How to Navigate Book Marketing 101

I am delighted to share this article I had the privilege to write for The Writer’s Path blog

In this article, I offer some of my own experience in marketing! I hope you enjoy it and feel free to offer some points of your own!!!

Things found in this post are:

  • What Book Marketing Is…
  • What Book Marketing Is Not..
  • Your Target Audience: Who are they?
  • Your Target Audience: Where are they?
  • Is there a secret?

If you have time, feel free to take a read!

**If you would like to guest post for us here at FyreSyde, feel free to contact us at fyresydepublishing@gmail.com. Please be sure to include your name, email and a pitch for your subject! If we’re a fit, we’ll be sure to post and let you know when we will be posting your article!

 

via How to Navigate Book Marketing 101

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[#NaNoProMo] Budget Social Media; Invest in Live Events

“It is a dimension as vast as space and as timeless as infinity. It is the middle ground between light and shadow, between science and superstition, and it lies between the pit of man’s fears and the summit of his knowledge. This is the dimension of imagination. It is an area which we call the Twilight Zone.” (ie an author’s laptop/PC/Desktop)


Okay, we all know the famous quote above. But I digress. Why I used it is because for some strange reason, we author types (especially us indie published types), have a tendency to avoid our fellow man. Why do I say that? Because until recently, I had the same tendency. We hide behind our laptops and delve into the world of social media, book promo sites, book blitzes and blog tours and still we hope to hit the best-selling list overnight.

Now, before you jump on the “But Blaise, what about so-and-so?” or “What about e-commerce?” band-wagon; let me elaborate because this is something I have heard coached to me by many business coaches in many different seminars. Social media is critical in growing an online presence but it should NOT be your only point of contact. 

If you don’t believe what I say is true, I can go further. As an indie game concept artist, I had the privilege of speaking to a character designer for Marvel, yes that Marvel. In the skype call he told me two things:

 1) Always keep your social media updated frequently

2) Start attending conventions

 To go on, an author I love and is possibly the greatest influence on my own journey, you’ve heard me mention her before, Kristen Martin says that attending book related events is a great way to build your author platform because you are putting yourself face to face with potential readers, other authors and publishers to learn from them.

Those are not your exact words, I know, Kristen.


Without further ado, here are five reasons why I think that events are crucial to building your platform.

  1. Gives your readers a face: How many of us get a thrill from meeting our inspirations face to face? To get to actually talk to them about their accomplishments or ask them their advice or comment on their books. How many of us like to get our books signed in person and shake their hands? I know for me, that is an amazing feeling because it reminds me that the goals I’ve set are possible because so many times they tell me that they felt the same and went through the same trials and doubts. Your readers will be the same. They want to meet you, talk to you, get their books signed personally and learn from you.
  2. Chance to meet some mentors: Not only can you meet your heroes, but you can network with authors that want to mentor and read your work. They are willing or can point you towards potential referrals or possibly network you with the company (if they’re traditionally published) that they published with. Do not be naggy or begging about it but it is a possibility. You can ask editors questions and learn what they look for so you can edit your next manuscript or receive discounts on their services. The possibilities are endless.
  3. Huge Network Opportunity: Guys, you’ve heard so many say it, I know you have. Networking is crucial for book sales and marketing. I have learned this through so many authors and business webinars that it is not even funny. Conventions and book festivals are an amazing way to meet new authors, potential returning clients and contacts for your books and blogs. Yes, social media is great for turn-around and growing email lists but how hard are you working when you could spend the money you spend on Facebook ads to go out to the convention or festival and manually do what Facebook pays people to do. For example, my last ad campaign for Blessing of Luna reached over 300 people. Sounds great, right? I thought that too until almost all of those reached were paid to click and address ads. Talk about a let most-of-the-important-things-in-the-world-accomplished-by-people-who-kept-trying-when-there-seemed-no-hope-inspirational-quote-julie-flygare-narcolepsy-spokesperson-author-speakerdown. Budget the post boosting and splurge on the cons and festivals.
  4. Inspiration time: You want to talk about a plethora of inspiration? Events like cons and festivals are always full of groups of people who don’t know each other from Adam or Eve but get together and talk about common hobbies, strategies that worked for them or guys, can we say book swaps? Guest blog post opportunities? Maybe even a blog tour? Book blitzes? And these folks might be willing to do it if you do it for them. Why would you not want to meet and greet these folks? Book ideas abound, collab opportunities. Everything you read about in self-publishing blogs for marketing is just 100$ away or you can sometimes get early bird specials if you sign up early.
  5. Scouting opportunities: Guys, this is a big one. Huge. Almost every convention you go to, there are scouting opportunities. Publishing companies, editors, freelancers, etc are all there. They are looking. You actually get to talk to them instead of waiting five months for an email. Some of them will even look at your proposal on the floor if they’re open to it. Again, don’t be pushy, they’re busy and have so many folks wanting to get looked at. I can say this because I’ve seen them in person at conventions like A-kon. They are there but you aren’t going to meet them behind your laptop.

***For #NaNoProMo, I want to add some great ways I’ve found to offline market that have worked for me personally!***

  1. Book store appearances – Seek out your local bookstores or those in closeAdvertFlier proximity and call them to see if they will allow you to sign and sell your books in their stores. You would be amazed how excited so many of them are. Plus, you have gotten into the system. They’ll most likely ask you to return again for subsequent titles.
  2. Conventions – These are not just for science fiction, cosplayers, etc. I sold out of my book and had to switch to invoicing. Many interviews I got were from attending a convention. You meet other authors and build life long friendships.
  3. Book Festivals – You may or may not sell in a room full of other authors but hey, it’s a great thing to look at. You get to meet and network and get your book out there and do some book and review swaps.
  4. Libraries – Donate to libraries! Again this is a great networking opportunity and they want authors to come in and talk and read!
  5. Pass out ARCs – Free titles may seem like it hurts like heck but ARCs are a great review opportunity and who says no to free books?
  6. Ask for reviews – This was the hardest one. I was so nervous about sounding like I was begging but you would truly be amazed how many of them are willing to offer Businesscardtheir feedback and reviews. You never know if you don’t ask.
  7. Pass out business cards – Always have a PROFESSIONAL* business card! You can pass them out to so many people! Many are more than happy to take them and even ask if they can take them. Be sure to include Amazon and website links!
  8. Book swag – Book marks are a great tool to get your book’s cover out there and heck you can offer them for free. Many people are more than willing to take them and often couple your book with them!
  9. Make Fliers – You have to be willing to hoof it. Take the days you have off, open word and use a template to make your fliers. Starbucks is amazing with their community calendars and they’re everywhere!!! Grab a coffee, post your flier and head on to the next location. If you have an event at a bookstore, ask the manager if they provide fliers. If not, ask them if they’d be willing to use yours!
  10. Name Drop your book/ Tell them you’re an author! – Guys, I know this sounds strange but I kid you not. Blessing of Luna has been sold at restaurants, grocery stores, and even at the end of an event. I just approached someone in the romance isle and starting talking! Always have a book! You would be amazed what can happen!

* What I mean by professional is always have a .com, .net, etc. It has an air of professionalism and ongoing pursuit. Invest the money. Many domains like Bluehost, GoDaddy, HostGator, WordPress, etc have their own hosts.

So, I hope this has helped you. This knowledge was gleaned from trial and error, seeking mentorships and just asking managers and professional marketers. The cruel and harsh truth is, our market is saturated but it doesn’t mean we have to fight each other. There are readers who want to read our work, heck, maybe both of our books if we work with a partner to promote our books. Social Media is a black hole that is necessary for an online presence but at the same time, offline marketing gets you out there! Try for yourself!

[Book Tour] Startoucher by C.J Odle

Sci fi / Fantasy
Date Published: February 17, 2018
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Humanity is put on trial by the aliens who seeded life on Earth.
 After 3.8 billion years, the alien creators of life on Earth return to evaluate the results of their experiment. One species is found to be an extreme danger to itself and others – Humanity. Evidence for the continuation of the species hangs by a thread.
 
Jake Connolly, talented up and coming LA lawyer, has a hidden psychic side long suppressed. When a series of intense visionary experiences threaten to derail his life, he is dragged unwillingly towards mysterious events deep in the Mojave Desert. What he discovers there changes him forever, and will affect the lives of everyone on the planet.
 
As the world watches its destiny unfold, humanity is forced to fight for its survival in a Galactic court and justify its existence to far superior beings.
 
An innovative, intelligent, and mystical novel that asks the biggest questions of all.
 
Where are we from…where are we going…how much have we truly evolved?…

Guest Post 

Why I live and write in the Peruvian Amazon

A lot of people wonder why I live in the jungle. Truth be told, I had no choice but to follow a path that led me here around fourteen years ago. In the early 2000’s, I had a series of increasingly vivid and unsettling dreams and visions. I’d always been psychic, and for many years previously had worked as an astrologer and tarot card reader, but these new visions were much stronger and compelled me to research what this ongoing process might signify.

I soon discovered that these experiences were typical of what would be considered a shamanic calling, a message from the spirits and spiritual world to follow a new path as a healer. For nearly four years I resisted, until it became unbearable, and in desperation I booked a trip to Peru to work with Amazonian Shamans. Thus begin a six year apprenticeship, where I initially split my time between the U.K. and Peru, and then in late 2008, moved with my wife to actually live in the jungle more or less full time.

For the last few years we have been building a small healing and conservation center, and somehow I managed to find the time to write Startoucher whilst the final building work was being completed. Writing it would seem, is something that you feel compelled to do, irrespective of whatever else is going on in your life.

On the piece of land where we live, are small monkeys, a large variety of birds, including owls, hawks and small eagles, amazing butterflies, large jungle rodents, and a huge number of insects, some of which do like to bite! The high jungle is basically a mountain covered in green, and so dense with trees. Destiny led my wife and I to be here, and this inspiring nature is the backdrop to ideas that surface for writing.

There is no mains electricity, internet or phone signal at our center, and so the initial notes and scene by scene treatment for Startoucher was written in long hand. We have a small office in town, and later drafts of the book were written on a computer there. After the often intense process of sitting in front of a screen for many hours trying to squeeze words out, it’s always a blessing to drive back to the jungle, and to be welcomed by the trees and fresh air.

Although living as a writer in the amazon has its challenges, it’s always an adventure!


About the Author

C.J. Odle is an author and ayahuascero (works with medicinal plants) living in a small conservation and healing center in the Peruvian amazon.

Born in 1961, from an early age he developed an interest in science fiction and fantasy. Around the age of 17 he began to study divination, which led to a career of over 35 years working as an astrologer and psychic. He has written four previous books, all non-fiction and mind body spirit titles.
In his early forties he experienced a psychic crisis, which led him to Peru to complete a 6 year apprenticeship in Amazonian shamanism. He still lives in the jungle in Peru with his wife. Startoucher is his first novel.

Contact Links

Website

Goodreads

Purchase Links

Amazon

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Excerpt:

Jake lay unconscious, his naked form stretched out on a bed of crystals extruding from the floor. They pulsed green and yellow, switching to a rainbow of different colors as they reached the head. The being known as Sirius read them as expertly as a doctor from Earth might have read a medical file. The creature’s impenetrable dark eyes swept over Jake as it analyzed and extrapolated. Yes, this one would be suitable. But then, Sirius had known that since the moment they’d acquired the human in the desert. Vega had agreed, but its assertion did not seem to be based on data. Very few of its assertions seemed to be, these days.

The operating room had none of the severe geometry of the world outside. An operating room there would have been a place of chrome and antiseptic white, square edges and sharpness. Even the scents would have been sharp and sterile, the smell of anesthetic and alcohol wipes.

Here, there were no straight lines, no harsh colors. Shapes and surfaces flowed into one another as if grown, and perhaps they were. A bright, pristine, and open space, light emanated softly from the walls, with a subtle tinge of orange yellow reflecting the ambiance of the nearest star. Equipment extended from the ceiling, mechanical arms and laser tools for delicate work. Glistening crystal and delicate glass, intricate metalwork and lines that seemed as much for decoration as to carry power.

It was a place of beauty, just as much as one of function. Those who created it had not seen the need for a distinction between such concepts.

Sirius stood over the recumbent body and decided it was time to begin. The alien touched one of the large crystals supporting Jake’s head, and waves of yellow light began to pulse into his brain. Sirius watched for signs of consciousness, and when the eyelids flickered open, it stepped back. For the procedure to be successful, it was necessary for the human to be conscious, but Sirius knew it would be immobile and feel no pain.


 

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