NaNoProMo Day 11: Why Writing Your Truth Is an Effective Marketing Strategy by Jackie Cioffa

So many times, we receive questions about what it means when we say that the author is a brand, not a book. We have written on this in the past but are pleased to see it brought back up as a part of NaNoProMo (created by Rachel Thomson).

Authors, whether you want to admit it or not, you are a brand. Do not fall into the trap of riding the coat-tails of a single title. Like the iPhone (and many other pieces of technology) a book title has a lifespan. Let it live it and move on but make your face (or name if you’re a recluse) the reason people know you.

Jackie Cioffa does an amazing job at keeping things real when it comes to book marketing in this article.

As always, here’s an excerpt:

When Bad Redhead Media’s Rachel Thompson reached out to me to write a post about promoting and marketing my books, my immediate thought was is she kidding? I have been an avid follower and fan of Rachel for nearly a decade, trying to emulate her badass self-publishing skills and as much of her marketing expertise as I could.


Luckily for me, Rachel is both a friend and respected colleague who willingly shares her pixie dust book magic and marketing strategies through BadRedhead Media, where many of her tips and tricks are free.
That’s right, free. I keep her article, How to Create Pre-launch Buzz For Your Bookbookmarked on my computer and her book, BadRedhead Media 30-Day Book Marketing Challenge right next to me.


When I finished the manuscript for my third novel, The Red Bench, and began hyperventilating, I knew I needed guidance. I turn into a toddler when it comes to all things promotion and marketing related. I reached out inquiring about a possible formatting contact, and Rachel kindly suggested Barb Drozdowich, from Bakerview Consulting, a wizard who turned my pulp fiction into an exquisitely formatted memoir.

 
I never quite understood what Rachel said over and over about the author is a brand, not the book until the release of The Red Bench, and the importance of building social media relationships, engaging, interacting, and not solely about your book. I had tried countless promos in the past with The Vast Landscape and Georgia Pine. I used Freebooksy, BookBub, Amazon Giveways, MailChimp, BookMarketing Tools—all with moderate success, yet becoming more and more frustrated.

Jacqueline Cioffa, author of The Red Bench

Find more about Jacqueline here:

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Published by: Blaise Ramsay

FyreSyde Publishing owner and founder Blaise Ramsay started out her creative career in the conceptual art and design industry. For fifteen years she spent her time crafting characters and world for others. Recently she shifted her attention to the world of literature where she writes mostly paranormal romance. Her debut title, Blessing of Luna is the first of four books in the Wolfgods series. A portion of the proceeds of her book sales go to help charities. When Blaise isn't busy working with sexy wolf boys, she can be found reviewing books for fellow authors, working for a few tour companies, holding interviews and offering guest posts. A professional book blogger, mom, wife and full blood Texan, Blaise loves nothing more than helping others, meeting new people and coaching folks in Scrivener. If you would like to get in touch with Blaise, the best way to contact her would be via email at bramsayauthor@gmail.com. She loves to hear from people and get questions from her readers.

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