[Failure pt.2] You’re Going to Experience It…We all Do

We're all going to fail at something, it's our nature. Understanding the importance of allowing ourselves to fail is a step towards success. Some of the greatest minds in history tried and failed. If they could do it, what is truly keeping us from trying?

Advertisements

3 Moves Entrepreneurs Must Make by Gerald Pilcher

There’s a lot of pressure for small-business owners to be masters of every aspect of their business. This is especially true when you’re first starting out and are often a one-person […] With somewhat limited resources and fear of failing, small-business owners will often push challenging tasks to the back burner. This may work out […] …

Continue reading 3 Moves Entrepreneurs Must Make by Gerald Pilcher

[Book Marketing 101] Know Your Target Audience!

Let's say you just finished writing, editing, and getting beta readers to read your latest, greatest book. You've made it the best you can be and are ready to release it to the world. Wait? Where are the readers you hope to find? How are they going to see your book in a vast world of social media, book promotion and saturated Amazon pages? If you're asking these questions, you probably hadn't taken the time to locate what authors and publishers call the "Target Audience."