[Failure pt.2] You’re Going to Experience It…We all Do

FearisALiar

We’re all going to fail at something. 

It’s something that’s hard to swallow but true. We are all going to fail at something. It could be from something simple to breaking a key off in a door lock or something big like a failed book title. 

The beauty is, there’s nothing wrong with it as long as you choose to keep trying. This is the difference between a failure and someone who fails. The failure stays down and quits fighting while the one who fails keeps getting up and trying new things.

“Success is not final; failure is not fatal: it is the courage to continue that counts.” — Winston Churchill  

 

It’s perfectly fine if your first trial fails. It’s supposed to!

 As an author, I am constantly learning to accept there are projects that may not see the light of day for one reason or another. The beauty of it is, it’s okay. Odds are you’re not going to have a perfect first draft. As a matter of fact, it’s most likely going to be horrible, however, the most important thing is for it to simply exist. You can’t edit a blank canvas 12071-terry-pratchett-first-draft-quotebut you can edit a bad first draft.

We see it all the time. New editions of books, remakes of games, character designs updated after years. These are people who realize that they’re allowed to edit or fix something. They developed their skills, honed them and got back in the saddle. Whatever you, never settle on your first draft of anything being your magnum opus. It won’t be. It’s not supposed to be.

The Wright Brothers went through many stages of the first planes which failed miserably. J.K Rowling wrote her first draft on a napkin and received multiple rejections on Harry Potter before it got picked up.

Allow yourself to fail. In the long run, it is the ultimate teacher and can make something turn into something else you never thought of.

 

Starting is Hard….

 

“The hardest thing to do is to start.” — Stephen King

He was right. Beginning anything new is terrifying. You may fear not having enough money, enough time, giving up something like binge watching Netflix, feeling you’re too advanced in age? 

 If this is you (because it was and sometimes still is me) ask why you’re terrified? Then weight the pros and cons. What do you have to benefit from being willing to fail? What do you have to lose? 

 Then remember: “I’m not alone. Others have failed before and become great. I can do this too.”

 Every single success story from Apple to Pixar, from Harry Potter to Twilight, have experienced failure. The difference, they didn’t quit. They took the hits and got back up.

To quote a very amazing rat: “Change is nature, dad and it starts when we decide.” 159578a41f29f4b8a14c080117a55d8d


 Got any comments? Feedback on what you’ve read or something to add? Feel free to leave it in the comments! We love to hear from our readers! If you want to support FyreSyde or see what we’re up to, feel free to subscribe! 

Want to write for us? Get an interview? Have questions or need advice, feel free to contact us at fyresydepublishing@gmail.com! We’re open to guest posts anytime. It usually takes at least 24-hours for Blaise to respond but she does her best. Patience is appreciated.

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[Marketing 101] Your Website is Your Hub

How many times has this happened to you? A customer or potential customer walks up to you in something as large as ReaperCon to something as small as the grocery store line, the two of you strike up a conversation and it leads to what it is you do. This could be an author, an artist, maybe an Avon agent, whatever your specialty.

Anyway, they ask you, “Do you have a website I can go to?” You happen to respond with anything from an “I’m working on one” or “I use Facebook” and all of a sudden you find yourself locked in this awkward silent moment.

Believe me dear readers, it does happen. More often than you may expect. 

The moral is, you must have a website. Nowadays, a website is a company’s first go to in order to find out just how serious you are about your craft.

Now, this also happens. You may have a website that has the domain name in it and to many this is perfectly fine as far as hubs like WordPress and Weebly but trust me, nothing bothers a potential client more than not have the old .com, .org, etc.

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Why? You might ask. 

Because a personal domain symbolizes professionalism. The next time you’re on a major site, how often do you see http://www.site.reallylongdomainname.sitehost… you most likely get the point. You don’t. Not ever. Please don’t do this.

As hard as it is to accept, if you wish to define yourself as a professional, you must invest in your website.

Think of it as your central hub. Your social media can be seen as spider threads. They branch out and reach potential customers and contacts but ultimately lead them back to your website.

 

Forbes magazine offers three powerful reasons as to why your website is vital to growing your small business.

