Think about a spiderweb. The intricacies of the design where threads reach out and appear to grab and lead the eye towards the middle of the web.
This is the way you should think when you’re building your author website. Your social media (Twitter, Snapchat, Youtube, Business cards, bookmarks, you get the idea) serve as those tiny threads. At the center should be your website. You want to lead your potential viewers to your little hobbit hole on the internet.
The Insider’s Guide to Author Websites: Set Your Foundation
Tyler Doornbos, Bookworks
An author website is the foundation upon which you build your platform. We asked BookWork’s Web Lead, Tyler Doornbos, to share his insider’s perspective on what that should entail…
(Adapted from The Self-Publisher’s Ultimate Resource Guide created by BookWorks founder Betty Kelly Sargent and Joel Friedlander, “The Book Designer,” and winner of the 2017 Silver IPPY in Reference Book category)
At this point, you’ve heard the endless refrain: you need a website. Probably for years now. I won’t reiterate it. It feels a little 2008 to even be mentioning it.
What’s worth mentioning, however, is what your website needs. The independent author sphere is saturated with bad design and marketing—from unintentionally hilarious book covers to websites that look like refugees from the wreckage of Geocities—and you don’t want to add to it. But it goes much deeper than that. Design isn’t just how your website looks, but what it does (to very loosely paraphrase Steve Jobs), and you have to do more than just have something out there. It needs to be as remarkable as your book.
Find more about Tyler Doornbos and Bookworks: