Posted on Leave a comment

NaNoProMo Day 30: How to Create a Book Marketing Roadmap by @Beth_Barany

Marketing. We talk about it so much and find so much on the internet but still new authors struggle with how to go about it. It’s intimidating, horrifying and can, at times, be confusing.

NaNoProMo day 30 (founded by Rachel Thompson) offers a great roadmap on how authors can go about their marketing. Beth Barany shares some steps you can take to make marketing your book a bit less daunting.

Excerpt:

Why Market Our Books?


We writers want to be read. Otherwise, why would we publish our work? Well, it is so gratifying to hold the book and see it on the shelf. But it’s the readers’ joy in reading is what it’s all about. Otherwise, why publish?

To be read, we must market our books. How to do that can be overwhelming and feel like a big black box you can’t open because:
There are so many choices out there on how to market
There is so much advice on the “right” way to market that clashes — confusing! and
You may be afraid to actually to do the work because of well, many reasons. (I’ll address this aspect more below.)
To bring some clarity and offer an overview roadmap, let’s start by defining our terms.

Beth Barany, How to Create a Book Marketing Roadmap

Where else to find Beth Barany:

Posted on Leave a comment

NaNoProMo Day 23: Tips: How to Leave Digital Breadcrumbs by @LolaAkinmade

Day 23 of NaNoProMo offers insight on how to get your name spread across the internet for other than just marketing your book. Marketing yourself is the most crucial part of the author platform.

For example, FyreSyde does more than preach books. We add evergreen content that can be used by virtually everyone. We also submit guest posts to various blogs and submit stories to literary magazines on our off-time (when we have it).

Lolá Akinmade Åkerström does an amazing job at showing you how you can get your name recognized for something other than your book. It gives you an air of professionalism and authority on subjects you are passionate about.

Excerpt:

“We are like Hansel and Gretel, leaving bread crumbs of our personal information everywhere we travel through the digital woods.”…Gary Kovacs


The last few months have been rather surreal workwise and I will share a Latest News & Updates post soon but there’s something that has been on my mind the last few weeks surrounding my LAGOM Book.
We’re now up to 17 language editions (!) and I thought I just spotted a Ukrainian version recently on Instagram? I still haven’t found the right words to express the gratitude I feel for catching this wave at the right moment when it crested.
But I digress…
The number one question I get surrounding the book is how I got a major publisher.
People are curious about my proposal and pitching process. How did I land that specific publisher? Do I have an agent? (No, by the way). How did I get on their radar? Especially people who are coming across my work for the first time, or have lived in Sweden much longer than my eight years here.

Lolá Akinmade Åkerström, Tips: How to Leave Digital Breadcrumbs

Find Lolá Akinmade Åker:

Posted on Leave a comment

NaNoProMo Day 22: How To Grow Your Author Platform by @KatBiggie

Day 22 of NaNoProMo (created by Rachel Thomson) offers more insight on how to develop your author platform. Again, we here at FyreSyde believe in building a platform much earlier than when you hold your book in your hand.

Check out this post by Alexa Bigwarfe, a leading name in the publishing industry about how to begin building your platform.

Excerpt:

There is nothing worse than doing all the things to have a well-written, edited, fantastic book that completely flops when you launch it. That’s all of our biggest fears as writers, right? Okay, creatives have a lot of fears, but this one: “What if nobody buys my book?” is at the top of the list.

Many writers think the hardest part about publishing a book is the writing, the editing, and all of the steps to produce and publish a high-quality book.


Once you’re done with that – you market!


Uh oh. The realization quickly sets in that either you don’t really know your target audience and where to find them, or you haven’t spent the time growing an audience of true fans.

Alexa Bigwarfe, How To Grow Your Author Platform

Find more about Alexa Bigwarfe:

Posted on Leave a comment

NaNoProMo Day 24: Tips to Grow Your Author Platform by @IolaGoulton

You’ve heard it preached so many times. Having an author platform is critical before your book even releases. Some will say you have to wait to have the book in hand, but we here at FyreSyde tell our authors to market themselves first.

On average, platform building should begin six months before your book is even released. Some (like us) begin the process (if the author has not already done so) of building a platform fifteen months in advance.

NaNoProMo day 24 (created by Rachel Thomson) has a wonderful post by Iola Goulton on how to grow your author platform.

Excerpt below:

This might seem self-evident, especially if you’ve followed most or all of the#NaNoProMo posts this month. But I do come across published authors who don’t even have the basics in place: website, email list, and basic social media links.
It annoys reviewer-me when I want to promote an author but can’t, because the author doesn’t have anything for me to share or promote beyond an outdated Facebook page.

Iola Goulton, Tips: How to Create Your Author Platform Basics

Find more about Iola Goulton:

Posted on Leave a comment

NaNoProMo Day 20: How to Improve Your Email Newsletters Right Now by @SugarbeatBC

What would happen if social media suddenly went black? We’re talking no more tweets, Instagram death, Facebook crashing apocalypse. What would you do?

Enter your email list – one of the most powerful marketing tools in any business’ arsenal. These are the people who receive newsletters every month with exclusive goodies (or we hope you include them).

For NaNoProMo Day 20 (created by Rachel Thomson), Barb Drozdowich offers some insight as to how you can improve your newsletters. Don’t miss out on this valuable information.

Excerpt:

Many of the experts in the field focus on aspects of this communication which in the big picture don’t really matter. Or in some instances are detrimental to your ability to communicate with readers. In fact, it is my assertion that many of the experts in the field haven’t actually read any of the research in the field of communication with readers. They often repeat advice from others – assuming if someone is talking a good game, they must know what they are talking about.


In today’s post, we are going to mention two points of proven research and then talk about some ways to harness the power of that research to up your game.

Barb Drozdowich, How to Improve Your Email Newsletters Right Now

Find out more about Ms. Drozdowich:

Posted on Leave a comment

NaNoProMo Day 18: How to Make Author Network Connections with Five Easy Elements by Dr. J Author

You might get sick of hearing it but around here, we like to say “Authors are our largest support network.” This is very true but here is something to bolster your author network to expand your reach further than you can imagine.

It might come as a shock but you are more than an author. (dramatic gasp) You have hobbies, interests, areas of expertise, travel experience, parenting, your day job. The list goes on and on.

The major problem FyreSyde sees nowadays is authors have this uncanny thought that all they are or have to talk about is being an author.

Dr. J has a great way you can get away from this way of thinking in her article for NaNoProMo Day 18 (created by Rachel Thomson).

As always, we give you an insider scoop at an excerpt:

Some people are unaware I grew up on a farm. I took part in crop planting and harvesting when I wasn’t feeding and watering animals. I translate lessons from farming to authoring because there is a lot in common, like seasons. You plan and prepare, plant the seeds, grow the product, harvest and when it’s ready, you share with the world.
So, which was I talking about, farming or writing? By understanding the similarities, it helps me show how to make author network connections with five easy elements.

What Is Networking?
Networking is when you interact with individuals to exchange information and grow professional or social contacts.


As I worked on the farm, I learned that you succeeded when you were connected to the people with whom you worked. These included other farmers and their families, farm agencies, institutions that supported our work, and the consumers who used our product. I needed to understand how they all fit together as I do with author networking.

Dr. J Author, How to Make Author Networking Connections with Five Easy Elements

Find more about Dr. J here:

Posted on Leave a comment

NaNoProMo Day 17: This Is Why Credibility Forges a Strong Brand by Charli Mills

You hear this all the time. As an author you are a brand. Do not fall into the trip trap of thinking you are nothing but a book title. Too often, we hear stories about authors who give off the feelings that they don’t care about their readers because all they do is talk about them and their book.

As an author you are a brand

FyreSyde Team

This is not the way to do this. It’s why today’s NaNoProMo (created by Rachel Thomson) is so powerful it gave us chills.

Charli Mills gets real in a post showing why credibility is so crucial in maintaining a strong brand. She gets real about her struggles she’s encountered during her journey of being a military spouse. As a former Army wife and husband team, we can relate to these struggles.

Excerpt from Charli’s Article:

In October of 1983, my husband jumped into a war zone known as Urgent Fury. As far as battles go, the one for Grenada barely registers. In fact, the US government declares 1983 as part of a “non-combat” era. However, the reputation of my husband’s elite unit of US Army Rangers earns him respect regardless of where he served.


He volunteered for the Army in 1981, volunteered for Airborne school, and volunteered for the Rangers. He had to pass three phases and accept an assignment to a Ranger unit. He also qualified as a combat diver and managed his unit’s Zodiacs. He emphasizes that he volunteered for service and dangerous duty, something he’s fiercely proud of achieving.
But it’s made for a rocky after-service life.


Not only did my husband bash his knee on that Grenada jump, but he also struck his head twice. Just a week before, he took a hit to the head that knocked him out. None of these incidents warranted a Ranger seeking medical attention and wouldn’t be worth mentioning decades later had it not been for puzzling changes in his cognition.
He’s needed a total knee replacement for 35 years. As he aged, chronic pain aggravated combat PTSD, the kind rooted in survivor’s guilt and anger – the fuel a soldier is taught to use but not neutralize. While seeking VA treatment, we discovered an alarming loss of processing ability linked to long-term effects of subconcussive hits.

Charli Mills, Carrot Ranch Literary Community

Find more about Ms. Mill’s here:

Posted on Leave a comment

NaNoProMo Day 16: How Working With an Author Assistant Helps Writers by Guest @TheRuralVA

Here we are again (still a bit behind) but hey we promised to deliver NaNoProMo (created by Rachel Thomson) and come heck or high water, we are.

Today is something special. Here at FyreSyde, we know nothing is more important than learning to delegate. As human beings who carry jobs, have kids, go to school and somehow still find time to write, finding someone to help can mean a world of difference.

Emilie Rabitoy brings to you how important it can be to have an author assistant. Read the full article about it here.

Have a juicy excerpt:

When it comes to hiring an author assistant, it can be difficult to know where to start. The possibilities are sometimes limitless, so it’s hard for an author to know which tasks they should hand off to their assistant or which they should continue to do on their own.


One of the first things I ask my clients is if there is any task just they cannot stand, or feel is necessary but don’t have the time or skills to do. These are absolutely the most important tasks to give to your assistant, because either they currently aren’t getting done at all, or aren’t getting done very well.


The most important part of the relationship between an author and their assistant is communication, so finding a style that works for both parties is crucial. Though many writers don’t feel they can afford an assistant, they’d be surprised by how reasonable the cost is.

Emilie Rabitoy, The Rural Virtual Assistant

Find more about Emilie here:

Posted on Leave a comment

NaNoProMo Day 19: How to Set Your Author Website by BookWorksNYC

Think about a spiderweb. The intricacies of the design where threads reach out and appear to grab and lead the eye towards the middle of the web.

This is the way you should think when you’re building your author website. Your social media (Twitter, Snapchat, Youtube, Business cards, bookmarks, you get the idea) serve as those tiny threads. At the center should be your website. You want to lead your potential viewers to your little hobbit hole on the internet.

Day 19 of NaNoProMo (created by Rachel Thomson) offers ways you can do just that. BookWorks wrote a magnificent article on what it takes to draw attention to your website.

Excerpt:

The Insider’s Guide to Author Websites: Set Your Foundation


An author website is the foundation upon which you build your platform. We asked BookWork’s Web Lead, Tyler Doornbos, to share his insider’s perspective on what that should entail…

(Adapted from The Self-Publisher’s Ultimate Resource Guide created by BookWorks founder Betty Kelly Sargent and Joel Friedlander, “The Book Designer,” and winner of  the 2017 Silver IPPY in Reference Book category)
At this point, you’ve heard the endless refrain: you need a website. Probably for years now. I won’t reiterate it. It feels a little 2008 to even be mentioning it.
What’s worth mentioning, however, is what your website needs. The independent author sphere is saturated with bad design and marketing—from unintentionally hilarious book covers to websites that look like refugees from the wreckage of Geocities—and you don’t want to add to it. But it goes much deeper than that. Design isn’t just how your website looks, but what it does (to very loosely paraphrase Steve Jobs), and you have to do more than just have something out there. It needs to be as remarkable as your book.

Tyler Doornbos, Bookworks

Find more about Tyler Doornbos and Bookworks:

Posted on Leave a comment

NaNoProMo Day 13: How to Best Prepare for Book Marketing by Francis Caballo

Here we go again with the whole marketing thing. Heck yes! Marketing is scary, intimidating and is so easy to lose so much money if one doesn’t follow a…wait for it……PLAN! We know, we’ve done it with some our earlier titles.

