made the best it can be or to utilize sites with pre-made templates like weebly.com, squarespace.com, tyepad.com or wix.com. You may also use blogger which may be easier for those just beginning to get their feet wet in site design.
Unfortunately, it’s impossible to cover all of your options in this blog post but that’s where search engines like google are your best friend. Do some research to find which is best for you. Check their pros and cons, maybe try them since sites like Squarespace and Typead often offer trial periods.
Some closing thoughts…
Whichever you choose and however you choose to go about it, make sure it’s the best you can make it, shows off your brand and highlights the products or services you plan to promote the most.
Remember!People are more likely to purchase from a brand they learn to trust and see as professional. Your website should tell your story, have a product/service page, etc. If you have any questions please feel free to email us at fyresydepublishing.com and subscribe to learn what’s coming down the pike!
This is my stop during the book blitz for Blessing of Luna by Blaise Ramsay. This book blitz is organized by Lola’s Blog Tours. The book blitz runs from 11 till 17 June. See the tour schedule here.
Blessing of Luna (Wolf Gods #1) By Blaise Ramsay Genre: Paranormal Romance Age category: Adult Release Date: April 20, 2018
Damien Pierce wasn’t like normal people. Since he was young, he learned that he had the uncanny ability to heal himself almost immediately. At fifteen he astounded the small town of Big Timber, Montana when an SUV hit him only to find he survived the encounter without suffering any major injuries.
After moving away for ten years, losing his mother and slipping into a deep sense of depression, Damien’s father moves them back home in an attempt to give Damien a sense of normalcy.
Enter Jillian Styles, the immortal, beautiful lycan that has been looking for the soul of her long, lost lover who after many years of being reborn into new bodies, his soul simply vanishes into the tides of time. When Jill first sees Damien, she knows immediately he is the one she had been looking for.
When an old enemy begins re-igniting the flames of a centuries old war, Damien must come to grips with a cruel fact that he is not human while nurturing feelings for the beautiful woman who captured his affection.
Now Damien must delve deeper into the world of the supernatural with the help of the mysterious Alexander Kain and Jillian. He’s about to learn, the secret sleeping within him is much more than he ever could have imagined.
You can buy Blessing of Luna here:
– Amazon e-copy
– Amazon Paperback
Blessing of Luna is available to read with Kindle Unlimited. A portion of the proceeds of each book sold will go to a charity.
The first five chapters are available to read for free are on Wattpad.
About the Author:
FyreSyde Publishing owner and founder Blaise Ramsay worked over fifteen years in the graphic design industry, with some experience in indie gaming. Recently she shifted her attention to the world of literature with her debut paranormal romance series, Wolf gods. The debut title, Blessing of Luna is set to release in 2018. She currently lives in North Texas with her two children, her husband and pets. A UTD graduate with a Bachelor’s in History with an intention on teaching, Blaise decided that the world of teaching just wasn’t for her. A stay at home mother of two, business owner and self-publisher, Blaise loves to meet new people and encourage others to follow their dreams through weekly posts to her Instagram, twitter, Facebook and blog.
There’s a lot of pressure for small-business owners to be masters of every aspect of their business. This is especially true when you’re first starting out and are often a one-person […] With somewhat limited resources and fear of failing, small-business owners will often push challenging tasks to the back burner. This may work out […]