FyreSyde has a saying: “Authors don’t always have to be authors.”
Why we say this has everything to do with one little word: content. Often, authors think they have to talk about nothing but writing and focus only on their books. This is not the case.
NaNoProMo Day 26 (founded by Rachel Thompson) offers three reasons why authors should focus on developing a content strategy courtesy of Abbie Mood.
Why Is Content Marketing Important for Writers?
Abbie Mood, 3 Reasons Authors Need a Content Strategy Now
Over the past few years, content marketing has gained popularity as a marketing strategy. And rightfully so—businesses all over the world are successfully using blog posts and social media to gain customers, clients, and brand fans. In fact, content marketing converts people to paying customers at a rate SIX TIMES higher than other/traditional methods. While it’s becoming a no-brainer for businesses, content marketing and having a content strategy is just as important for solopreneurs, writers, and authors.
You might not realize it yet, but if you’re writing full-time or trying to become a published author, you’re running a business and it will greatly benefit you to think of it from that perspective. And that’s why a content strategy is integral to your success as a writer.
Where to find Abbie Mood: