Posted on Leave a comment

Don’t Focus the Book: Build A Strong Brand

There seems to be a misunderstanding amongst today’s massive sea of Indie and self-publishing authors. They are more apt to ride the coat tails of a single title or series rather than focusing on building themselves as a brand.

Whether we like it or not, we as authors will most likely not be remembered for a single title. It is imperative we learn this if we wish to be recognized in the industry.

One of the leading gurus I know on this subject is Rachel Thompson. She has some very good points on why authors need to focus on building their brand and not their book titles. I would recommend her blog to anyone struggling to build their platforms.

I’m Not a Brand; I’m An Author

Photo by Khadeeja Yasser on Unsplash

And Apple is just an iPhone. Starbucks is just coffee. Pixar is just known for Frozen and Frozen II. Wait, no they aren’t.

How many times have you seen a well-known author walk around calling themselves by the title of their books? Probably never. For example, we don’t walk up to JK Rowling and say, “Oh you’re the author of Harry Potter!” If you meet her (which if you do, please get an autograph for me too!), you probably greet her by Ms. Rowling and have her sign her book. Why? Because she builds her brand, not her books. Going further, did you ever wonder why Ms. Rowling went under the name of Robert Galbraith before her secret was leaked?

It’s because she wanted to see if people were loyal to her as an author rather than being loyal to her only for Harry Potter.

Stephen King doesn’t tweet about his books or identify himself by a single book but rather tweets about what he’s passionate about and brands his name. More on this later.

If that doesn’t prove a point, I don’t know what will.

Titles Come and Go

Yet another reason why an author should avoid promoting a single title: They come and go as do series. I learned this when promoting Blessing of Luna. I focused so much on making banners, bookmarks, cards, social profiles, you name it on a single title. It wound up being a huge waste of time and resources. When FyreSyde — and now with the opening of Greenwood Grove Booksellers — came I had to repurchase everything I spent hundreds to obtain. Truthfully, I should’ve held the release until I had at least two more titles and knew for sure what my business plan was.

Titles come and titles go but you as the author will remain constant in your personality and approachability. Focus on relating to people as your brand name; it is what readers will bond to and potential readers will buy for.

You’re More Than Your Book

An author platform doesn’t only focus on you as an author. Too often “writers” think all we can do is write about writing. This is not the case. For me, I took Rachel’s advice and focused on five keywords I’m passionate about that don’t focus solely on writing. This offers people a bigger picture of me and less of that of a salesman at their door wanting them to buy buy buy.

Photo by Ian Schneider on Unsplash

Look at the themes of your book. What do you find yourself trying to bring attention to? Are you a mental health advocate? Do you have a deep backstory you want to share or are sympathetic to? Are you trying to bring attention to the effects humanity has on nature? Use those passions to bond with each of those niches. These are all potential readers who will attach to you for being a human being.

To make this personal, I’ve decided to share mine: Gardening, Sustainability, Books, True Crime (yes, I like to study serial killers), and Marketing (there are more but these are the main ones). These keywords take up large amounts of my blog posts and social media posts for those who follow and know me.

You’ve heard this a million times: One of the most powerful tools in building an author platform is to have a blog. It builds credibility and leaves valuable “digital bread crumbs” that can lead people back to your book.

I cannot tell you how many people I’ve coached to start a blog, telling them they will find more people are locating them than if they just blabbed on social media about their books.

Tip: Knowing your passion keywords will alleviate the stress of not knowing what to blog about or to post on social media.

Pro — Tip: Avoid Branding Dilution

Photo by Mikael Seegen on Unsplash

In this article, Rachel Thompson (Rachel Thompson) makes a strong argument as to why focusing on promoting a single title is potentially dangerous. New authors become so excited about their book, they create social media profiles based around it. To paraphrase her:

What happens when book two or book three come around? — Rachel Thompson

You might feel like you have to make different profiles for each title or series. To once again draw from Rachel’s article, this is called “brand dilution.” Meaning, readers who found you for book one (or series one) will either have to follow the other profiles or become so flustered they stop reading altogether. I’m no expert but the latter doesn’t seem too great.

Getting stuck managing multiple profiles for the same series can cause horrendous stress and thus “dead” profiles and abandoned accounts.

If you find you are struggling with branding, I highly recommend any of Rachel’s books. They have been lifesavers on many occasions and her poetry is absolutely beautiful.


Posted on Leave a comment

[Failure pt.2] You’re Going to Experience It…We all Do

FearisALiar

We’re all going to fail at something. 

It’s something that’s hard to swallow but true. We are all going to fail at something. It could be from something simple to breaking a key off in a door lock or something big like a failed book title. 

The beauty is, there’s nothing wrong with it as long as you choose to keep trying. This is the difference between a failure and someone who fails. The failure stays down and quits fighting while the one who fails keeps getting up and trying new things.

“Success is not final; failure is not fatal: it is the courage to continue that counts.” — Winston Churchill  

 

It’s perfectly fine if your first trial fails. It’s supposed to!

 As an author, I am constantly learning to accept there are projects that may not see the light of day for one reason or another. The beauty of it is, it’s okay. Odds are you’re not going to have a perfect first draft. As a matter of fact, it’s most likely going to be horrible, however, the most important thing is for it to simply exist. You can’t edit a blank canvas 12071-terry-pratchett-first-draft-quotebut you can edit a bad first draft.

We see it all the time. New editions of books, remakes of games, character designs updated after years. These are people who realize that they’re allowed to edit or fix something. They developed their skills, honed them and got back in the saddle. Whatever you, never settle on your first draft of anything being your magnum opus. It won’t be. It’s not supposed to be.

The Wright Brothers went through many stages of the first planes which failed miserably. J.K Rowling wrote her first draft on a napkin and received multiple rejections on Harry Potter before it got picked up.

Allow yourself to fail. In the long run, it is the ultimate teacher and can make something turn into something else you never thought of.

 

Starting is Hard….

 

“The hardest thing to do is to start.” — Stephen King

He was right. Beginning anything new is terrifying. You may fear not having enough money, enough time, giving up something like binge watching Netflix, feeling you’re too advanced in age? 

