Day 27 of NaNoProMo (founded by Rachel Thompson) is all about titles and why they make such an impact on book sales, courtesy of Barbara Delinsky.
Excerpt:
Your novel is done and you’re ready to start hyping characters and plot on social media, which is the current marketing tool of choice, right?
Only in part. Social media is important. Same with building hype with blog endorsements. Before you get to those, though, you need a good title. Studies suggest that the average reader makes a book-buying decision in less than three minutes based largely title and cover. Okay, the recommendation of a friend (or Reese Witherspoon) helps, or, if you’ve published before and have a devoted following, they may snap up your book on the weight of your name alone. A gripping plot description on the book jacket helps, but only if the shopper actually opts to read this summary.
How to make that happen? How to get the reader to actually pick up your book and take a closer look?
Barbara Delinsky, How to Pick a Bestselling Title
Where to find Barbara Delinsky
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FyreSyde Publishing owner and founder Blaise Ramsay started out her creative career in the conceptual art and design industry. For fifteen years she spent her time crafting characters and world for others. Recently she shifted her attention to the world of literature where she writes mostly paranormal romance. Her debut title, Blessing of Luna is the first of four books in the Wolfgods series. A portion of the proceeds of her book sales go to help charities. When Blaise isn't busy working with sexy wolf boys, she can be found reviewing books for fellow authors, working for a few tour companies, holding interviews and offering guest posts. A professional book blogger, mom, wife and full blood Texan, Blaise loves nothing more than helping others, meeting new people and coaching folks in Scrivener. If you would like to get in touch with Blaise, the best way to contact her would be via email at bramsayauthor@gmail.com. She loves to hear from people and get questions from her readers.
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