NaNoProMo Day 19: How to Set Your Author Website by BookWorksNYC

Think about a spiderweb. The intricacies of the design where threads reach out and appear to grab and lead the eye towards the middle of the web.

This is the way you should think when you’re building your author website. Your social media (Twitter, Snapchat, Youtube, Business cards, bookmarks, you get the idea) serve as those tiny threads. At the center should be your website. You want to lead your potential viewers to your little hobbit hole on the internet.

Day 19 of NaNoProMo (created by Rachel Thomson) offers ways you can do just that. BookWorks wrote a magnificent article on what it takes to draw attention to your website.

Excerpt:

The Insider’s Guide to Author Websites: Set Your Foundation


An author website is the foundation upon which you build your platform. We asked BookWork’s Web Lead, Tyler Doornbos, to share his insider’s perspective on what that should entail…

(Adapted from The Self-Publisher’s Ultimate Resource Guide created by BookWorks founder Betty Kelly Sargent and Joel Friedlander, “The Book Designer,” and winner of  the 2017 Silver IPPY in Reference Book category)
At this point, you’ve heard the endless refrain: you need a website. Probably for years now. I won’t reiterate it. It feels a little 2008 to even be mentioning it.
What’s worth mentioning, however, is what your website needs. The independent author sphere is saturated with bad design and marketing—from unintentionally hilarious book covers to websites that look like refugees from the wreckage of Geocities—and you don’t want to add to it. But it goes much deeper than that. Design isn’t just how your website looks, but what it does (to very loosely paraphrase Steve Jobs), and you have to do more than just have something out there. It needs to be as remarkable as your book.

Tyler Doornbos, Bookworks

Find more about Tyler Doornbos and Bookworks:

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Published by: Blaise Ramsay

FyreSyde Publishing owner and founder Blaise Ramsay started out her creative career in the conceptual art and design industry. For fifteen years she spent her time crafting characters and world for others. Recently she shifted her attention to the world of literature where she writes mostly paranormal romance. Her debut title, Blessing of Luna is the first of four books in the Wolfgods series. A portion of the proceeds of her book sales go to help charities. When Blaise isn't busy working with sexy wolf boys, she can be found reviewing books for fellow authors, working for a few tour companies, holding interviews and offering guest posts. A professional book blogger, mom, wife and full blood Texan, Blaise loves nothing more than helping others, meeting new people and coaching folks in Scrivener. If you would like to get in touch with Blaise, the best way to contact her would be via email at bramsayauthor@gmail.com. She loves to hear from people and get questions from her readers.

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