  1. Your website is important in building first impressions
  2. Your website is your “shopping window”
  3. If your website is “sloppy” or “missing”, then you are losing business

 

To quote them:

“They’re likely to dismiss you entirely, as well, should they believe your website doesn’t reflect the kind of experience your business – or a business like yours – should offer.” — Forbes Magazine

 

The truth is, with sites offering low rates on hosting such as godaddy.com, hostgator.com, and bluehost.com, just to name a few, there really isn’t much of an excuse to not have a professional website. Even WordPress has two different venues you may use to construct your professionally designed website.

A question you may ask then is, “what if I don’t know how to set a site up?” 

website-builders-comparisonTo this, the reply would be to invest the money to have it made the best it can be or to utilize sites with pre-made templates like weebly.com, squarespace.com, tyepad.com or wix.com. You may also use blogger which may be easier for those just beginning to get their feet wet in site design.

Unfortunately, it’s impossible to cover all of your options in this blog post but that’s where search engines like google are your best friend. Do some research to find which is best for you. Check their pros and cons, maybe try them since sites like Squarespace and Typead often offer trial periods.

Some closing thoughts…

Whichever you choose and however you choose to go about it, make sure it’s the best you can make it, shows off your brand and highlights the products or services you plan to promote the most.

Remember! People are more likely to purchase from a brand they learn to trust and see as professional. Your website should tell your story, have a product/service page, etc. If you have any questions please feel free to email us at fyresydepublishing.com and subscribe to learn what’s coming down the pike!

 

 

[Marketing101] The 80/20 Rule

Marketing-Quotes-8If you’ve been on social media, and I know you have, for any amount of time, you have probably come across the 80/20 Rule at some point.

This little rule can change so many things if applied correctly.

Now, I think anyone who sells anything can agree that getting posts bashing a reader over the brain with “Buy my…” can not only result in massive brain hemorrhaging but also send people running as fast as they can to the “unfollow”, “unlike”, etc button.

Why is this?

Because in marketing, people want to be seen as valuable. They want to feel like the services they’re being offered fills a need that they have. Truth is, they may not even know they have it. They want to feel like they’re being invested in and appreciated.

We need to focus not on what people are giving us but what we are giving to them. We need to focus on how they feel when they’ve invested their time and money into a dream they know little about.

“If I know how to make you feel good, then odds are, you will keep coming back.” Danny Meyer, CEO of Union Square Hospitality Group and Founder of Shake Shack

So what is the 80/20 Rule?

Put simply, in terms of posting on social media, it’s focusing 20% of the content on one’s own product, service, etc while focusing 80% on your readers. Whoever they may be.764348-Gary-Vaynerchuk-Quote-The-best-marketing-strategy-ever-CARE

You can do this by sharing articles about topics close to your heart, adventures in starting up your business, inspirational quotes and retweeting and commenting on their content.

Social media has made it so easy for us to just spam our streams with me, me, me. The truth is it’s not a “me” market, especially as an author, artist, etc. Getting in the mindset of a market of “we” can make a world of difference.

“One of the best ways to let people know about your book is to not talk about it yourself, but to let readers know about it in other ways, and get them talking.”

Rachel Thompson, Founder of BadRedHeadMedia

Rachel Thompson is one of the leading ladies in the world of book marketing. She has written some of the most amazing books titled The 30-Day Book Marketing Challenge and How to Best Optimize Blog Posts for SEO: 25 Tested Tips Writers Need to Know Now.She is also the founder and organizer of NaNoProMo featuring some of the leading names and their advice on how to market social media among other valuable subjects.

In her blog, titled How To Develop and Perfect Your Book Marketing, she offers some helpful resources and advice on how to enhance your marketing and turn you “me” view into a “we” view. I would recommend reading her blog for any a

The truth is, in the end we’re all living beings with jobs, struggles and times when funds are tight.

As a bonus, check out this article about the 80/20 Rule in regards to time management!

 

 

 

[Newsletter] New Projects, Appearances, Oh My!

“Amateurs sit and wait for inspiration, the rest of us just get up and go to work.” _ Stephen King

I wanted to give everyone who reads the blog a bit of an update and offer some places you can go to learn a bit more about what’s going on and what you can look forward to from FyreSyde.


A Shoutout to My Readers! I love you all!!!!

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It has blown me away just how many people walked up to shake my hand and struck up a conversation, asked questions and inquired about what it meant to finish a book and get it published. It has been a humbling experience! I love my readers so much!!! All of you!!!

 


Some Places of Interest:

To just offer up a few things that have been going on. For the past two months, I have done multiple interviews, a Radio Show appearance and multiple signings all across the greater Denton/Dallas/Fort Worth area.

If you’d like to meet me in person, I welcome you to check out the appearances page! I update it regularly as best I can with where I’m going to be and when! I would love to meet you!

A few interviews have been posted as well if you would like to read them and offer feedback! These include guest posts on other blogs as well that I would recommend you to follow and read!

If you would like to guest post, get an interview of your own, want a book review or are curious about the services offered here, I highly recommend checking out these pages.

I also welcome you to follow us on Twitter, Facebook, Goodreads and my new authorpage.com page for updates and short stories!


Some Things to Look Forward To:

Okay! So here it is, the section letting you know just what to expect in the next year! Follow us here or any of our social media for information regarding these new opportunities!

  1. Compilation Opportunities: As many of you know, FyreSyde’s main focus is not on our own goals, books, etc. We want to be about you: the readers and the authors. Something Blaise has wanted to do and will be doing her best to put into effect is to open up theme-based compilations to authors of all kinds. For now, they will be in the form of posts either here or on a blogspot. At this time, there is no intention of making a printed version. Only an online magazine. If this changes, there will be an announcement. Please keep in mind, as of now, Blaise is the only one who will run it. She will personally be screening each piece submitted. As this is the case, there will most likely be a maximum number of accepted submissions. More info will be provided the closer it gets. If you want to keep up with this project, follow or subscribe via email!
  2. Editing Services: As of now, all that is offered here on FyreSyde as far as paid services is the 60-minute marketing consultation. In 2019, Blaise plans on opening up editing opportunities as well.
  3. Cover Reveals: FyreSyde will officially open cover reveal opportunities for authors or artists who want to get their covers seen for a very low price.
  4. Fundraisers/ Charity events/ Runs: FyreSyde will begin reaching out to its communities as well. This will come in the form of sponsorships, charity events and fundraisers. The first is the Halloween Charity Event happening in October!

So many fun things coming down the pike! For those who want to know, this Dean-is-in-Music-Ministry-nowDecember will mark FyreSyde’s first birthday!! 


New Projects and Bane of Tenebris

You guys have been so amazing with Luna’s release. It really is heartwarming to learn so many of you have received it so well and offered some truly wonderful feedback.

This being said, I have an announcement to make about a new, secret project I’ve put into the works. It will precede Bane of Tenebris as I have been experiencing some burn-out on the second book. As this is a highly anticipated release, I will be taking the utmost of care to make the book as good as it can be.

The secret project is a psychological thriller I hope to have released by the end of this year. If this isn’t doable for any reason, I will be updating you, the readers.

The second installment of the Wolfgods, Bane of Tenebris has been given a tentative release date for June of 2019. Beta readers are encouraged to contact me via facebook to be invited to the beta reading group.


The Return of Marketing101 and Regular Posting Schedules

For those of you keeping up with me on social media, you probably know I’ve been taking it easy this summer in an attempt to rest my brain. This is all true!

I will be returning August 5, 2018 with regular posting and more Marketing101 posts for you all to enjoy and hopefully glean some information from!

Until then, please check out some of the amazing books posted here to support fellow authors! See you all again soon!!! Keep going and stay productive!!!

“There is no royal, flower-strewn path to success. And if there is, I have not found it. For if I have accomplished anything in life, it is because I have been willing to work hard.” ~ C.J. Walker

How to Navigate Book Marketing 101

I am delighted to share this article I had the privilege to write for The Writer’s Path blog

In this article, I offer some of my own experience in marketing! I hope you enjoy it and feel free to offer some points of your own!!!

Things found in this post are:

  • What Book Marketing Is…
  • What Book Marketing Is Not..
  • Your Target Audience: Who are they?
  • Your Target Audience: Where are they?
  • Is there a secret?

If you have time, feel free to take a read!

**If you would like to guest post for us here at FyreSyde, feel free to contact us at fyresydepublishing@gmail.com. Please be sure to include your name, email and a pitch for your subject! If we’re a fit, we’ll be sure to post and let you know when we will be posting your article!

 

via How to Navigate Book Marketing 101

[Marketing 101] The Importance of Investing in People

Marketing101People4When you hear the names Harley Davidson, Ed Catmull, J.K Rowling, Jeff Bezos and Mark Zuckerberg, what do you think of?

Do you think of motorcycles? How about Pixar? Harry Potter? Amazon or of course, Facebook?

What do all these success stories have in common? Yes, they have overwhelmingly popular brands making thousands of dollars every day. BUT! What is it they all have in common? What gave them the appeal? Did they just wake up and have these massive empires?

The answer is an all over resounding, NO!

These people had something they wanted to share with the world. Something they dreamed of and wanted to see successful. But how were they going to do this? Just post it up and wish or hope people would find their product if they decided to do no marketing whatsoever?

There was no social media when many of these great success stories came to fruition so what did they do to make such monumental impacts?

Simple. They saw the answer in front of them. Something so easily overlooked in a world saturated with desires to be famous and get rich quick goals. It wasn’t about them.

As marketers, we must remember it is about people first, not us! (2)They realized early on… in order to have a successful product, you need to focus on pouring your energy into people. It is people that pass around the news of your product. People who bring awareness. People who spread the word. It’s people that makes a company what it is. And this doesn’t only apply to book marketing!

It’s a universal truth in businesses of all kinds!

For example, in today’s marketing world, there is not a person who would not recognize the name of Amazon. It is a multi-million dollar corporation reaching across a global scale in a variety of products. In the world of eBooks it holds the top slot in self and indie publishing.

Why? Because of people.

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the internet, they can each tell 6,000 friends.” — Jeff Bezos

Jess Bezos recognizes the power of the influence of people. He goes on to say:

“Obsess about customers, not competitors.” Jeff Bezos

Here is a man, a powerhouse in today’s market, humbling himself to the influence of the people his company serves.

Think about it? If no one used Amazon. If they went on with going to Wal-Mart on black Friday or never participated in cyber Monday, would Amazon still hold the place it does in today’s market? No, it wouldn’t. It is the overwhelming power of people that Jeff Bezos utilized to make Amazon what it is. He saw a need; he filled it and now look at what he has?

So often, new marketers and entrepreneurs fall into the trap of “Here’s my product, buy it!.” We flood our social media with constant self-promotion and forget: As marketers and entrepreneurs, we must remember it is about people first, not us!

As marketers, we must remember it is about people first, not us! (1)Here are seven things to think about when you start marketing your product.

  1. People buy from entrepreneurs who have something they want.
  2. Satisfaction leads to word of mouth. Word of mouth spreads awareness.
  3. People like to feel like more than a wallet. Make it about them.
  4. Making it about them leads to repeated visits and customer loyalty
  5. People identify with people who take the time to speak with them
  6. There is no product without the audience
  7. People invest time and effort into something they attach too. You can help create that attachment.

Things to Remember:

  • Having a great product must always be about something you want to bring into fruition first and foremost! If you are serious, the passion has to continue into marketing and reaching people!
  • Do NOT see marketing a product as a get rich quick scheme. Many of the companies listed (Amazon, Harley Davidson, Pixar, Harry Potter and Facebook) took years to gain momentum!
  • Recognize a need/ find your niche/ tribe.
  • Anyone can bust out information told over and over on blogs and websites. Find something you want to ask but no one seems to have addressed yet.
  • Anything worth doing is going to take some serious work!
  • 80/20 Rule >> 80% of your engagement must involve your audience; 20% can be you.

Marketing101People2Making money doing what you love is a dream many of us have. We long to quit our jobs and make our burning passion our daily job BUT we must remember, in the end, we want people to know we exist. If your passion is more than a hobby, start networking with people now! Whatever you do, never give up. Success is a process, not a sprint.

 

 

 


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***Interested in writing for us? Want a book review? Would like to guest post or want to offer your own insight? Feel free to contact us at fyresydepublishing@gmail.com! We are always looking for authors and bloggers who want to share their experiences!

 

 

 

 

[Book Marketing 101] Know Your Target Audience!

“Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.” – Robert Rose

Let’s say you just finished writing, editing, and getting beta readers to read your latest, greatest book. You’ve made it the best you can be and are ready to release it to the world.

