Trust us, you do not want to miss the information in this article. We are definitely going to implement some of these things on our marketing team.
Below is an excerpt of what you can expect from this amazing article:
Do you know what harder working links are and how they can help you with your marketing and even sales?QuickLinks, https://www.geni.us/
As an author, you hear about a lot of great ways to maximize your income from your published work. Unfortunately, most advice around implementing new, or optimizing existing revenue is somewhat time intensive and often means taking something off your plate to make room for trying something new. Don’t get me wrong, experimenting and continuously trying new things is essential, but we are big fans of mastering the fundamentals first and picking the lowest hanging fruit.
One of those things we’d consider a marketing fundamental is the links you use in your marketing. You know, those things that actually take someone interested in your literary work and gives them a way to act on that interest and purchase your book. We are a bit biased of course, but we think the link is the most critical piece of any promotion (though a great call to action, solid copy, and an enticing visual are good contenders).
It’s likely you already use links in every marketing and promotional project you work on. But stop for a second and ask, “Is that link working for you as hard as it could be?”
Let me quickly introduce you to what we call “intelligent links,” the hardest working links on the internet. These aren’t the links you copy out of your browser window or a shortened bit.ly links, but rather supercharged links that can help you sell more books and unlock a new stream of revenue. And the best part is that you are already doing the hard and time-consuming work, swapping in the use of “intelligent links” doesn’t take much extra time at all.
Find more about QuickLinks at their sites below: