NaNoProMo day 25: How to Work With Book Bloggers (By a Book Blogger) by @Girl_Who_Reads

Book bloggers are crucial to the writing community. They offer their reviews free of charge (in most cases) and are willing to often take more than they can handle.

However, there is a right and a wrong way to work with book bloggers. Unfortunately many receive backlash for their honest reviews.

Thankfully, NaNoProMo day 25 (founded by Rachel Thompson) brings a book blogger to the table. In her article, Donna Huber offers details how to communicate properly with book bloggers.

Excerpt:

Make Friends With Book Bloggers
One of the top questions I hear from authors when discussing book discoverability and marketing is “What can I do that doesn’t cost a lot of money?”


My Response Is Always: Make Friends With Bloggers


Unfortunately, I see way too many authors only using bloggers as review generators and failing to make any kind of personal connection with them beyond the review pitch. Bloggers are an awesome resource to have in your toolbox, but one too many authors do not properly know how to incorporate this tactic into their marketing plans.
As more and more bloggers close to review requests, it is important for authors to find new ways to leverage the impact a blogger can have on a book’s success.
I have a number of publishers and publicists that contact me about traditionally published books. I can almost always tell when an email is from the traditional side of publishing from the first few lines. It is subtle, but it sets them apart from the indie and self-published pitches. Pitches from traditional publishing rarely begin with a request for review. Bloggers are pretty smart and already know that if an author/publisher/publicist is contacting them, they are hoping for a review.

Donna Huber, How to Work With Book Bloggers (By a Book Blogger)

More about Donna Huber:

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Published by: Blaise Ramsay

FyreSyde Publishing owner and founder Blaise Ramsay started out her creative career in the conceptual art and design industry. For fifteen years she spent her time crafting characters and world for others. Recently she shifted her attention to the world of literature where she writes mostly paranormal romance. Her debut title, Blessing of Luna is the first of four books in the Wolfgods series. A portion of the proceeds of her book sales go to help charities. When Blaise isn't busy working with sexy wolf boys, she can be found reviewing books for fellow authors, working for a few tour companies, holding interviews and offering guest posts. A professional book blogger, mom, wife and full blood Texan, Blaise loves nothing more than helping others, meeting new people and coaching folks in Scrivener. If you would like to get in touch with Blaise, the best way to contact her would be via email at bramsayauthor@gmail.com. She loves to hear from people and get questions from her readers.

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