Your novel is done and you’re ready to start hyping characters and plot on social media, which is the current marketing tool of choice, right?Barbara Delinsky, How to Pick a Bestselling Title
Only in part. Social media is important. Same with building hype with blog endorsements. Before you get to those, though, you need a good title. Studies suggest that the average reader makes a book-buying decision in less than three minutes based largely title and cover. Okay, the recommendation of a friend (or Reese Witherspoon) helps, or, if you’ve published before and have a devoted following, they may snap up your book on the weight of your name alone. A gripping plot description on the book jacket helps, but only if the shopper actually opts to read this summary.
How to make that happen? How to get the reader to actually pick up your book and take a closer look?
Where to find Barbara Delinsky