What would happen if social media suddenly went black? We’re talking no more tweets, Instagram death, Facebook crashing apocalypse. What would you do?
Enter your email list – one of the most powerful marketing tools in any business’ arsenal. These are the people who receive newsletters every month with exclusive goodies (or we hope you include them).
Many of the experts in the field focus on aspects of this communication which in the big picture don’t really matter. Or in some instances are detrimental to your ability to communicate with readers. In fact, it is my assertion that many of the experts in the field haven’t actually read any of the research in the field of communication with readers. They often repeat advice from others – assuming if someone is talking a good game, they must know what they are talking about.
Barb Drozdowich, How to Improve Your Email Newsletters Right Now
In today’s post, we are going to mention two points of proven research and then talk about some ways to harness the power of that research to up your game.
Find out more about Ms. Drozdowich: