NaNoProMo Day 15: Here’s How to Use Medium to Build an Audience for Your Books by Shaunta Grimes

Blogging is something we’ve found works wonders in growing an audience. It shows that authors are more than books with a body. It shows we’re human and that we like to share content we don’t charge for.

Here at FyreSyde, we preach to our authors to always and we mean ALWAYS have free, EVERGREEN content. What is evergreen content? It’s content that will always be relevant to someone.

Shaunta Grimes does an excellent job at showing how Medium can be used to build an audience as part of NaNoProMo Day 15 (created by Rachel Thomson).

Now, something we get a lot of (and we mean A LOT of) is “I don’t know what to blog about.” As authors, your first reaction is probably to go straight for the jugular right? You write books, why not talk books? The truth is, just because you’re an author, it doesn’t mean you have to talk books and writing. We will have a segment on this in our future posts.

For now, enjoy this excerpt from Shaunta’s post:

Building an audience is one of the hardest parts of being a writer.
It’s hard for a lot of reasons. We want to create. We don’t want to be marketers. It feels weird and wrong to sell these stories that we’ve poured our hearts and souls into. We want to just write our books and leave the rest up to fate.


Sadly, it doesn’t work that way. At least not most of the time. For most of us, building an audience and learning how to interact with that audience is an important part of our job.

Shaunta Grimes, author of The Astonishing Maybe

Find out more about Shaunta:

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