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Don’t Focus the Book: Build A Strong Brand

There seems to be a misunderstanding amongst today’s massive sea of Indie and self-publishing authors. They are more apt to ride the coat tails of a single title or series rather than focusing on building themselves as a brand.

Whether we like it or not, we as authors will most likely not be remembered for a single title. It is imperative we learn this if we wish to be recognized in the industry.

One of the leading gurus I know on this subject is Rachel Thompson. She has some very good points on why authors need to focus on building their brand and not their book titles. I would recommend her blog to anyone struggling to build their platforms.

I’m Not a Brand; I’m An Author

Photo by Khadeeja Yasser on Unsplash

And Apple is just an iPhone. Starbucks is just coffee. Pixar is just known for Frozen and Frozen II. Wait, no they aren’t.

How many times have you seen a well-known author walk around calling themselves by the title of their books? Probably never. For example, we don’t walk up to JK Rowling and say, “Oh you’re the author of Harry Potter!” If you meet her (which if you do, please get an autograph for me too!), you probably greet her by Ms. Rowling and have her sign her book. Why? Because she builds her brand, not her books. Going further, did you ever wonder why Ms. Rowling went under the name of Robert Galbraith before her secret was leaked?

It’s because she wanted to see if people were loyal to her as an author rather than being loyal to her only for Harry Potter.

Stephen King doesn’t tweet about his books or identify himself by a single book but rather tweets about what he’s passionate about and brands his name. More on this later.

If that doesn’t prove a point, I don’t know what will.

Titles Come and Go

Yet another reason why an author should avoid promoting a single title: They come and go as do series. I learned this when promoting Blessing of Luna. I focused so much on making banners, bookmarks, cards, social profiles, you name it on a single title. It wound up being a huge waste of time and resources. When FyreSyde — and now with the opening of Greenwood Grove Booksellers — came I had to repurchase everything I spent hundreds to obtain. Truthfully, I should’ve held the release until I had at least two more titles and knew for sure what my business plan was.

Titles come and titles go but you as the author will remain constant in your personality and approachability. Focus on relating to people as your brand name; it is what readers will bond to and potential readers will buy for.

You’re More Than Your Book

An author platform doesn’t only focus on you as an author. Too often “writers” think all we can do is write about writing. This is not the case. For me, I took Rachel’s advice and focused on five keywords I’m passionate about that don’t focus solely on writing. This offers people a bigger picture of me and less of that of a salesman at their door wanting them to buy buy buy.

Photo by Ian Schneider on Unsplash

Look at the themes of your book. What do you find yourself trying to bring attention to? Are you a mental health advocate? Do you have a deep backstory you want to share or are sympathetic to? Are you trying to bring attention to the effects humanity has on nature? Use those passions to bond with each of those niches. These are all potential readers who will attach to you for being a human being.

To make this personal, I’ve decided to share mine: Gardening, Sustainability, Books, True Crime (yes, I like to study serial killers), and Marketing (there are more but these are the main ones). These keywords take up large amounts of my blog posts and social media posts for those who follow and know me.

You’ve heard this a million times: One of the most powerful tools in building an author platform is to have a blog. It builds credibility and leaves valuable “digital bread crumbs” that can lead people back to your book.

I cannot tell you how many people I’ve coached to start a blog, telling them they will find more people are locating them than if they just blabbed on social media about their books.

Tip: Knowing your passion keywords will alleviate the stress of not knowing what to blog about or to post on social media.

Pro — Tip: Avoid Branding Dilution

Photo by Mikael Seegen on Unsplash

In this article, Rachel Thompson (Rachel Thompson) makes a strong argument as to why focusing on promoting a single title is potentially dangerous. New authors become so excited about their book, they create social media profiles based around it. To paraphrase her:

What happens when book two or book three come around? — Rachel Thompson

You might feel like you have to make different profiles for each title or series. To once again draw from Rachel’s article, this is called “brand dilution.” Meaning, readers who found you for book one (or series one) will either have to follow the other profiles or become so flustered they stop reading altogether. I’m no expert but the latter doesn’t seem too great.