Well, one of our favorite gurus, Frances Caballo has just the cure to the marketing blues as part of NaNoProMo (created by Rachel Thomson) Day 13. Check out Ms. Caballo’s article for some really good advice on how to prepare for book marketing.

Juicy excerpt alert:

Book marketing involves so many steps. When people come to me, they erroneously think that all they need is social media marketing.


Au contraire.


Social media alone won’t cause your books to start flying off the proverbial bookshelf. So, take this quiz and see if you’re ready to tackle book marketing on your own.

Frances Caballo, author of Social Media Just for Writers

Find more about Frances Caballo at her links below:

Posted on Leave a comment

NaNoProMo Day 12: How to Make Your Book Marketing Plan a Success by Maureen Joyce Connolly

Marketing can be daunting if you don’t know what you’re doing. Trust us, we’ve been there. We know how you feel. Breaking it down into a marketing plan can help ease some of strain, especially for Indie and self-published authors. Here’s the kicker, bashing people over the brain with “buy my book” tweets is NOT the way to go.

Often times, as authors, we forget that our readers are people too. As part of NaNoProMo (created by Rachel Thomson), Maureen Joyce Connolly offers ways to make your marketing plan successful. Check out the full article here:

And to get you interested:

The very core of my approach was to learn as much about launching a book as quickly as possible, to compile a strategy and to execute it with support if I needed, but for me to be the driver of my plan. I also understood instinctively, that I would need to identify my personal strengths and use them to my advantage since I had no social media presence – nada, zip – as my business had flourished via referrals.
In the social media arena, I wasn’t starting from the ground floor; I was starting in the basement. But I have a bulldozer work ethic and creativity. Two killer strengths.

Maureen Joyce Connolly, author of Little Lovely Things

Find more about Ms. Connolly:

Posted on Leave a comment

NaNoProMo Day 11: Why Writing Your Truth Is an Effective Marketing Strategy by Jackie Cioffa

So many times, we receive questions about what it means when we say that the author is a brand, not a book. We have written on this in the past but are pleased to see it brought back up as a part of NaNoProMo (created by Rachel Thomson).

Authors, whether you want to admit it or not, you are a brand. Do not fall into the trap of riding the coat-tails of a single title. Like the iPhone (and many other pieces of technology) a book title has a lifespan. Let it live it and move on but make your face (or name if you’re a recluse) the reason people know you.

Jackie Cioffa does an amazing job at keeping things real when it comes to book marketing in this article.

As always, here’s an excerpt:

When Bad Redhead Media’s Rachel Thompson reached out to me to write a post about promoting and marketing my books, my immediate thought was is she kidding? I have been an avid follower and fan of Rachel for nearly a decade, trying to emulate her badass self-publishing skills and as much of her marketing expertise as I could.


Luckily for me, Rachel is both a friend and respected colleague who willingly shares her pixie dust book magic and marketing strategies through BadRedhead Media, where many of her tips and tricks are free.
That’s right, free. I keep her article, How to Create Pre-launch Buzz For Your Bookbookmarked on my computer and her book, BadRedhead Media 30-Day Book Marketing Challenge right next to me.


When I finished the manuscript for my third novel, The Red Bench, and began hyperventilating, I knew I needed guidance. I turn into a toddler when it comes to all things promotion and marketing related. I reached out inquiring about a possible formatting contact, and Rachel kindly suggested Barb Drozdowich, from Bakerview Consulting, a wizard who turned my pulp fiction into an exquisitely formatted memoir.

 
I never quite understood what Rachel said over and over about the author is a brand, not the book until the release of The Red Bench, and the importance of building social media relationships, engaging, interacting, and not solely about your book. I had tried countless promos in the past with The Vast Landscape and Georgia Pine. I used Freebooksy, BookBub, Amazon Giveways, MailChimp, BookMarketing Tools—all with moderate success, yet becoming more and more frustrated.

