Authorlife: It Can’t Be About Fame or Money

Sales. love-life-money-quote-by-luis-d-ortiz-390364

We all would love to see consistent sales of our products. They can be books, services such as coaching classes, art, games, etc. The list goes on.

As an author, learning to accept that we will suffer times of feast and famine is a part of the art of marketing and writing itself.

There may be periods where our books and/or ebooks are flying of the shelves quicker than we can produce them. Yet there are times when we can fall prey to disappointment. Wanting to give up because things aren’t going the way we planned.

This is something, through hours of research, that we quickly realize especially as Indie or self-published authors.

It takes hours of hard work and persistence to build a brand. That’s what needs to be focused on. Build the brand, not the book.

But most important, a creator needs to remember why they chose to create their product in the first place because let’s face it. History is full of entrepreneurs of all kinds who went through periods of plenty and nothing.

d1dd5e679b0da3d15d96eff945e15583“Make Your Passion Your Paycheck”

Why did you choose to create your product in the first place? What were the goals you set for yourself when you began? Was it for the money? Fame? Etc? Or did you do it because you love doing what you do?

Why did you spend hours of stress, blood, sweat and tears to hold the product in your hands?

The truth friends, you have to do it because you love what you do. Many authors who are starting out usually won’t see much turnaround and often wind up spending more than they earn. This is a common occurrence when building a new business. It’s about taking a huge risk and being open to realizing, you might fail but accepting that failure and continuing anyway.

“True writing is not about money and selling.

It’s about passion. And readers certainly do discover and buy, well-written books by new writers. Authors only need to inform readers intelligently that they are passionate about what they do. Then book sales will look after themselves.”

Via Justpublishingadvice.com

Do what you do because you love to do it. Not for fame or fortune.

Work Smarter Not Harder

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One of the most successful women in the Indie publishing industry I have seen is Kristen Martin. Author of five best-selling books including her new self-help novel, Be Your Own Goals, Kristen offers multiple avenues of inspiration to those just starting out.

A powerful phrase she uses is “Work Smarter, not Harder.”

Now what does this mean? It means do the research and find what has worked for others and be willing to reach out to mentors who have been through what you are hoping to achieve.

It can also mean, utilizing the tools such as Buffer and Hootsuite to handle the work of scheduling early. It takes about 30 minutes to an hour to use these tools and it takes a great deal of stress off and avoids the twitter hustle and batch retweets.

Set deadlines, carve out hours to work on your passion and hold those hours sacred.

Be Consistent

“Don’t be upset about the results you didn’t get, from the work you didn’t do.”

Entrepreneurship-is-about-turning-what-excites-you-in-life-into-capital-so-that-you-can-do-more-of-it-and-move-forward-with-it_Richard-Branson-Quote_Mindset2MillionsAny successful entrepreneur will tell you they only got where they were because they put in hours of work.

Authors and creatives of any kind, in any field, must put in the late nights, early mornings and weekends to create and become successful at what they did.

You have to be willing to treat what you do like a business. Do not rely on just social media. It is necessary in forming bonds and networking but does not often result in sales.

 

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Odds Are, you Might Not be The Next Stephen King or J.K. Rowling but that doesn’t mean you don’t have something to offer.

It may take a few titles, events and hours of promotion and networking. It may take break-downs, sadness, depression, and questioning your decisions. All of this is normal! We all go through it. Whatever you do, don’t give up!

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“Bestseller” Does Not Have To Mean Best Seller

“Bestseller”

That little orange star-bursting banner many authors strive to reach in Amazon’s ever growing sea of book titles. What makes this particular status so appealing? Is it an increase in book sales, reviews or maybe just the notoriety? Does it validate us in a way?

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To understand why this status is so sought by authors, we need to know what it is.

This is what Amazon says about its best-seller categories:

“The Amazon Best Sellers calculation is based on Amazon.com sales and is updated hourly to reflect recent and historical sales of every item sold on Amazon.com.”

Basically, it is how well a product is performing as far as sales on an hourly basis. HOWEVER, Amazon goes on to say:

“While the Amazon Best Sellers list is a good indicator of how well a product is selling overall, it doesn’t always indicate how well an item is selling among other similar items. Category and subcategory best seller lists were created to highlight an item’s rank in the categories or subcategories where it really stands out.”

So, while the title “bestseller” is indeed an honor to obtain since it does affect sales, it is not always an accurate indication of how well a product is doing overall.

Why? Well, see what Amazon itself says:

“We choose a few of the most popular subcategories in which the item has a high ranking in relation to other items in that subcategory, and showcase the item’s rank on the product page. As with the main Amazon Best Sellers list, these category rankings are based on Amazon.com sales and are updated hourly.”

Inspirational-Quotes-About-Success-If-you-loveThis is further complicated to determine just what a bestseller is because of authors who sell most of their titles at live trade shows and events. Many sell multiple copies of their books to readers who attend these events. Some sell hundreds of copies in a year at multiple events.

 

Since readers are human beings with busy lives, it can often slip their minds to leave a review. Adding their information to email lists can help alleviate these frustrations but it does not always eliminate them since an author’s constant emailing to ask for reviews can come off as begging or annoying.

So, with all of these ever shifting trends in Amazon’s algorithm combined with the understanding that not all authors rely on Amazon reviews to get their books into the hands of anticipatory readers, the status of “Bestseller” can become very obscured. 

The hard but also stress-relieving truth is just because it says “Bestseller” it doesn’t have to mean “Bestseller.” Event authors who sell multiple copies of their books and enjoy writing them are the ones who understand that building a loyal readership doesn’t always have to rely on an orange status. 11199423_1590625647874477_252512621_n

As long as you are building your platform, have loyal readers who look forward to your work, and are buying your books then you are going to reach “bestseller” status. It just might not be according to Amazon or its system.