Getting stuck managing multiple profiles for the same series can cause horrendous stress and thus “dead” profiles and abandoned accounts.

If you find you are struggling with branding, I highly recommend any of Rachel’s books. They have been lifesavers on many occasions and her poetry is absolutely beautiful.


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NaNoProMo Day 6: Three Reasons Why Branding Shouldn’t Make You Lose Your Mind by CStreetLights

Whether or not we want to admit it. As an author, you are a brand and need to focus on becoming a brand. An important part of business is say it with me: “Brand recognition.” Book titles will come and go but you as a marketable person will stay the same. People identify with brands they’ve come to trust.

Imagine this, how often do you walk into an Apple store and someone asks you if you only want an iPhone? Probably doesn’t happen anymore does it? Why? Because Apple is more than its iPhone. The iPhone is a product of Apple, the brand.

Ask any author like JK Rowling or Stephen King and they most likely will tell you; “Yeah, I wrote that book but it’s not me.” Their name is their brand. You don’t have to have a publishing company to be a brand, that’s a choice.

Enter NaNoProMo Day 6 (created by Rachel Thomson of BadRedHeadMedia). CStreetLights brings you an article on why being a brand isn’t a bad thing and why it shouldn’t drive you into an Exorcist fit.

Here is an excerpt from the article:

If you’re like me you were probably resistant to the ideas of “branding” or “building your brand.” A lot of writers are – no judgment here. In fact, tell me if any of this sounds familiar:
“I don’t want to become fake to my readers.”
“I don’t want to become just a logo who writes what she’s supposed to write about, not what she wants to write about.”
“I don’t want to become a product and lose my identity.”
If anything similar to these thoughts has ever crossed your mind about the concept of branding, my friends, then I totally get you because I felt the same exact way. In fact, I went through a massive existential crisis over it because I redesigned my website at the same time.

C. StreetLights, author of Tea and Madness

Find out more about C.Streetlights at the links below:

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[Failure pt.2] You’re Going to Experience It…We all Do

FearisALiar

We’re all going to fail at something. 

It’s something that’s hard to swallow but true. We are all going to fail at something. It could be from something simple to breaking a key off in a door lock or something big like a failed book title. 

The beauty is, there’s nothing wrong with it as long as you choose to keep trying. This is the difference between a failure and someone who fails. The failure stays down and quits fighting while the one who fails keeps getting up and trying new things.

“Success is not final; failure is not fatal: it is the courage to continue that counts.” — Winston Churchill  

 

It’s perfectly fine if your first trial fails. It’s supposed to!

 As an author, I am constantly learning to accept there are projects that may not see the light of day for one reason or another. The beauty of it is, it’s okay. Odds are you’re not going to have a perfect first draft. As a matter of fact, it’s most likely going to be horrible, however, the most important thing is for it to simply exist. You can’t edit a blank canvas 12071-terry-pratchett-first-draft-quotebut you can edit a bad first draft.

We see it all the time. New editions of books, remakes of games, character designs updated after years. These are people who realize that they’re allowed to edit or fix something. They developed their skills, honed them and got back in the saddle. Whatever you, never settle on your first draft of anything being your magnum opus. It won’t be. It’s not supposed to be.

The Wright Brothers went through many stages of the first planes which failed miserably. J.K Rowling wrote her first draft on a napkin and received multiple rejections on Harry Potter before it got picked up.

Allow yourself to fail. In the long run, it is the ultimate teacher and can make something turn into something else you never thought of.

 

Starting is Hard….

 

“The hardest thing to do is to start.” — Stephen King

He was right. Beginning anything new is terrifying. You may fear not having enough money, enough time, giving up something like binge watching Netflix, feeling you’re too advanced in age? 

 If this is you (because it was and sometimes still is me) ask why you’re terrified? Then weight the pros and cons. What do you have to benefit from being willing to fail? What do you have to lose? 

 Then remember: “I’m not alone. Others have failed before and become great. I can do this too.”