 If this is you (because it was and sometimes still is me) ask why you’re terrified? Then weight the pros and cons. What do you have to benefit from being willing to fail? What do you have to lose? 

 Then remember: “I’m not alone. Others have failed before and become great. I can do this too.”

 Every single success story from Apple to Pixar, from Harry Potter to Twilight, have experienced failure. The difference, they didn’t quit. They took the hits and got back up.

To quote a very amazing rat: “Change is nature, dad and it starts when we decide.” 159578a41f29f4b8a14c080117a55d8d


 Got any comments? Feedback on what you’ve read or something to add? Feel free to leave it in the comments! We love to hear from our readers! If you want to support FyreSyde or see what we’re up to, feel free to subscribe! 

Want to write for us? Get an interview? Have questions or need advice, feel free to contact us at fyresydepublishing@gmail.com! We’re open to guest posts anytime. It usually takes at least 24-hours for Blaise to respond but she does her best. Patience is appreciated.

Posted on Leave a comment

[Marketing101] The 80/20 Rule

Marketing-Quotes-8If you’ve been on social media, and I know you have, for any amount of time, you have probably come across the 80/20 Rule at some point.

This little rule can change so many things if applied correctly.

Now, I think anyone who sells anything can agree that getting posts bashing a reader over the brain with “Buy my…” can not only result in massive brain hemorrhaging but also send people running as fast as they can to the “unfollow”, “unlike”, etc button.

Why is this?

Because in marketing, people want to be seen as valuable. They want to feel like the services they’re being offered fills a need that they have. Truth is, they may not even know they have it. They want to feel like they’re being invested in and appreciated.

We need to focus not on what people are giving us but what we are giving to them. We need to focus on how they feel when they’ve invested their time and money into a dream they know little about.

“If I know how to make you feel good, then odds are, you will keep coming back.” Danny Meyer, CEO of Union Square Hospitality Group and Founder of Shake Shack

So what is the 80/20 Rule?

Put simply, in terms of posting on social media, it’s focusing 20% of the content on one’s own product, service, etc while focusing 80% on your readers. Whoever they may be.764348-Gary-Vaynerchuk-Quote-The-best-marketing-strategy-ever-CARE

You can do this by sharing articles about topics close to your heart, adventures in starting up your business, inspirational quotes and retweeting and commenting on their content.

Social media has made it so easy for us to just spam our streams with me, me, me. The truth is it’s not a “me” market, especially as an author, artist, etc. Getting in the mindset of a market of “we” can make a world of difference.

“One of the best ways to let people know about your book is to not talk about it yourself, but to let readers know about it in other ways, and get them talking.”

Rachel Thompson, Founder of BadRedHeadMedia

Rachel Thompson is one of the leading ladies in the world of book marketing. She has written some of the most amazing books titled The 30-Day Book Marketing Challenge and How to Best Optimize Blog Posts for SEO: 25 Tested Tips Writers Need to Know Now.She is also the founder and organizer of NaNoProMo featuring some of the leading names and their advice on how to market social media among other valuable subjects.

In her blog, titled How To Develop and Perfect Your Book Marketing, she offers some helpful resources and advice on how to enhance your marketing and turn you “me” view into a “we” view. I would recommend reading her blog for any a

The truth is, in the end we’re all living beings with jobs, struggles and times when funds are tight.

As a bonus, check out this article about the 80/20 Rule in regards to time management!

 

 

 

Posted on Leave a comment

[Newsletter] New Projects, Appearances, Oh My!

“Amateurs sit and wait for inspiration, the rest of us just get up and go to work.” _ Stephen King

I wanted to give everyone who reads the blog a bit of an update and offer some places you can go to learn a bit more about what’s going on and what you can look forward to from FyreSyde.


A Shoutout to My Readers! I love you all!!!!

giphy

 

It has blown me away just how many people walked up to shake my hand and struck up a conversation, asked questions and inquired about what it meant to finish a book and get it published. It has been a humbling experience! I love my readers so much!!! All of you!!!

 


Some Places of Interest:

To just offer up a few things that have been going on. For the past two months, I have done multiple interviews, a Radio Show appearance and multiple signings all across the greater Denton/Dallas/Fort Worth area.

If you’d like to meet me in person, I welcome you to check out the appearances page! I update it regularly as best I can with where I’m going to be and when! I would love to meet you!

A few interviews have been posted as well if you would like to read them and offer feedback! These include guest posts on other blogs as well that I would recommend you to follow and read!

If you would like to guest post, get an interview of your own, want a book review or are curious about the services offered here, I highly recommend checking out these pages.

I also welcome you to follow us on Twitter, Facebook, Goodreads and my new authorpage.com page for updates and short stories!


Some Things to Look Forward To:

Okay! So here it is, the section letting you know just what to expect in the next year! Follow us here or any of our social media for information regarding these new opportunities!

  1. Compilation Opportunities: As many of you know, FyreSyde’s main focus is not on our own goals, books, etc. We want to be about you: the readers and the authors. Something Blaise has wanted to do and will be doing her best to put into effect is to open up theme-based compilations to authors of all kinds. For now, they will be in the form of posts either here or on a blogspot. At this time, there is no intention of making a printed version. Only an online magazine. If this changes, there will be an announcement. Please keep in mind, as of now, Blaise is the only one who will run it. She will personally be screening each piece submitted. As this is the case, there will most likely be a maximum number of accepted submissions. More info will be provided the closer it gets. If you want to keep up with this project, follow or subscribe via email!
  2. Editing Services: As of now, all that is offered here on FyreSyde as far as paid services is the 60-minute marketing consultation. In 2019, Blaise plans on opening up editing opportunities as well.
  3. Cover Reveals: FyreSyde will officially open cover reveal opportunities for authors or artists who want to get their covers seen for a very low price.
  4. Fundraisers/ Charity events/ Runs: FyreSyde will begin reaching out to its communities as well. This will come in the form of sponsorships, charity events and fundraisers. The first is the Halloween Charity Event happening in October!

So many fun things coming down the pike! For those who want to know, this Dean-is-in-Music-Ministry-nowDecember will mark FyreSyde’s first birthday!! 


