How many times has this happened to you? A customer or potential customer walks up to you in something as large as ReaperCon to something as small as the grocery store line, the two of you strike up a conversation and it leads to what it is you do. This could be an author, an artist, maybe an Avon agent, whatever your specialty.
Anyway, they ask you, “Do you have a website I can go to?” You happen to respond with anything from an “I’m working on one” or “I use Facebook” and all of a sudden you find yourself locked in this awkward silent moment.
Believe me dear readers, it does happen. More often than you may expect.
The moral is, you must have a website. Nowadays, a website is a company’s first go to in order to find out just how serious you are about your craft.
Now, this also happens. You may have a website that has the domain name in it and to many this is perfectly fine as far as hubs like WordPress and Weebly but trust me, nothing bothers a potential client more than not have the old .com, .org, etc.
Why? You might ask.
Because a personal domain symbolizes professionalism. The next time you’re on a major site, how often do you see http://www.site.reallylongdomainname.sitehost… you most likely get the point. You don’t. Not ever. Please don’t do this.
As hard as it is to accept, if you wish to define yourself as a professional, you must invest in your website.
Think of it as your central hub. Your social media can be seen as spider threads. They branch out and reach potential customers and contacts but ultimately lead them back to your website.
Forbes magazine offers three powerful reasons as to why your website is vital to growing your small business.
- Your website is important in building first impressions
- Your website is your “shopping window”
- If your website is “sloppy” or “missing”, then you are losing business
To quote them:
“They’re likely to dismiss you entirely, as well, should they believe your website doesn’t reflect the kind of experience your business – or a business like yours – should offer.” — Forbes Magazine
The truth is, with sites offering low rates on hosting such as godaddy.com, hostgator.com, and bluehost.com, just to name a few, there really isn’t much of an excuse to not have a professional website. Even WordPress has two different venues you may use to construct your professionally designed website.
A question you may ask then is, “what if I don’t know how to set a site up?”
To this, the reply would be to invest the money to have it made the best it can be or to utilize sites with pre-made templates like weebly.com, squarespace.com, tyepad.com or wix.com. You may also use blogger which may be easier for those just beginning to get their feet wet in site design.
Unfortunately, it’s impossible to cover all of your options in this blog post but that’s where search engines like google are your best friend. Do some research to find which is best for you. Check their pros and cons, maybe try them since sites like Squarespace and Typead often offer trial periods.
Some closing thoughts…
Whichever you choose and however you choose to go about it, make sure it’s the best you can make it, shows off your brand and highlights the products or services you plan to promote the most.
Remember! People are more likely to purchase from a brand they learn to trust and see as professional. Your website should tell your story, have a product/service page, etc. If you have any questions please feel free to email us at fyresydepublishing.com and subscribe to learn what’s coming down the pike!