Jacqueline Cioffa, author of The Red Bench

Find more about Jacqueline here:

Posted on Leave a comment

NaNoProMo Day 15: Here’s How to Use Medium to Build an Audience for Your Books by Shaunta Grimes

Blogging is something we’ve found works wonders in growing an audience. It shows that authors are more than books with a body. It shows we’re human and that we like to share content we don’t charge for.

Here at FyreSyde, we preach to our authors to always and we mean ALWAYS have free, EVERGREEN content. What is evergreen content? It’s content that will always be relevant to someone.

Shaunta Grimes does an excellent job at showing how Medium can be used to build an audience as part of NaNoProMo Day 15 (created by Rachel Thomson).

Now, something we get a lot of (and we mean A LOT of) is “I don’t know what to blog about.” As authors, your first reaction is probably to go straight for the jugular right? You write books, why not talk books? The truth is, just because you’re an author, it doesn’t mean you have to talk books and writing. We will have a segment on this in our future posts.

For now, enjoy this excerpt from Shaunta’s post:

Building an audience is one of the hardest parts of being a writer.
It’s hard for a lot of reasons. We want to create. We don’t want to be marketers. It feels weird and wrong to sell these stories that we’ve poured our hearts and souls into. We want to just write our books and leave the rest up to fate.


Sadly, it doesn’t work that way. At least not most of the time. For most of us, building an audience and learning how to interact with that audience is an important part of our job.

Shaunta Grimes, author of The Astonishing Maybe

Find out more about Shaunta:

Posted on Leave a comment

NaNoProMo Day 10: This Is How to Sell Your Book in 20 Seconds by Sharon Goldinger

Readers, we know we are behind but fear not, we will be bringing you the amazing information from NaNoProMo (created by Rachel Thomson) up until the very last day.

How would it feel if you could sell your book in 20 seconds? Does that sense of elation make your spine tingle? Well, look no further than this article by Sharon Goldinger. She offers some amazing ways both fiction and non-fiction authors can pitch their book in very little time.

Excerpt: (of course)

Picture this: You’re in an elevator, your book cupped in your hand, the title clearly visible to the other person in the elevator. While riding from floor 1 to floor 19, she asks, “What is From Fat to Fit about?
You respond: “You’ll be inspired by the amazing Community Meltdown, which motivated 1,000 people to have fun while losing 8,000 pounds in 8 weeks, and my personal story as I went from fat to fit and lost 62 pounds.”
When the elevator lands at her stop, she says, “Sounds great. I’ve got to get a copy.”

Sharon Goldinger, owner of PeopleSpeak

Find more about Sharon and PeopleSpeak!

Posted on Leave a comment

NaNoProMo Day 9: This Is How to Use Harder Work Links to Sell More Books by GeniusLink

Who knew using sites like bit.ly could help an author brand themselves? Apparently GeniusLink has some really good advice in the latest installment of NaNoProMo (created by Rachel Thomson).

Trust us, you do not want to miss the information in this article. We are definitely going to implement some of these things on our marketing team.

Below is an excerpt of what you can expect from this amazing article:

Do you know what harder working links are and how they can help you with your marketing and even sales?
As an author, you hear about a lot of great ways to maximize your income from your published work. Unfortunately, most advice around implementing new, or optimizing existing revenue is somewhat time intensive and often means taking something off your plate to make room for trying something new. Don’t get me wrong, experimenting and continuously trying new things is essential, but we are big fans of mastering the fundamentals first and picking the lowest hanging fruit.
One of those things we’d consider a marketing fundamental is the links you use in your marketing. You know, those things that actually take someone interested in your literary work and gives them a way to act on that interest and purchase your book. We are a bit biased of course, but we think the link is the most critical piece of any promotion (though a great call to action, solid copy, and an enticing visual are good contenders).  
It’s likely you already use links in every marketing and promotional project you work on. But stop for a second and ask, “Is that link working for you as hard as it could be?”
Let me quickly introduce you to what we call “intelligent links,” the hardest working links on the internet. These aren’t the links you copy out of your browser window or a shortened bit.ly links, but rather supercharged links that can help you sell more books and unlock a new stream of revenue. And the best part is that you are already doing the hard and time-consuming work, swapping in the use of “intelligent links” doesn’t take much extra time at all.

QuickLinks, https://www.geni.us/

Find more about QuickLinks at their sites below: