[Blog Tour] The Killed Conscience by Jordan Antonacci

Still at the beginning of her career, investigative journalist Emilee Weathers is desperate for the perfect story and doesn’t care how she has to get it. When she’s asked to assist in a convicted serial killer’s appeal, it almost seems the perfect story has come banging at her door.

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3 Moves Entrepreneurs Must Make by Gerald Pilcher

There’s a lot of pressure for small-business owners to be masters of every aspect of their business. This is especially true when you’re first starting out and are often a one-person […] With somewhat limited resources and fear of failing, small-business owners will often push challenging tasks to the back burner. This may work out […] …

Continue reading 3 Moves Entrepreneurs Must Make by Gerald Pilcher

[Marketing 101] The Importance of Investing in People

When you hear the names Harley Davidson, Ed Catmull, J.K Rowling, Jeff Bezos and Mark Zuckerberg, what do you think of? Do you think of motorcycles? How about Pixar? Harry Potter? Amazon or of course, Facebook? What do all these success stories have in common? Yes, they have overwhelmingly popular brands making thousands of dollars every day. BUT! What is it they all have in common? What gave them the appeal? Did they just wake up and have these massive empires? The answer is an all over resounding, NO!

[Book Marketing 101] Know Your Target Audience!

Let's say you just finished writing, editing, and getting beta readers to read your latest, greatest book. You've made it the best you can be and are ready to release it to the world. Wait? Where are the readers you hope to find? How are they going to see your book in a vast world of social media, book promotion and saturated Amazon pages? If you're asking these questions, you probably hadn't taken the time to locate what authors and publishers call the "Target Audience."