If you’ve been on social media, and I know you have, for any amount of time, you have probably come across the 80/20 Rule at some point.
This little rule can change so many things if applied correctly.
Now, I think anyone who sells anything can agree that getting posts bashing a reader over the brain with “Buy my…” can not only result in massive brain hemorrhaging but also send people running as fast as they can to the “unfollow”, “unlike”, etc button.
Why is this?
Because in marketing, people want to be seen as valuable. They want to feel like the services they’re being offered fills a need that they have. Truth is, they may not even know they have it. They want to feel like they’re being invested in and appreciated.
We need to focus not on what people are giving us but what we are giving to them. We need to focus on how they feel when they’ve invested their time and money into a dream they know little about.
“If I know how to make you feel good, then odds are, you will keep coming back.” Danny Meyer, CEO of Union Square Hospitality Group and Founder of Shake Shack
So what is the 80/20 Rule?
Put simply, in terms of posting on social media, it’s focusing 20% of the content on one’s own product, service, etc while focusing 80% on your readers. Whoever they may be.
You can do this by sharing articles about topics close to your heart, adventures in starting up your business, inspirational quotes and retweeting and commenting on their content.
Social media has made it so easy for us to just spam our streams with me, me, me. The truth is it’s not a “me” market, especially as an author, artist, etc. Getting in the mindset of a market of “we” can make a world of difference.
“One of the best ways to let people know about your book is to not talk about it yourself, but to let readers know about it in other ways, and get them talking.”
Rachel Thompson, Founder of BadRedHeadMedia
Rachel Thompson is one of the leading ladies in the world of book marketing. She has written some of the most amazing books titled The 30-Day Book Marketing Challenge and How to Best Optimize Blog Posts for SEO: 25 Tested Tips Writers Need to Know Now.She is also the founder and organizer of NaNoProMo featuring some of the leading names and their advice on how to market social media among other valuable subjects.
In her blog, titled How To Develop and Perfect Your Book Marketing, she offers some helpful resources and advice on how to enhance your marketing and turn you “me” view into a “we” view. I would recommend reading her blog for any a
The truth is, in the end we’re all living beings with jobs, struggles and times when funds are tight.
As a bonus, check out this article about the 80/20 Rule in regards to time management!