 Every single success story from Apple to Pixar, from Harry Potter to Twilight, have experienced failure. The difference, they didn’t quit. They took the hits and got back up.

To quote a very amazing rat: “Change is nature, dad and it starts when we decide.” 159578a41f29f4b8a14c080117a55d8d


 Got any comments? Feedback on what you’ve read or something to add? Feel free to leave it in the comments! We love to hear from our readers! If you want to support FyreSyde or see what we’re up to, feel free to subscribe! 

Want to write for us? Get an interview? Have questions or need advice, feel free to contact us at fyresydepublishing@gmail.com! We’re open to guest posts anytime. It usually takes at least 24-hours for Blaise to respond but she does her best. Patience is appreciated.

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[Marketing 101] Your Website is Your Hub

How many times has this happened to you? A customer or potential customer walks up to you in something as large as ReaperCon to something as small as the grocery store line, the two of you strike up a conversation and it leads to what it is you do. This could be an author, an artist, maybe an Avon agent, whatever your specialty.

Anyway, they ask you, “Do you have a website I can go to?” You happen to respond with anything from an “I’m working on one” or “I use Facebook” and all of a sudden you find yourself locked in this awkward silent moment.

Believe me dear readers, it does happen. More often than you may expect. 

The moral is, you must have a website. Nowadays, a website is a company’s first go to in order to find out just how serious you are about your craft.

Now, this also happens. You may have a website that has the domain name in it and to many this is perfectly fine as far as hubs like WordPress and Weebly but trust me, nothing bothers a potential client more than not have the old .com, .org, etc.

Marketing 101.png

Why? You might ask. 

Because a personal domain symbolizes professionalism. The next time you’re on a major site, how often do you see http://www.site.reallylongdomainname.sitehost… you most likely get the point. You don’t. Not ever. Please don’t do this.

As hard as it is to accept, if you wish to define yourself as a professional, you must invest in your website.

Think of it as your central hub. Your social media can be seen as spider threads. They branch out and reach potential customers and contacts but ultimately lead them back to your website.

 

Forbes magazine offers three powerful reasons as to why your website is vital to growing your small business.

  1. Your website is important in building first impressions
  2. Your website is your “shopping window”
  3. If your website is “sloppy” or “missing”, then you are losing business

 

To quote them:

“They’re likely to dismiss you entirely, as well, should they believe your website doesn’t reflect the kind of experience your business – or a business like yours – should offer.” — Forbes Magazine

 

The truth is, with sites offering low rates on hosting such as godaddy.com, hostgator.com, and bluehost.com, just to name a few, there really isn’t much of an excuse to not have a professional website. Even WordPress has two different venues you may use to construct your professionally designed website.

A question you may ask then is, “what if I don’t know how to set a site up?” 

website-builders-comparisonTo this, the reply would be to invest the money to have it made the best it can be or to utilize sites with pre-made templates like weebly.com, squarespace.com, tyepad.com or wix.com. You may also use blogger which may be easier for those just beginning to get their feet wet in site design.

Unfortunately, it’s impossible to cover all of your options in this blog post but that’s where search engines like google are your best friend. Do some research to find which is best for you. Check their pros and cons, maybe try them since sites like Squarespace and Typead often offer trial periods.

Some closing thoughts…

Whichever you choose and however you choose to go about it, make sure it’s the best you can make it, shows off your brand and highlights the products or services you plan to promote the most.

Remember! People are more likely to purchase from a brand they learn to trust and see as professional. Your website should tell your story, have a product/service page, etc. If you have any questions please feel free to email us at fyresydepublishing.com and subscribe to learn what’s coming down the pike!

 

 

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[Marketing101] The 80/20 Rule

Marketing-Quotes-8If you’ve been on social media, and I know you have, for any amount of time, you have probably come across the 80/20 Rule at some point.

This little rule can change so many things if applied correctly.

Now, I think anyone who sells anything can agree that getting posts bashing a reader over the brain with “Buy my…” can not only result in massive brain hemorrhaging but also send people running as fast as they can to the “unfollow”, “unlike”, etc button.

Why is this?

Because in marketing, people want to be seen as valuable. They want to feel like the services they’re being offered fills a need that they have. Truth is, they may not even know they have it. They want to feel like they’re being invested in and appreciated.

We need to focus not on what people are giving us but what we are giving to them. We need to focus on how they feel when they’ve invested their time and money into a dream they know little about.

“If I know how to make you feel good, then odds are, you will keep coming back.” Danny Meyer, CEO of Union Square Hospitality Group and Founder of Shake Shack

So what is the 80/20 Rule?

Put simply, in terms of posting on social media, it’s focusing 20% of the content on one’s own product, service, etc while focusing 80% on your readers. Whoever they may be.764348-Gary-Vaynerchuk-Quote-The-best-marketing-strategy-ever-CARE

You can do this by sharing articles about topics close to your heart, adventures in starting up your business, inspirational quotes and retweeting and commenting on their content.

Social media has made it so easy for us to just spam our streams with me, me, me. The truth is it’s not a “me” market, especially as an author, artist, etc. Getting in the mindset of a market of “we” can make a world of difference.

“One of the best ways to let people know about your book is to not talk about it yourself, but to let readers know about it in other ways, and get them talking.”

Rachel Thompson, Founder of BadRedHeadMedia

Rachel Thompson is one of the leading ladies in the world of book marketing. She has written some of the most amazing books titled The 30-Day Book Marketing Challenge and How to Best Optimize Blog Posts for SEO: 25 Tested Tips Writers Need to Know Now.She is also the founder and organizer of NaNoProMo featuring some of the leading names and their advice on how to market social media among other valuable subjects.

In her blog, titled How To Develop and Perfect Your Book Marketing, she offers some helpful resources and advice on how to enhance your marketing and turn you “me” view into a “we” view. I would recommend reading her blog for any a

The truth is, in the end we’re all living beings with jobs, struggles and times when funds are tight.

As a bonus, check out this article about the 80/20 Rule in regards to time management!

 

 

 

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Authorlife: It Can’t Be About Fame or Money

Sales. love-life-money-quote-by-luis-d-ortiz-390364

We all would love to see consistent sales of our products. They can be books, services such as coaching classes, art, games, etc. The list goes on.

As an author, learning to accept that we will suffer times of feast and famine is a part of the art of marketing and writing itself.

There may be periods where our books and/or ebooks are flying of the shelves quicker than we can produce them. Yet there are times when we can fall prey to disappointment. Wanting to give up because things aren’t going the way we planned.

This is something, through hours of research, that we quickly realize especially as Indie or self-published authors.

It takes hours of hard work and persistence to build a brand. That’s what needs to be focused on. Build the brand, not the book.

But most important, a creator needs to remember why they chose to create their product in the first place because let’s face it. History is full of entrepreneurs of all kinds who went through periods of plenty and nothing.

d1dd5e679b0da3d15d96eff945e15583“Make Your Passion Your Paycheck”

Why did you choose to create your product in the first place? What were the goals you set for yourself when you began? Was it for the money? Fame? Etc? Or did you do it because you love doing what you do?

Why did you spend hours of stress, blood, sweat and tears to hold the product in your hands?

The truth friends, you have to do it because you love what you do. Many authors who are starting out usually won’t see much turnaround and often wind up spending more than they earn. This is a common occurrence when building a new business. It’s about taking a huge risk and being open to realizing, you might fail but accepting that failure and continuing anyway.

“True writing is not about money and selling.

It’s about passion. And readers certainly do discover and buy, well-written books by new writers. Authors only need to inform readers intelligently that they are passionate about what they do. Then book sales will look after themselves.”

Via Justpublishingadvice.com

Do what you do because you love to do it. Not for fame or fortune.

Work Smarter Not Harder

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One of the most successful women in the Indie publishing industry I have seen is Kristen Martin. Author of five best-selling books including her new self-help novel, Be Your Own Goals, Kristen offers multiple avenues of inspiration to those just starting out.

A powerful phrase she uses is “Work Smarter, not Harder.”

Now what does this mean? It means do the research and find what has worked for others and be willing to reach out to mentors who have been through what you are hoping to achieve.

It can also mean, utilizing the tools such as Buffer and Hootsuite to handle the work of scheduling early. It takes about 30 minutes to an hour to use these tools and it takes a great deal of stress off and avoids the twitter hustle and batch retweets.

Set deadlines, carve out hours to work on your passion and hold those hours sacred.

Be Consistent

“Don’t be upset about the results you didn’t get, from the work you didn’t do.”

Entrepreneurship-is-about-turning-what-excites-you-in-life-into-capital-so-that-you-can-do-more-of-it-and-move-forward-with-it_Richard-Branson-Quote_Mindset2MillionsAny successful entrepreneur will tell you they only got where they were because they put in hours of work.

Authors and creatives of any kind, in any field, must put in the late nights, early mornings and weekends to create and become successful at what they did.

You have to be willing to treat what you do like a business. Do not rely on just social media. It is necessary in forming bonds and networking but does not often result in sales.

 

Don’t Give Up!7da6194cf12177755188f4220f92d19b--writing-quotes-on-writing

Odds Are, you Might Not be The Next Stephen King or J.K. Rowling but that doesn’t mean you don’t have something to offer.

It may take a few titles, events and hours of promotion and networking. It may take break-downs, sadness, depression, and questioning your decisions. All of this is normal! We all go through it. Whatever you do, don’t give up!

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Snail to Sprint: How to Write Your First Draft in 4 Weeks by Michelle Rene

We all want to write as many books as possible in our lives, right?

The problem is, we seem to get ourselves stuck in the lull of every day life. Laziness, sweetlifestyle_10thingsprocrastination, work, kids, etc all seem to play against our desires to write another one of our stories we long to tell.

Well, look no further than this amazing article by Michelle Rene. An award winning author of multiple titles and an advocate of all things creative and a personal friend, Ms. Rene offers some amazing tips on how you can boost your creative production.

Tips Included:

  • Why Write Fast?
  • How do you start?
  • How to manage your time
  • How to handle distraction
  • How to get over waning enthusiasm
  • What to do after you’ve finished!

Give the article a read and offer some feedback on some things that have helped you move from Snail to Sprint.

Source: Snail to Sprint: How to Write Your First Draft in 4 Weeks by Michelle Rene

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How to Navigate Book Marketing 101

I am delighted to share this article I had the privilege to write for The Writer’s Path blog

In this article, I offer some of my own experience in marketing! I hope you enjoy it and feel free to offer some points of your own!!!

Things found in this post are:

  • What Book Marketing Is…
  • What Book Marketing Is Not..
  • Your Target Audience: Who are they?
  • Your Target Audience: Where are they?
  • Is there a secret?

If you have time, feel free to take a read!

**If you would like to guest post for us here at FyreSyde, feel free to contact us at fyresydepublishing@gmail.com. Please be sure to include your name, email and a pitch for your subject! If we’re a fit, we’ll be sure to post and let you know when we will be posting your article!

 

via How to Navigate Book Marketing 101

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3 Moves Entrepreneurs Must Make by Gerald Pilcher

There’s a lot of pressure for small-business owners to be masters of every aspect of their business. This is especially true when you’re first starting out and are often a one-person […] With somewhat limited resources and fear of failing, small-business owners will often push challenging tasks to the back burner. This may work out […]

via 3 Hard Moves Entrepreneurs Must Make — Gerald Pilcher

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[Marketing 101] The Importance of Investing in People

Marketing101People4When you hear the names Harley Davidson, Ed Catmull, J.K Rowling, Jeff Bezos and Mark Zuckerberg, what do you think of?

Do you think of motorcycles? How about Pixar? Harry Potter? Amazon or of course, Facebook?

What do all these success stories have in common? Yes, they have overwhelmingly popular brands making thousands of dollars every day. BUT! What is it they all have in common? What gave them the appeal? Did they just wake up and have these massive empires?

The answer is an all over resounding, NO!

These people had something they wanted to share with the world. Something they dreamed of and wanted to see successful. But how were they going to do this? Just post it up and wish or hope people would find their product if they decided to do no marketing whatsoever?

There was no social media when many of these great success stories came to fruition so what did they do to make such monumental impacts?

Simple. They saw the answer in front of them. Something so easily overlooked in a world saturated with desires to be famous and get rich quick goals. It wasn’t about them.

As marketers, we must remember it is about people first, not us! (2)They realized early on… in order to have a successful product, you need to focus on pouring your energy into people. It is people that pass around the news of your product. People who bring awareness. People who spread the word. It’s people that makes a company what it is. And this doesn’t only apply to book marketing!

It’s a universal truth in businesses of all kinds!

For example, in today’s marketing world, there is not a person who would not recognize the name of Amazon. It is a multi-million dollar corporation reaching across a global scale in a variety of products. In the world of eBooks it holds the top slot in self and indie publishing.

Why? Because of people.

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the internet, they can each tell 6,000 friends.” — Jeff Bezos

Jess Bezos recognizes the power of the influence of people. He goes on to say:

“Obsess about customers, not competitors.” Jeff Bezos

Here is a man, a powerhouse in today’s market, humbling himself to the influence of the people his company serves.

Think about it? If no one used Amazon. If they went on with going to Wal-Mart on black Friday or never participated in cyber Monday, would Amazon still hold the place it does in today’s market? No, it wouldn’t. It is the overwhelming power of people that Jeff Bezos utilized to make Amazon what it is. He saw a need; he filled it and now look at what he has?

So often, new marketers and entrepreneurs fall into the trap of “Here’s my product, buy it!.” We flood our social media with constant self-promotion and forget: As marketers and entrepreneurs, we must remember it is about people first, not us!

As marketers, we must remember it is about people first, not us! (1)Here are seven things to think about when you start marketing your product.

  1. People buy from entrepreneurs who have something they want.
  2. Satisfaction leads to word of mouth. Word of mouth spreads awareness.
  3. People like to feel like more than a wallet. Make it about them.
  4. Making it about them leads to repeated visits and customer loyalty
  5. People identify with people who take the time to speak with them
  6. There is no product without the audience
  7. People invest time and effort into something they attach too. You can help create that attachment.

Things to Remember:

  • Having a great product must always be about something you want to bring into fruition first and foremost! If you are serious, the passion has to continue into marketing and reaching people!
  • Do NOT see marketing a product as a get rich quick scheme. Many of the companies listed (Amazon, Harley Davidson, Pixar, Harry Potter and Facebook) took years to gain momentum!
  • Recognize a need/ find your niche/ tribe.
  • Anyone can bust out information told over and over on blogs and websites. Find something you want to ask but no one seems to have addressed yet.
  • Anything worth doing is going to take some serious work!
  • 80/20 Rule >> 80% of your engagement must involve your audience; 20% can be you.

Marketing101People2Making money doing what you love is a dream many of us have. We long to quit our jobs and make our burning passion our daily job BUT we must remember, in the end, we want people to know we exist. If your passion is more than a hobby, start networking with people now! Whatever you do, never give up. Success is a process, not a sprint.


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[Book Blitz] Blessing of Luna by Blaise Ramsay

Blessing of Luna
Blaise Ramsay
(Wolf gods #1)
Publication date: April 20th 2018
Genres: Adult, Paranormal, Romance

Lonely. That’s how it felt when Damien Pierce returned to Big Timber, Montana. It had been his childhood home until the day he was hit by a speeding car only to learn he wasn’t badly hurt. The experience landed him the label of the town freakshow.

Following the death of his foster mom, Damien soon disconnected from the world around him. That was at least, until he met her. She looked human but something about made her appear otherworldly to him. He knew he shouldn’t but he wanted her. He would do anything to get to know her. To have her.

Jillian Styles was immortal. Cursed by a dark god never to find rest. A shifter capable of taking the form of a beautiful wolf. She had searched for her lover’s reincarnated soul for centuries only to find he was nowhere to be found. When she meets Damien, her world is turned upside down. She falls in love with him instantly and begins to pursue him.

