Whether or not we want to admit it. As an author, you are a brand and need to focus on becoming a brand. An important part of business is say it with me: “Brand recognition.” Book titles will come and go but you as a marketable person will stay the same. People identify with brands they’ve come to trust.
Imagine this, how often do you walk into an Apple store and someone asks you if you only want an iPhone? Probably doesn’t happen anymore does it? Why? Because Apple is more than its iPhone. The iPhone is a product of Apple, the brand.
Ask any author like JK Rowling or Stephen King and they most likely will tell you; “Yeah, I wrote that book but it’s not me.” Their name is their brand. You don’t have to have a publishing company to be a brand, that’s a choice.
Enter NaNoProMo Day 6 (created by Rachel Thomson of BadRedHeadMedia). CStreetLights brings you an article on why being a brand isn’t a bad thing and why it shouldn’t drive you into an Exorcist fit.
Here is an excerpt from the article:
If you’re like me you were probably resistant to the ideas of “branding” or “building your brand.” A lot of writers are – no judgment here. In fact, tell me if any of this sounds familiar:C. StreetLights, author of Tea and Madness
“I don’t want to become fake to my readers.”
“I don’t want to become just a logo who writes what she’s supposed to write about, not what she wants to write about.”
“I don’t want to become a product and lose my identity.”
If anything similar to these thoughts has ever crossed your mind about the concept of branding, my friends, then I totally get you because I felt the same exact way. In fact, I went through a massive existential crisis over it because I redesigned my website at the same time.
Find out more about C.Streetlights at the links below: