[Failure pt.2] You’re Going to Experience It…We all Do

We're all going to fail at something, it's our nature. Understanding the importance of allowing ourselves to fail is a step towards success. Some of the greatest minds in history tried and failed. If they could do it, what is truly keeping us from trying?

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[Marketing 101] Your Website is Your Hub

Why is a website important in building your brand? What happens when it looks sloppy? Why invest in a custom domain name? All of this and more in "Marketing 101: Your Website is Your Hub?"

[Marketing101] The 80/20 Rule

"One of the best ways to let people know about your book is to not talk about it yourself, but to let readers know about it in other ways, and get them talking."

[Newsletter] New Projects, Appearances, Oh My!

For those who want to know what's up! So many exciting things coming your way! Read on!

How to Navigate Book Marketing 101

Book marketing is hard. It's the proverbial elephant in the room many indie and self-published authors dread the most. For this article, we hope to alleviate some of your fears by offering some tips and tricks we've learned in our own endeavors. We hope to help you as well!

[Marketing 101] The Importance of Investing in People

When you hear the names Harley Davidson, Ed Catmull, J.K Rowling, Jeff Bezos and Mark Zuckerberg, what do you think of? Do you think of motorcycles? How about Pixar? Harry Potter? Amazon or of course, Facebook? What do all these success stories have in common? Yes, they have overwhelmingly popular brands making thousands of dollars every day. BUT! What is it they all have in common? What gave them the appeal? Did they just wake up and have these massive empires? The answer is an all over resounding, NO!

[Book Marketing 101] Know Your Target Audience!

Let's say you just finished writing, editing, and getting beta readers to read your latest, greatest book. You've made it the best you can be and are ready to release it to the world. Wait? Where are the readers you hope to find? How are they going to see your book in a vast world of social media, book promotion and saturated Amazon pages? If you're asking these questions, you probably hadn't taken the time to locate what authors and publishers call the "Target Audience."