New Projects and Bane of Tenebris

You guys have been so amazing with Luna’s release. It really is heartwarming to learn so many of you have received it so well and offered some truly wonderful feedback.

This being said, I have an announcement to make about a new, secret project I’ve put into the works. It will precede Bane of Tenebris as I have been experiencing some burn-out on the second book. As this is a highly anticipated release, I will be taking the utmost of care to make the book as good as it can be.

The secret project is a psychological thriller I hope to have released by the end of this year. If this isn’t doable for any reason, I will be updating you, the readers.

The second installment of the Wolfgods, Bane of Tenebris has been given a tentative release date for June of 2019. Beta readers are encouraged to contact me via facebook to be invited to the beta reading group.


The Return of Marketing101 and Regular Posting Schedules

For those of you keeping up with me on social media, you probably know I’ve been taking it easy this summer in an attempt to rest my brain. This is all true!

I will be returning August 5, 2018 with regular posting and more Marketing101 posts for you all to enjoy and hopefully glean some information from!

Until then, please check out some of the amazing books posted here to support fellow authors! See you all again soon!!! Keep going and stay productive!!!

“There is no royal, flower-strewn path to success. And if there is, I have not found it. For if I have accomplished anything in life, it is because I have been willing to work hard.” ~ C.J. Walker

Posted on Leave a comment

How to Navigate Book Marketing 101

I am delighted to share this article I had the privilege to write for The Writer’s Path blog

In this article, I offer some of my own experience in marketing! I hope you enjoy it and feel free to offer some points of your own!!!

Things found in this post are:

  • What Book Marketing Is…
  • What Book Marketing Is Not..
  • Your Target Audience: Who are they?
  • Your Target Audience: Where are they?
  • Is there a secret?

If you have time, feel free to take a read!

**If you would like to guest post for us here at FyreSyde, feel free to contact us at fyresydepublishing@gmail.com. Please be sure to include your name, email and a pitch for your subject! If we’re a fit, we’ll be sure to post and let you know when we will be posting your article!

 

via How to Navigate Book Marketing 101

Posted on Leave a comment

[Book Blitz] Blessing of Luna by Blaise Ramsay

Blessing of Luna banner
This is my stop during the book blitz for Blessing of Luna by Blaise Ramsay. This book blitz is organized by Lola’s Blog Tours. The book blitz runs from 11 till 17 June. See the tour schedule here.

Blessing of LunaBlessing of Luna (Wolf Gods #1)
By Blaise Ramsay
Genre: Paranormal Romance
Age category: Adult
Release Date: April 20, 2018

Blurb:
Damien Pierce wasn’t like normal people. Since he was young, he learned that he had the uncanny ability to heal himself almost immediately. At fifteen he astounded the small town of Big Timber, Montana when an SUV hit him only to find he survived the encounter without suffering any major injuries.

After moving away for ten years, losing his mother and slipping into a deep sense of depression, Damien’s father moves them back home in an attempt to give Damien a sense of normalcy.

Enter Jillian Styles, the immortal, beautiful lycan that has been looking for the soul of her long, lost lover who after many years of being reborn into new bodies, his soul simply vanishes into the tides of time. When Jill first sees Damien, she knows immediately he is the one she had been looking for.

When an old enemy begins re-igniting the flames of a centuries old war, Damien must come to grips with a cruel fact that he is not human while nurturing feelings for the beautiful woman who captured his affection.

Now Damien must delve deeper into the world of the supernatural with the help of the mysterious Alexander Kain and Jillian. He’s about to learn, the secret sleeping within him is much more than he ever could have imagined.

You can find Blessing of Luna on Goodreads

You can buy Blessing of Luna here:
Amazon e-copy
Amazon Paperback
Blessing of Luna is available to read with Kindle Unlimited. A portion of the proceeds of each book sold will go to a charity.

The first five chapters are available to read for free are on Wattpad.

Blaise RamsayAbout the Author:
FyreSyde Publishing owner and founder Blaise Ramsay worked over fifteen years in the graphic design industry, with some experience in indie gaming. Recently she shifted her attention to the world of literature with her debut paranormal romance series, Wolf gods. The debut title, Blessing of Luna is set to release in 2018. She currently lives in North Texas with her two children, her husband and pets. A UTD graduate with a Bachelor’s in History with an intention on teaching, Blaise decided that the world of teaching just wasn’t for her. A stay at home mother of two, business owner and self-publisher, Blaise loves to meet new people and encourage others to follow their dreams through weekly posts to her Instagram, twitter, Facebook and blog.

You can find and contact Blaise Ramsay here:
Website
Facebook
Twitter
Instagram
Goodreads
Amazon

Giveaway
There is a tour wide giveaway for the book blitz of Blessing of Luna. One winner will win both an e-copy and paperback copy of Blessing of Luna by Blaise Ramsay.

For a chance to win, enter the rafflecopter below:
a Rafflecopter giveaway


banner Lola's Blog Tours

Posted on Leave a comment

3 Moves Entrepreneurs Must Make by Gerald Pilcher

There’s a lot of pressure for small-business owners to be masters of every aspect of their business. This is especially true when you’re first starting out and are often a one-person […] With somewhat limited resources and fear of failing, small-business owners will often push challenging tasks to the back burner. This may work out […]

via 3 Hard Moves Entrepreneurs Must Make — Gerald Pilcher

Posted on Leave a comment

[Marketing 101] The Importance of Investing in People

Marketing101People4When you hear the names Harley Davidson, Ed Catmull, J.K Rowling, Jeff Bezos and Mark Zuckerberg, what do you think of?

Do you think of motorcycles? How about Pixar? Harry Potter? Amazon or of course, Facebook?

What do all these success stories have in common? Yes, they have overwhelmingly popular brands making thousands of dollars every day. BUT! What is it they all have in common? What gave them the appeal? Did they just wake up and have these massive empires?

The answer is an all over resounding, NO!

These people had something they wanted to share with the world. Something they dreamed of and wanted to see successful. But how were they going to do this? Just post it up and wish or hope people would find their product if they decided to do no marketing whatsoever?

There was no social media when many of these great success stories came to fruition so what did they do to make such monumental impacts?

Simple. They saw the answer in front of them. Something so easily overlooked in a world saturated with desires to be famous and get rich quick goals. It wasn’t about them.

As marketers, we must remember it is about people first, not us! (2)They realized early on… in order to have a successful product, you need to focus on pouring your energy into people. It is people that pass around the news of your product. People who bring awareness. People who spread the word. It’s people that makes a company what it is. And this doesn’t only apply to book marketing!

It’s a universal truth in businesses of all kinds!

For example, in today’s marketing world, there is not a person who would not recognize the name of Amazon. It is a multi-million dollar corporation reaching across a global scale in a variety of products. In the world of eBooks it holds the top slot in self and indie publishing.

Why? Because of people.

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the internet, they can each tell 6,000 friends.” — Jeff Bezos

Jess Bezos recognizes the power of the influence of people. He goes on to say:

“Obsess about customers, not competitors.” Jeff Bezos

Here is a man, a powerhouse in today’s market, humbling himself to the influence of the people his company serves.

Think about it? If no one used Amazon. If they went on with going to Wal-Mart on black Friday or never participated in cyber Monday, would Amazon still hold the place it does in today’s market? No, it wouldn’t. It is the overwhelming power of people that Jeff Bezos utilized to make Amazon what it is. He saw a need; he filled it and now look at what he has?

So often, new marketers and entrepreneurs fall into the trap of “Here’s my product, buy it!.” We flood our social media with constant self-promotion and forget: As marketers and entrepreneurs, we must remember it is about people first, not us!

As marketers, we must remember it is about people first, not us! (1)Here are seven things to think about when you start marketing your product.

  1. People buy from entrepreneurs who have something they want.
  2. Satisfaction leads to word of mouth. Word of mouth spreads awareness.
  3. People like to feel like more than a wallet. Make it about them.
  4. Making it about them leads to repeated visits and customer loyalty
  5. People identify with people who take the time to speak with them
  6. There is no product without the audience
  7. People invest time and effort into something they attach too. You can help create that attachment.

Things to Remember:

  • Having a great product must always be about something you want to bring into fruition first and foremost! If you are serious, the passion has to continue into marketing and reaching people!
  • Do NOT see marketing a product as a get rich quick scheme. Many of the companies listed (Amazon, Harley Davidson, Pixar, Harry Potter and Facebook) took years to gain momentum!
  • Recognize a need/ find your niche/ tribe.
  • Anyone can bust out information told over and over on blogs and websites. Find something you want to ask but no one seems to have addressed yet.
  • Anything worth doing is going to take some serious work!
  • 80/20 Rule >> 80% of your engagement must involve your audience; 20% can be you.

Marketing101People2Making money doing what you love is a dream many of us have. We long to quit our jobs and make our burning passion our daily job BUT we must remember, in the end, we want people to know we exist. If your passion is more than a hobby, start networking with people now! Whatever you do, never give up. Success is a process, not a sprint.


Before you go….

***If you like the content, please hit the follow button. Shares are appreciated!*** 

***Interested in writing for us? Want a book review? Would like to guest post or want to offer your own insight? Feel free to contact us at fyresydepublishing@gmail.com! We are always looking for authors and bloggers who want to share their experiences!

Posted on Leave a comment

[Book Blitz] Blessing of Luna by Blaise Ramsay

Blessing of Luna
Blaise Ramsay
(Wolf gods #1)
Publication date: April 20th 2018
Genres: Adult, Paranormal, Romance

Lonely. That’s how it felt when Damien Pierce returned to Big Timber, Montana. It had been his childhood home until the day he was hit by a speeding car only to learn he wasn’t badly hurt. The experience landed him the label of the town freakshow.

Following the death of his foster mom, Damien soon disconnected from the world around him. That was at least, until he met her. She looked human but something about made her appear otherworldly to him. He knew he shouldn’t but he wanted her. He would do anything to get to know her. To have her.

Jillian Styles was immortal. Cursed by a dark god never to find rest. A shifter capable of taking the form of a beautiful wolf. She had searched for her lover’s reincarnated soul for centuries only to find he was nowhere to be found. When she meets Damien, her world is turned upside down. She falls in love with him instantly and begins to pursue him.

However, Damien soon learns the darker part of Jill’s world. He finds himself on the hit list of the same vampire Lord responsible for killing Jill’s lover and reigniting the flames of an old war. His daughter desires Damien and vows to have him at any cost.

With the help of Alexander Kain, the mysterious wolf shifting soldier, Damien will learn what he thought he knew was only tip of the paranormal iceberg. He soon finds himself in the eyes of a vindictive and rage-filled dark god.

If you like hot lycanthrope guys, overly possessive vampire chicks, vindictive gods, strong female leads and some hot sex scenes, this book is for you.

Goodreads / Amazon / Barnes & Noble / Kobo

EXCERPT:

Realization hit Damien as to who he was staring down. The same dark god that had challenged him stood in Lilith’s form. Damien’s heart inside his chest burned as he thought about Kain and all he’d done for him. Jill. Dad…Rob…Gabriel…Holt…Chelsea.

“Looks like it’s just you and me, Damien. You can surrender and die in peace or you can fight and die anyway. Your choice.”

Save him. Luna’s voice inside of Damien’s mind drew his attention. Save him. I beg of you. Please.

Damien’s body became surrounded with a radiant light so bright it forced Lilith step back. Her wing covered her face. He braced himself on his front legs, roaring at the monster in front of him responsible for taking so much.

The light became so intense not even the lycans could stare at it.

When it finally faded, Damien stood in his true lycan form. His white fur blew in the wind like mist at the tip of his stiffened ears to the end of his tail. The dark markings of his wolf form only seen on the tips of his ears, feet and tail. The fur on the back of his neck was thicker, almost resembling a mane.

“By the gods, he looks like…” Lune stood in awe.

“Tenebris.” Gabriel’s finished, his voice nothing but a whisper.

Stoker used the opportunity to sneak off, nursing the wound on his arm inflicted by Gabriel when he shifted into his full lycan form.

The vampires hissed at the light rising from the east, trying to flee towards the waning night. They had fallen right into Damien’s plan and were intercepted. Howls and snarls joined dying screams as the vampires were overwhelmed.

“What trickery is this?!” Lilith’s fangs spat as she tried to speak.

Damien ignored her, seeing the fear in her eyes as he made his way over to Kain on the ground.

The alpha was so weak he couldn’t retain his shifted form.

“Kain.” Damien’s voice was a comfortable echo. Warm and reassuring. “Alex. Can you hear me?”

Kain opened his eyes, slightly jumping. “Tenebris?”

Damien shook his head. “No. It’s me.”

“Damien. How?”

Damien took Kain’s jacket he was always wearing around his waist and covered his friend with it. “Stay here. Don’t move and don’t die.”

He stood back up and went to face Lilith. The lycans in his way stepped aside, their heads bowed. “This ends here, Lilith. You won’t hurt anyone else.”

Author Bio:

FyreSyde Publishing owner and founder Blaise Ramsay worked over fifteen years in the graphic design industry, with some experience in indie gaming. Recently she shifted her attention to the world of literature with her debut paranormal romance series, Wolf gods. The debut title, Blessing of Luna is set to release in 2018. She currently lives in North Texas with her two children, her husband and pets. A UTD graduate with a Bachelor’s in History with an intention on teaching, Blaise decided that the world of teaching just wasn’t for her. A stay at home mother of two, business owner and self-publisher, Blaise loves to meet new people and encourage others to follow their dreams through weekly posts to her instagram, twitter, facebook and blog.

Feel free to contact Blaise for an author interview, guest blog opportunities and book reviews. Visit our affiliates’ page for a chance to see how you can get a hold on some of the books we have reviewed.

Website / Goodreads / Facebook / Twitter

 

GIVEAWAY!

a Rafflecopter giveaway

XBTBanner1

 

Posted on Leave a comment

[Book Blitz] Blessing of Luna by Blaise Ramsay

 

 

New Adult Paranormal Romance
Date Published:  4/20/2018
Publisher: FyreSyde Publishing
 
 photo add-to-goodreads-button_zpsc7b3c634.png
Lonely. That’s how it felt when Damien Pierce returned to Big Timber, Montana. It had been his childhood home until the day he was hit by a speeding car only to learn he wasn’t badly hurt. The experience landed him the label of the town freakshow.
Following the death of his foster mom, Damien soon disconnected from the world around him. That was at least, until he met her. She looked human but something about made her appear otherworldly to him. He knew he shouldn’t but he wanted her. He would do anything to get to know her. To have her.
Jillian Styles was immortal. Cursed by a dark god never to find rest. A shifter capable of taking the form of a beautiful wolf. She had searched for her lover’s reincarnated soul for centuries only to find he was nowhere to be found. When she meets Damien, her world is turned upside down. She falls in love with him instantly and begins to pursue him.
However, Damien soon learns the darker part of Jill’s world. He finds himself on the hit list of the same vampire Lord responsible for killing Jill’s lover and reigniting the flames of an old war. His daughter desires Damien and vows to have him at any cost.
With the help of Alexander Kain, the mysterious wolf shifting soldier, Damien will learn what he thought he knew was only tip of the paranormal iceberg. He soon finds himself in the eyes of a vindictive and rage-filled dark god.
If you like hot lycanthrope guys, overly possessive vampire chicks, vindictive gods, strong female leads and some hot sex scenes, this book is for you.
 
Excerpt
Realization hit Damien as to who he was staring down. The same dark god that had challenged him stood in Lilith’s form. Damien’s heart inside his chest burned as he thought about Kain and all he’d done for him. Jill. Dad…Rob…Gabriel…Holt…Chelsea.
“Looks like it’s just you and me, Damien. You can surrender and die in peace or you can fight and die anyway. Your choice.”
Save him. Luna’s voice inside of Damien’s mind drew his attention. Save him. I beg of you. Please.
Damien’s body became surrounded with a radiant light so bright it forced Lilith step back. Her wing covered her face. He braced himself on his front legs, roaring at the monster in front of him responsible for taking so much.
The light became so intense not even the lycans could stare at it.
When it finally faded, Damien stood in his true lycan form. His white fur blew in the wind like mist at the tip of his stiffened ears to the end of his tail. The dark markings of his wolf form only seen on the tips of his ears, feet and tail. The fur on the back of his neck was thicker, almost resembling a mane.
“By the gods, he looks like…” Lune stood in awe.
“Tenebris.” Gabriel finished, his voice nothing but a whisper.
Stoker used the opportunity to sneak off, nursing the wound on his arm inflicted by Gabriel when he shifted into his full lycan form.
The vampires hissed at the light rising from the east, trying to flee towards the waning night. They had fallen right into Damien’s plan and were intercepted. Howls and snarls joined dying screams as the vampires were overwhelmed.
“What trickery is this?!” Lilith’s fangs spat as she tried to speak.
Damien ignored her, seeing the fear in her eyes as he made his way over to Kain on the ground.
The alpha was so weak he couldn’t retain his shifted form.
“Kain.” Damien’s voice was a comfortable echo. Warm and reassuring. “Alex. Can you hear me?”
Kain opened his eyes, slightly jumping. “Tenebris?”
Damien shook his head. “No. It’s me.”
“Damien. How?”
Damien took Kain’s jacket he was always wearing around his waist and covered his friend with it. “Stay here. Don’t move and don’t die.”
He stood back up and went to face Lilith. The lycans in his way stepped aside, their heads bowed. “This ends here, Lilith. You won’t hurt anyone else.”
About the Author

FyreSyde Publishing owner and founder Blaise Ramsay started out her creative career in the conceptual art and design industry. For fifteen years she spent her time crafting characters and world for others. Recently she shifted her attention to the world of literature where she writes mostly paranormal romance. Her debut title, Blessing of Luna is the first of four books in the Wolfgods series. A portion of the proceeds of her book sales go to help charities. When Blaise isn’t busy working with sexy wolf boys, she can be found reviewing books for fellow authors, working for a few tour companies, holding interviews and offering guest posts. A professional book blogger, mom, wife and full blood Texan, Blaise loves nothing more than helping others, meeting new people and coaching folks in Scrivener. If you would like to get in touch with Blaise, the best way to contact her would be via email at bramsayauthor@gmail.com. She loves to hear from people and get questions from her readers.
Contact Links
 
Purchase Links
RABT Book Tours & PR
Posted on Leave a comment

[Book Marketing 101] Know Your Target Audience!

“Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.” – Robert Rose

Let’s say you just finished writing, editing, and getting beta readers to read your latest, greatest book. You’ve made it the best you can be and are ready to release it to the world.

Wait? Where are the readers you hope to find? How are they going to see your book in a vast world of social media, book promotion and saturated Amazon pages?

If you’re asking these questions, you probably hadn’t taken the time to locate what authors and publishers call the “Target Audience.”

Light it up (1)What is a target audience?

Defined, a target audience is the readership you hope to market your book to. For example, for authors of paranormal romance with a focus on wolf shifters, you’re probably hoping to catch the attention of people who are fans of the shifter sub-genre. Taking it further, what age range are you going for? Are you hoping to catch male or female readers or both?

How can you find them?

  1. Go to your local bookstore. Look around at the different sections of the fantasy, young adult, romance, etc. What are they looking at? When in doubt, talk to them. You don’t have to bash them over the head with the fact you have a book. Just strike up a conversation to find out what books they’ve read recently or recommend. If they seem interested, then, author drop. Offer an Advanced Reader’s Copy. Many love a good free book in exchange for a friendly conversation.
  2. Utilize Amazon’s search bar. Type in some keywords you may think relate (and some that don’t) to your book. What are the shoppers in the kindle and book categories looking at? Take down some lists of some popular titles and utilize the “Customers Also Bought” section. Keep notes of the authors and the book titles.
  3. Use GoodReads. Goodreads has this nice little feature called book lists. Many readers have their TBR (to be read) lists named by genre. For example, for Biker romance lovers, you might find lists titled MC Romance or Biker Romance.
  4. Find your tribe. What this means is google some of the forums, facebook groups, book clubs, etc who have a focus on your genre. Offer ARCs in exchange for reviews and see what they have to say.
  5. Use Demographics. This focuses on where they are located, how old their are, financial standing, etc. Yes this is important. You can use Twitter and Facebook to find such information. Who are your main fans?
  6. Check out Market Trends. This goes along with using Amazon’s search bar. Try to use helpful tools like Google Trends to see what readers are doing. Knowing this can narrow down where you should go and who is looking for your book.
  7. Utilize Google Adwords. Adwords is a powerful tool. It can show you some of the top searched words in Google’s search engine.
  8. Ask a bookseller. While you’re in the bookstore looking for some potential prospects, why not get insight from the store on what is selling? Often they’ll share some of the titles that are flying off the shelves. This can help you greatly because you’re getting an insider’s look at the market.
  9. Offer up some surveys. Get some short answers involving popular subjects and genres. Readers often don’t mind answering these because they get curious as to what it is you’re looking for.
  10. When In Doubt; Consult a Mentor. Talk to other authors who have written your genre and age range. Authors love to help new and upcoming authors get over the plateau because too often, they remember being there. We all started out not knowing a thing. Finding coaches may help alleviate some stress.

Some helpful tools:Light it up

  • KDP Rocket – This is a helpful little tool endorsed by Jeff Goins and the Kindlepreneur. It helps to take away the trouble of hours of keyword typing and research. For a one time price of 97$, this is a powerful tool. Hurry because it looks like it might go to a subscription basis.
  • Kristen Martin’s course, Valiance – Kristen walks you through her own journey as a self-publisher. A five-time Amazon best seller, Kristin clearly has things under control as far as finding and marketing to her target audience. She also offers a neat little pdf on how to write a first draft in two months just for subscribing!
  • Joanna Penn of The Creative Penn has some helpful information that walks you through the self-publishing process and a free eBook to help. She is one of the leading experts on indie and self-publishing. Her writing podcast, The Creative Penn offers different interviews and helpful information as well.
  • Jane Friedman is one of my favorites and another successful self-publisher. Her blog at janefriedman.com is loaded with helpful information.

Remember, you are never alone in this journey! Writing and blogging can be lonely but there are people who are willing to offer their expertise. If you have an experience that you found helped you find your audience, please leave us a comment! We would love to hear from you!

If the content here today helped you and you would like to see some more, why not follow via email, bloglovin or right here on wordpress!

Before you go….

Interested in writing for us? Want a book review? Would like to guest post or want to offer your own insight? Feel free to contact us! We are always looking for authors who want to share their experiences!

Contact: website: https://fyresydepublishing.com/ | email bramsayauthor@gmail.com | For guest posts, interviews, booking for events, etc contact fyresydepublising@gmail.com

Posted on Leave a comment

[Book Marketing 101] Hybrid Marketing

When approaching the world of an indie or self-published author, what is the biggest line of questions you often hear or ask yourself?

  1. How am I going to market this in an ever-growing industry?
  2. How can I make my book stand out against so many others on Amazon?
  3. How can I market on a budget?

These are just a few questions that can be terrifying when one is just starting out.

So often we are tempted to pour what funds we have into online ads on Amazon, Twitter, Facebook and Instagram. How about book promo sites? Surely those will help, right?

The answer is YES, those DO help BUT they should NOT be the primary way of Today Ismarketing. These are all online marketing techniques and can help in building exposure but how many times have you honestly gotten on your social media and clicked on a buy button or link? Probably not often. I know I don’t.

To further explain, how long does it take the average publishing company to get back to their queries? Sometimes rather quickly for smaller press but not for the big dogs like Penguin, right?

This is the same as online. So often we see such high volumes of tweets, photos, Facebook posts, etc covered in book promotion. Sometimes those can get overlooked.

Fear Not! Hybrid marketing is your friend!

Here’s a not-so-secret, secret. Publishers, agents, interviewers, and scouts all attend LIVE book events and conventions!

This where hybrid marketing can come in handy. As previously mentioned in another article, social media is a wonderful tool for staying in touch with your readers and mentors. However, be willing to leave the computer and go out and meet people. Our readers are out there!

In order to utilize this truly powerful tool, one has to understand what it is.

 

Simply put, hybrid marketing is the utilization of both online and offline marketing techniques in order to draw in an audience and build not only your author platform but reach your potential readers!

How it can be used

 

Book SigningWhere_ Half Price BooksWhen_ 51218What time_ 1pmYou can reach out to venues you know will want to help you promote and sell your book.

These can include bookstores, libraries, book festivals, conventions, bloggers, and reviewers. The list goes on! Who is it that is in your target audience? Knowing this can help you better understand how to incorporate this technique into your own marketing planI cannot stress the importance of a solid marketing plan! If you do not have one, it is likely you will fail!

Hybrid Marketing Expands Your Network

You signed a deal with your local bookstore to appear for a signing. They’re happy to have you! You get there and shake the hands of a manager or event coordinator and BAM! A networking bond is formed and it’s all because you left the screen and shook a hand! The beauty of it is, they’ll often ask you to come back! So now you’ve made a bond with an individual who can be a long lasting relationship in your career as an author and who knows, a loyal fan!

Make Your Online Marketing Work for you when You’re on Vacation

This is when social media and online ads should work for you. When you find you’re wearing down and need those couple of months off or you know you’re going to be at a convention all weekend, make your ads work! You can meet your readers and get your book promoted at the same time. For example, say you’re getting a small press table at a major convention. You know you’re going to be gone all weekend. Start up an ad on Amazon! The cost can be as low as 3$ a day at .03 per keyword. You don’t spend a dime unless someone clicks! Run a promo through sites like Whizzbuzz books for a whole year at a low price. Make sense? You’re not beating down Twitter with “Buy My Book” tweets and folks are still seeing your book.

 

Hybrid Marketing Gives Attention to Your Amazon, Goodreads and Websites!

So often, people want to take a free bookmark or a business card with an author’s contact information including their website. Always stress your website as your central hub! Think of your social media, Amazon and Goodreads as webbing. They all should be connected to a central hub or your author website! Appearing in person at book signings, author appearances, readings, etc can give you a chance to bring attention to these pages! It is an offline marketing technique that can really help!

John J. Doe
Always have a business card

Do not overspend! Budget your Ads and never go over 100$ at a Live Event….at First!

Marketing can be an expensive endeavor if the audience isn’t where you are. It may be trial and error at first which can either be beneficial or not. It happens! BUT! Here is where knowing ahead of time can help. For live shows, start small. I recommend to start with what are called Small Press tables. They rarely go over 75$ and often come with two badges for conventions or a table space at festivals. This can help you build yourself a platform while networking with others who may want to talk to you about your book. These have been crucial in my own journey so I promise, I have seen the results!

Hybrid Marketing Shows Professionalism/LongevityToday Is (1)

Say an author appears at a panel and gives you their knowledge. They are building their rapport with their readers because it gives them a chance to meet and greet them to ask questions in person. Showing up to speak at conferences with confidence shows a level of professionalism. Potential agents and publishers often see these traits and will seek out the author to speak with them. The fact that the author has taken the time to research market trends and how to go about marketing their book scores high because they tend to want to know the longevity, especially in indie and self-published authors, to continue their craft and market wisely. Think of it this way, when you go to a job interview, a question you might get is “Where do you see yourself in five years?” It’s a question we often don’t know the answer to and can cost a position. This is no different in the world of literature.

It Gives Power to the Author’s Most Powerful tool: Word of Mouth

When you meet the eye and shake the hand of someone watching as you sign your book and include a free bookmark, that person will go to their friends and let them know they just a good book from a really kind person! This is word of mouth and it is the most powerful tool in an author of any publishing field’s toolbox! Get your readers talking! They’re giving their time to read your book in a sea of books! Hybrid marketing can help your book reach multiple audiences and they will love your signature!!!!

Most Importantly: NEVER GIVE UP!! Marketing is a process!!! Very rarely are you successful right off the bat. That’s okay! Remember you wrote your book baby because you wanted to tell a story!


If these tips help you and you will like to see more, why not follow us either on Bloglovin, email or right here on WordPress? Feel free to share your own as well!

Have you found something that works for you, got any more questions, just want to chat? Hit us up at fyresydepublishing@gmail.com

***Want to write for the blog? Suggest a book? Get a review or interview? We invite you to check out the policies first and if you want to, go ahead and email us or contact us via the contact box!***

Posted on Leave a comment

[#NaNoProMo] Budget Social Media; Invest in Live Events

“It is a dimension as vast as space and as timeless as infinity. It is the middle ground between light and shadow, between science and superstition, and it lies between the pit of man’s fears and the summit of his knowledge. This is the dimension of imagination. It is an area which we call the Twilight Zone.” (ie an author’s laptop/PC/Desktop)


Okay, we all know the famous quote above. But I digress. Why I used it is because for some strange reason, we author types (especially us indie published types), have a tendency to avoid our fellow man. Why do I say that? Because until recently, I had the same tendency. We hide behind our laptops and delve into the world of social media, book promo sites, book blitzes and blog tours and still we hope to hit the best-selling list overnight.

Now, before you jump on the “But Blaise, what about so-and-so?” or “What about e-commerce?” band-wagon; let me elaborate because this is something I have heard coached to me by many business coaches in many different seminars. Social media is critical in growing an online presence but it should NOT be your only point of contact. 

If you don’t believe what I say is true, I can go further. As an indie game concept artist, I had the privilege of speaking to a character designer for Marvel, yes that Marvel. In the skype call he told me two things:

 1) Always keep your social media updated frequently

2) Start attending conventions

 To go on, an author I love and is possibly the greatest influence on my own journey, you’ve heard me mention her before, Kristen Martin says that attending book related events is a great way to build your author platform because you are putting yourself face to face with potential readers, other authors and publishers to learn from them.

Those are not your exact words, I know, Kristen.


Without further ado, here are five reasons why I think that events are crucial to building your platform.

  1. Gives your readers a face: How many of us get a thrill from meeting our inspirations face to face? To get to actually talk to them about their accomplishments or ask them their advice or comment on their books. How many of us like to get our books signed in person and shake their hands? I know for me, that is an amazing feeling because it reminds me that the goals I’ve set are possible because so many times they tell me that they felt the same and went through the same trials and doubts. Your readers will be the same. They want to meet you, talk to you, get their books signed personally and learn from you.
  2. Chance to meet some mentors: Not only can you meet your heroes, but you can network with authors that want to mentor and read your work. They are willing or can point you towards potential referrals or possibly network you with the company (if they’re traditionally published) that they published with. Do not be naggy or begging about it but it is a possibility. You can ask editors questions and learn what they look for so you can edit your next manuscript or receive discounts on their services. The possibilities are endless.
  3. Huge Network Opportunity: Guys, you’ve heard so many say it, I know you have. Networking is crucial for book sales and marketing. I have learned this through so many authors and business webinars that it is not even funny. Conventions and book festivals are an amazing way to meet new authors, potential returning clients and contacts for your books and blogs. Yes, social media is great for turn-around and growing email lists but how hard are you working when you could spend the money you spend on Facebook ads to go out to the convention or festival and manually do what Facebook pays people to do. For example, my last ad campaign for Blessing of Luna reached over 300 people. Sounds great, right? I thought that too until almost all of those reached were paid to click and address ads. Talk about a let most-of-the-important-things-in-the-world-accomplished-by-people-who-kept-trying-when-there-seemed-no-hope-inspirational-quote-julie-flygare-narcolepsy-spokesperson-author-speakerdown. Budget the post boosting and splurge on the cons and festivals.
  4. Inspiration time: You want to talk about a plethora of inspiration? Events like cons and festivals are always full of groups of people who don’t know each other from Adam or Eve but get together and talk about common hobbies, strategies that worked for them or guys, can we say book swaps? Guest blog post opportunities? Maybe even a blog tour? Book blitzes? And these folks might be willing to do it if you do it for them. Why would you not want to meet and greet these folks? Book ideas abound, collab opportunities. Everything you read about in self-publishing blogs for marketing is just 100$ away or you can sometimes get early bird specials if you sign up early.
  5. Scouting opportunities: Guys, this is a big one. Huge. Almost every convention you go to, there are scouting opportunities. Publishing companies, editors, freelancers, etc are all there. They are looking. You actually get to talk to them instead of waiting five months for an email. Some of them will even look at your proposal on the floor if they’re open to it. Again, don’t be pushy, they’re busy and have so many folks wanting to get looked at. I can say this because I’ve seen them in person at conventions like A-kon. They are there but you aren’t going to meet them behind your laptop.

***For #NaNoProMo, I want to add some great ways I’ve found to offline market that have worked for me personally!***

  1. Book store appearances – Seek out your local bookstores or those in closeAdvertFlier proximity and call them to see if they will allow you to sign and sell your books in their stores. You would be amazed how excited so many of them are. Plus, you have gotten into the system. They’ll most likely ask you to return again for subsequent titles.
  2. Conventions – These are not just for science fiction, cosplayers, etc. I sold out of my book and had to switch to invoicing. Many interviews I got were from attending a convention. You meet other authors and build life long friendships.
  3. Book Festivals – You may or may not sell in a room full of other authors but hey, it’s a great thing to look at. You get to meet and network and get your book out there and do some book and review swaps.
  4. Libraries – Donate to libraries! Again this is a great networking opportunity and they want authors to come in and talk and read!
  5. Pass out ARCs – Free titles may seem like it hurts like heck but ARCs are a great review opportunity and who says no to free books?
  6. Ask for reviews – This was the hardest one. I was so nervous about sounding like I was begging but you would truly be amazed how many of them are willing to offer Businesscardtheir feedback and reviews. You never know if you don’t ask.
  7. Pass out business cards – Always have a PROFESSIONAL* business card! You can pass them out to so many people! Many are more than happy to take them and even ask if they can take them. Be sure to include Amazon and website links!
  8. Book swag – Book marks are a great tool to get your book’s cover out there and heck you can offer them for free. Many people are more than willing to take them and often couple your book with them!
  9. Make Fliers – You have to be willing to hoof it. Take the days you have off, open word and use a template to make your fliers. Starbucks is amazing with their community calendars and they’re everywhere!!! Grab a coffee, post your flier and head on to the next location. If you have an event at a bookstore, ask the manager if they provide fliers. If not, ask them if they’d be willing to use yours!
  10. Name Drop your book/ Tell them you’re an author! – Guys, I know this sounds strange but I kid you not. Blessing of Luna has been sold at restaurants, grocery stores, and even at the end of an event. I just approached someone in the romance isle and starting talking! Always have a book! You would be amazed what can happen!

* What I mean by professional is always have a .com, .net, etc. It has an air of professionalism and ongoing pursuit. Invest the money. Many domains like Bluehost, GoDaddy, HostGator, WordPress, etc have their own hosts.

So, I hope this has helped you. This knowledge was gleaned from trial and error, seeking mentorships and just asking managers and professional marketers. The cruel and harsh truth is, our market is saturated but it doesn’t mean we have to fight each other. There are readers who want to read our work, heck, maybe both of our books if we work with a partner to promote our books. Social Media is a black hole that is necessary for an online presence but at the same time, offline marketing gets you out there! Try for yourself!

Posted on Leave a comment

[Open Book Blitzes] Blessing of Luna

BlessingOfLunaBlitzBanner-1

Letting you all know about the open upcoming blitz opportunities for Blessing of Luna! There is one being held by Lola’s Blog Tours and Xpresso Book Tours!

If you would like to sign up to host the blitz, please head to the links above!

Giveaways are included in both events!

I am also still seeking folks who are willing to review the book! I can offer ePub, Mobi, Pdf, and physical copy (if necessary)! Reviews for Goodreads, Amazon, email or a mix are more than welcome! All reviews are posted on our website! Anonymity is more than okay. We can blur out your full name!

Blessing of Luna banner

A portion of every single book sold in any format will go to The Wounded Warrior Project and Carry The Load! As you may know or learn after reading, the main character suffers from PTSD. So many of our soldiers including my own husband has to cope with this debilitating problem. It is something serious that needs to be taken as such. If you believe the same, help us bring awareness!