Wait? Where are the readers you hope to find? How are they going to see your book in a vast world of social media, book promotion and saturated Amazon pages?

If you’re asking these questions, you probably hadn’t taken the time to locate what authors and publishers call the “Target Audience.”

Light it up (1)What is a target audience?

Defined, a target audience is the readership you hope to market your book to. For example, for authors of paranormal romance with a focus on wolf shifters, you’re probably hoping to catch the attention of people who are fans of the shifter sub-genre. Taking it further, what age range are you going for? Are you hoping to catch male or female readers or both?

How can you find them?

  1. Go to your local bookstore. Look around at the different sections of the fantasy, young adult, romance, etc. What are they looking at? When in doubt, talk to them. You don’t have to bash them over the head with the fact you have a book. Just strike up a conversation to find out what books they’ve read recently or recommend. If they seem interested, then, author drop. Offer an Advanced Reader’s Copy. Many love a good free book in exchange for a friendly conversation.
  2. Utilize Amazon’s search bar. Type in some keywords you may think relate (and some that don’t) to your book. What are the shoppers in the kindle and book categories looking at? Take down some lists of some popular titles and utilize the “Customers Also Bought” section. Keep notes of the authors and the book titles.
  3. Use GoodReads. Goodreads has this nice little feature called book lists. Many readers have their TBR (to be read) lists named by genre. For example, for Biker romance lovers, you might find lists titled MC Romance or Biker Romance.
  4. Find your tribe. What this means is google some of the forums, facebook groups, book clubs, etc who have a focus on your genre. Offer ARCs in exchange for reviews and see what they have to say.
  5. Use Demographics. This focuses on where they are located, how old their are, financial standing, etc. Yes this is important. You can use Twitter and Facebook to find such information. Who are your main fans?
  6. Check out Market Trends. This goes along with using Amazon’s search bar. Try to use helpful tools like Google Trends to see what readers are doing. Knowing this can narrow down where you should go and who is looking for your book.
  7. Utilize Google Adwords. Adwords is a powerful tool. It can show you some of the top searched words in Google’s search engine.
  8. Ask a bookseller. While you’re in the bookstore looking for some potential prospects, why not get insight from the store on what is selling? Often they’ll share some of the titles that are flying off the shelves. This can help you greatly because you’re getting an insider’s look at the market.
  9. Offer up some surveys. Get some short answers involving popular subjects and genres. Readers often don’t mind answering these because they get curious as to what it is you’re looking for.
  10. When In Doubt; Consult a Mentor. Talk to other authors who have written your genre and age range. Authors love to help new and upcoming authors get over the plateau because too often, they remember being there. We all started out not knowing a thing. Finding coaches may help alleviate some stress.

Some helpful tools:Light it up

  • KDP Rocket – This is a helpful little tool endorsed by Jeff Goins and the Kindlepreneur. It helps to take away the trouble of hours of keyword typing and research. For a one time price of 97$, this is a powerful tool. Hurry because it looks like it might go to a subscription basis.
  • Kristen Martin’s course, Valiance – Kristen walks you through her own journey as a self-publisher. A five-time Amazon best seller, Kristin clearly has things under control as far as finding and marketing to her target audience. She also offers a neat little pdf on how to write a first draft in two months just for subscribing!
  • Joanna Penn of The Creative Penn has some helpful information that walks you through the self-publishing process and a free eBook to help. She is one of the leading experts on indie and self-publishing. Her writing podcast, The Creative Penn offers different interviews and helpful information as well.
  • Jane Friedman is one of my favorites and another successful self-publisher. Her blog at janefriedman.com is loaded with helpful information.

Remember, you are never alone in this journey! Writing and blogging can be lonely but there are people who are willing to offer their expertise. If you have an experience that you found helped you find your audience, please leave us a comment! We would love to hear from you!

If the content here today helped you and you would like to see some more, why not follow via email, bloglovin or right here on wordpress!

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Interested in writing for us? Want a book review? Would like to guest post or want to offer your own insight? Feel free to contact us! We are always looking for authors who want to share their experiences!

Contact: website: https://fyresydepublishing.com/ | email bramsayauthor@gmail.com | For guest posts, interviews, booking for events, etc contact fyresydepublising@gmail.com