However, Damien soon learns the darker part of Jill’s world. He finds himself on the hit list of the same vampire Lord responsible for killing Jill’s lover and reigniting the flames of an old war. His daughter desires Damien and vows to have him at any cost.

With the help of Alexander Kain, the mysterious wolf shifting soldier, Damien will learn what he thought he knew was only tip of the paranormal iceberg. He soon finds himself in the eyes of a vindictive and rage-filled dark god.

If you like hot lycanthrope guys, overly possessive vampire chicks, vindictive gods, strong female leads and some hot sex scenes, this book is for you.

Goodreads / Amazon / Barnes & Noble / Kobo

EXCERPT:

Realization hit Damien as to who he was staring down. The same dark god that had challenged him stood in Lilith’s form. Damien’s heart inside his chest burned as he thought about Kain and all he’d done for him. Jill. Dad…Rob…Gabriel…Holt…Chelsea.

“Looks like it’s just you and me, Damien. You can surrender and die in peace or you can fight and die anyway. Your choice.”

Save him. Luna’s voice inside of Damien’s mind drew his attention. Save him. I beg of you. Please.

Damien’s body became surrounded with a radiant light so bright it forced Lilith step back. Her wing covered her face. He braced himself on his front legs, roaring at the monster in front of him responsible for taking so much.

The light became so intense not even the lycans could stare at it.

When it finally faded, Damien stood in his true lycan form. His white fur blew in the wind like mist at the tip of his stiffened ears to the end of his tail. The dark markings of his wolf form only seen on the tips of his ears, feet and tail. The fur on the back of his neck was thicker, almost resembling a mane.

“By the gods, he looks like…” Lune stood in awe.

“Tenebris.” Gabriel’s finished, his voice nothing but a whisper.

Stoker used the opportunity to sneak off, nursing the wound on his arm inflicted by Gabriel when he shifted into his full lycan form.

The vampires hissed at the light rising from the east, trying to flee towards the waning night. They had fallen right into Damien’s plan and were intercepted. Howls and snarls joined dying screams as the vampires were overwhelmed.

“What trickery is this?!” Lilith’s fangs spat as she tried to speak.

Damien ignored her, seeing the fear in her eyes as he made his way over to Kain on the ground.

The alpha was so weak he couldn’t retain his shifted form.

“Kain.” Damien’s voice was a comfortable echo. Warm and reassuring. “Alex. Can you hear me?”

Kain opened his eyes, slightly jumping. “Tenebris?”

Damien shook his head. “No. It’s me.”

“Damien. How?”

Damien took Kain’s jacket he was always wearing around his waist and covered his friend with it. “Stay here. Don’t move and don’t die.”

He stood back up and went to face Lilith. The lycans in his way stepped aside, their heads bowed. “This ends here, Lilith. You won’t hurt anyone else.”

Author Bio:

FyreSyde Publishing owner and founder Blaise Ramsay worked over fifteen years in the graphic design industry, with some experience in indie gaming. Recently she shifted her attention to the world of literature with her debut paranormal romance series, Wolf gods. The debut title, Blessing of Luna is set to release in 2018. She currently lives in North Texas with her two children, her husband and pets. A UTD graduate with a Bachelor’s in History with an intention on teaching, Blaise decided that the world of teaching just wasn’t for her. A stay at home mother of two, business owner and self-publisher, Blaise loves to meet new people and encourage others to follow their dreams through weekly posts to her instagram, twitter, facebook and blog.

Feel free to contact Blaise for an author interview, guest blog opportunities and book reviews. Visit our affiliates’ page for a chance to see how you can get a hold on some of the books we have reviewed.

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[Book Marketing 101] Know Your Target Audience!

“Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.” – Robert Rose

Let’s say you just finished writing, editing, and getting beta readers to read your latest, greatest book. You’ve made it the best you can be and are ready to release it to the world.

Wait? Where are the readers you hope to find? How are they going to see your book in a vast world of social media, book promotion and saturated Amazon pages?

If you’re asking these questions, you probably hadn’t taken the time to locate what authors and publishers call the “Target Audience.”

Light it up (1)What is a target audience?

Defined, a target audience is the readership you hope to market your book to. For example, for authors of paranormal romance with a focus on wolf shifters, you’re probably hoping to catch the attention of people who are fans of the shifter sub-genre. Taking it further, what age range are you going for? Are you hoping to catch male or female readers or both?

How can you find them?

  1. Go to your local bookstore. Look around at the different sections of the fantasy, young adult, romance, etc. What are they looking at? When in doubt, talk to them. You don’t have to bash them over the head with the fact you have a book. Just strike up a conversation to find out what books they’ve read recently or recommend. If they seem interested, then, author drop. Offer an Advanced Reader’s Copy. Many love a good free book in exchange for a friendly conversation.
  2. Utilize Amazon’s search bar. Type in some keywords you may think relate (and some that don’t) to your book. What are the shoppers in the kindle and book categories looking at? Take down some lists of some popular titles and utilize the “Customers Also Bought” section. Keep notes of the authors and the book titles.
  3. Use GoodReads. Goodreads has this nice little feature called book lists. Many readers have their TBR (to be read) lists named by genre. For example, for Biker romance lovers, you might find lists titled MC Romance or Biker Romance.
  4. Find your tribe. What this means is google some of the forums, facebook groups, book clubs, etc who have a focus on your genre. Offer ARCs in exchange for reviews and see what they have to say.
  5. Use Demographics. This focuses on where they are located, how old their are, financial standing, etc. Yes this is important. You can use Twitter and Facebook to find such information. Who are your main fans?
  6. Check out Market Trends. This goes along with using Amazon’s search bar. Try to use helpful tools like Google Trends to see what readers are doing. Knowing this can narrow down where you should go and who is looking for your book.
  7. Utilize Google Adwords. Adwords is a powerful tool. It can show you some of the top searched words in Google’s search engine.
  8. Ask a bookseller. While you’re in the bookstore looking for some potential prospects, why not get insight from the store on what is selling? Often they’ll share some of the titles that are flying off the shelves. This can help you greatly because you’re getting an insider’s look at the market.
  9. Offer up some surveys. Get some short answers involving popular subjects and genres. Readers often don’t mind answering these because they get curious as to what it is you’re looking for.
  10. When In Doubt; Consult a Mentor. Talk to other authors who have written your genre and age range. Authors love to help new and upcoming authors get over the plateau because too often, they remember being there. We all started out not knowing a thing. Finding coaches may help alleviate some stress.

Some helpful tools:Light it up

  • KDP Rocket – This is a helpful little tool endorsed by Jeff Goins and the Kindlepreneur. It helps to take away the trouble of hours of keyword typing and research. For a one time price of 97$, this is a powerful tool. Hurry because it looks like it might go to a subscription basis.
  • Kristen Martin’s course, Valiance – Kristen walks you through her own journey as a self-publisher. A five-time Amazon best seller, Kristin clearly has things under control as far as finding and marketing to her target audience. She also offers a neat little pdf on how to write a first draft in two months just for subscribing!
  • Joanna Penn of The Creative Penn has some helpful information that walks you through the self-publishing process and a free eBook to help. She is one of the leading experts on indie and self-publishing. Her writing podcast, The Creative Penn offers different interviews and helpful information as well.
  • Jane Friedman is one of my favorites and another successful self-publisher. Her blog at janefriedman.com is loaded with helpful information.

Remember, you are never alone in this journey! Writing and blogging can be lonely but there are people who are willing to offer their expertise. If you have an experience that you found helped you find your audience, please leave us a comment! We would love to hear from you!

If the content here today helped you and you would like to see some more, why not follow via email, bloglovin or right here on wordpress!

Before you go….

Interested in writing for us? Want a book review? Would like to guest post or want to offer your own insight? Feel free to contact us! We are always looking for authors who want to share their experiences!

Contact: website: https://fyresydepublishing.com/ | email bramsayauthor@gmail.com | For guest posts, interviews, booking for events, etc contact fyresydepublising@gmail.com