We all would love to see consistent sales of our products. They can be books, services such as coaching classes, art, games, etc. The list goes on.
As an author, learning to accept that we will suffer times of feast and famine is a part of the art of marketing and writing itself.
There may be periods where our books and/or ebooks are flying of the shelves quicker than we can produce them. Yet there are times when we can fall prey to disappointment. Wanting to give up because things aren’t going the way we planned.
This is something, through hours of research, that we quickly realize especially as Indie or self-published authors.
It takes hours of hard work and persistence to build a brand. That’s what needs to be focused on. Build the brand, not the book.
But most important, a creator needs to remember why they chose to create their product in the first place because let’s face it. History is full of entrepreneurs of all kinds who went through periods of plenty and nothing.
“Make Your Passion Your Paycheck”
Why did you choose to create your product in the first place? What were the goals you set for yourself when you began? Was it for the money? Fame? Etc? Or did you do it because you love doing what you do?
Why did you spend hours of stress, blood, sweat and tears to hold the product in your hands?
The truth friends, you have to do it because you love what you do. Many authors who are starting out usually won’t see much turnaround and often wind up spending more than they earn. This is a common occurrence when building a new business. It’s about taking a huge risk and being open to realizing, you might fail but accepting that failure and continuing anyway.
“True writing is not about money and selling.
It’s about passion. And readers certainly do discover and buy, well-written books by new writers. Authors only need to inform readers intelligently that they are passionate about what they do. Then book sales will look after themselves.”
Do what you do because you love to do it. Not for fame or fortune.
Work Smarter Not Harder
One of the most successful women in the Indie publishing industry I have seen is Kristen Martin. Author of five best-selling books including her new self-help novel, Be Your Own Goals, Kristen offers multiple avenues of inspiration to those just starting out.
A powerful phrase she uses is “Work Smarter, not Harder.”
Now what does this mean? It means do the research and find what has worked for others and be willing to reach out to mentors who have been through what you are hoping to achieve.
It can also mean, utilizing the tools such as Buffer and Hootsuite to handle the work of scheduling early. It takes about 30 minutes to an hour to use these tools and it takes a great deal of stress off and avoids the twitter hustle and batch retweets.
Set deadlines, carve out hours to work on your passion and hold those hours sacred.
“Don’t be upset about the results you didn’t get, from the work you didn’t do.”
Any successful entrepreneur will tell you they only got where they were because they put in hours of work.
Authors and creatives of any kind, in any field, must put in the late nights, early mornings and weekends to create and become successful at what they did.
You have to be willing to treat what you do like a business. Do not rely on just social media. It is necessary in forming bonds and networking but does not often result in sales.
Don’t Give Up!
Odds Are, you Might Not be The Next Stephen King or J.K. Rowling but that doesn’t mean you don’t have something to offer.
It may take a few titles, events and hours of promotion and networking. It may take break-downs, sadness, depression, and questioning your decisions. All of this is normal! We all go through it. Whatever you do, don’t give up!